Websites using Survata

Okay, let s break down Survata. Here s an overview covering revenue, alternatives, pricing (as best as can be determined), and customer care, based on publicly available information and industry knowledge.

What is Survata?

Survata is a market research platform that primarily focuses on online survey solutions for brand intelligence, market research, and competitive insights. They offer a way to reach targeted audiences for specific research needs. Their core value proposition is providing access to difficult-to-reach audiences using their proprietary survey delivery methods.

Key Features and Capabilities:

• Targeted Audience Reach: Survata claims a unique approach to reaching specific demographic, behavioral, and psychographic targets. They use techniques that go beyond typical panel-based approaches.
• Survey Creation and Hosting: Provides tools for designing, deploying, and hosting online surveys.
• Data Analysis and Reporting: Offers features for analyzing survey results and generating reports.
• Brand Tracking: Helps companies monitor brand awareness, perception, and other key brand metrics over time.
• Competitive Intelligence: Enables businesses to gather insights into their competitors strategies and performance.
• Custom Research: Offers tailored research solutions to meet specific client needs.
• Attitudinal, Behavioral and Audience data: Provides access to audience data and insights for market research.

Revenue:

• Private Company, Revenue Estimates: Survata is a privately held company, so their exact revenue figures are not publicly disclosed. Estimates vary widely. Some sources suggest that it can be ranging from $5M to $50M.

Alternatives to Survata:

Here are some alternative market research platforms, categorized by their primary focus/overlap with Survata s features:

• General Survey Platforms:

  • Qualtrics: A comprehensive platform with advanced features for complex research projects. Considered a leader in the enterprise survey space.
  • SurveyMonkey: A widely used, more affordable option, especially for smaller businesses and simpler surveys. Offers a wide range of templates and integrations.
  • Google Forms: A very basic and free option integrated with Google Workspace. Suitable for simple surveys with limited features.
  • Typeform: Focuses on creating visually appealing and engaging surveys.
  • Alchemer (formerly SurveyGizmo): A flexible platform with a range of features for different research needs.
  • Zoho Survey: Part of the Zoho suite, offering integration with other Zoho applications.

• Market Research Specific Platforms (similar focus on audience targeting):

  • Lucid: Specializes in providing access to global online survey audiences. Focuses on sample quality and representativeness.
  • Dynata (formerly Research Now SSI): One of the largest providers of online research data.
  • Toluna: A global provider of digital consumer insights.
  • Kantar: A large, established market research firm offering a broad range of services.
  • Nielsen: Another major player in market research, known for its audience measurement and retail data.

• Specific Use Case Alternatives:

  • For Brand Tracking: Consider platforms like Brandwatch (now Cision), Meltwater, or Mention if you primarily need social listening and brand monitoring.
  • For Competitive Intelligence: Platforms like Crayon, Klue, or Kompyte focus specifically on tracking competitors.

Pricing:

• Not Publicly Available: Survata does not publicly list its pricing on its website. They typically use a custom pricing model based on the specific research project, target audience, survey complexity, and the number of responses required.
• Request a Quote: The best way to get an accurate price is to contact Survata directly and request a quote, outlining your research needs.
• Factors Influencing Price: Expect pricing to be affected by:
  • Target Audience Specificity: The more niche or hard-to-reach your target audience, the higher the cost.
  • Survey Length and Complexity: Longer and more complex surveys require more time and effort to administer and analyze.
  • Sample Size: The number of responses you need significantly impacts the price.
  • Reporting Requirements: More detailed and customized reporting will increase the cost.

Customer Care/Support:

• Contact Form: Survata has a contact form available on their website for general inquiries.
• Sales Inquiries: They have a dedicated contact option for sales-related questions.
• Support: Their website provides limited information about technical support.
• Client-Specific Support: Typically, their customer care is part of the contract.

Summary Table:

| Feature | Description | | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Overview | Market research platform specializing in targeted online surveys for brand intelligence and competitive insights. Focuses on reaching difficult audiences. | | Revenue | Private company, estimates varying from $5M to $50M. Exact figures are not public. | | Alternatives | Qualtrics, SurveyMonkey, Lucid, Dynata, Toluna, Kantar, Nielsen, and others (see detailed list above). Choice depends on specific needs and budget. | | Pricing | Custom pricing based on project scope. Contact Survata for a quote. Factors include audience, survey complexity, sample size, and reporting. | | Customer Care | Contact form and sales inquiry options on the website. Client support part of contract. Website provides limited information about technical support. |

Important Considerations:

• Niche Audience Targeting: If you need to reach a very specific or hard-to-reach audience, Survata s capabilities might be a good fit.
• Budget: Get quotes from multiple vendors to compare pricing and find the best value for your research needs.
• Features: Carefully evaluate the features offered by each platform to ensure they meet your specific research requirements.
• Support: Inquire about the level of customer support provided, especially if you anticipate needing assistance with survey design or data analysis. I hope this comprehensive overview is helpful! Let me know if you have any other questions.