Websites using Streamrail

Okay, let s break down Streamrail, covering its overview, revenue (as much as publicly available), alternatives, pricing, and customer care.

Streamrail Overview

Streamrail is a video advertising technology platform that focuses on helping publishers monetize their video content. They offer a suite of tools and services to manage, optimize, and deliver video ads across various channels. Key aspects of their platform include:

• Video Ad Server: Core to their offering, this manages the delivery and trafficking of video ads, allowing publishers to control which ads appear on their site.
• Video Player Integration: Streamrail s technology integrates with various video players, making it easier for publishers to display ads within their videos.
• Demand Partnerships: They connect publishers with multiple demand-side platforms (DSPs) and ad exchanges, increasing their chances of filling ad inventory and maximizing revenue.
• Analytics and Reporting: Streamrail provides publishers with reporting and analytics to track ad performance, understand audience behavior, and optimize their ad strategy.
• Focus on Header Bidding: Streamrail utilizes header bidding (also called pre-bidding) to ensure publishers get the most competitive bids for their inventory.
• Outstream Video Ads: They support formats like in-banner video ads, allowing for more diverse monetization opportunities beyond just pre-roll, mid-roll, and post-roll.

Revenue (Publicly Available Information)

Unfortunately, Streamrail is a privately held company, so they do not publicly disclose their revenue figures. Therefore, we cannot provide precise financial information. However, we can infer some things:

• Business Model: Streamrail primarily makes money by taking a cut of the revenue generated from the video ads they help publishers display. They act as an intermediary, connecting publishers with ad demand.
• Growth Potential: As video advertising continues to grow, platforms like Streamrail have significant growth potential, but the actual amount of that growth is not public knowledge.
• Industry Benchmarks: To get a sense of possible scale, you would need to look at other similar companies and industry reports to understand the ad tech market size, but there is no direct way to know what Streamrail s direct revenue is.

Alternatives to Streamrail

The video ad tech landscape is competitive. Here are some notable alternatives to Streamrail:

• Google Ad Manager: A comprehensive ad management solution from Google with robust video advertising capabilities. (Google s GAM has more diverse ad inventory in general)
• Magnite (formerly Rubicon Project + Telaria): A large independent ad exchange with strong video capabilities.
• PubMatic: A global ad tech platform that provides a range of solutions for publishers, including video ad serving.
• OpenX: An ad exchange platform that supports video inventory and header bidding technology.
• SpringServe (acquired by Magnite): A video ad serving platform that focuses on advanced video features and programmatic capabilities.
• FreeWheel (owned by Comcast): A prominent video ad platform, particularly for premium content and broadcast-style video.
• Index Exchange: Another large ad exchange platform that includes video inventory as part of its offering.
• SpotX (acquired by Magnite): SpotX focused on video ad serving and inventory, and is now part of Magnite.

Key factors to consider when choosing an alternative:

• Scale: The size and reach of the platform (how many buyers are integrated).
• Features: What is needed in terms of header bidding, ad formats, analytics, etc.?
• Ease of use: How user-friendly is the platform s interface?
• Support: What level of customer support is provided?
• Pricing model: How does the platform charge (e.g., percentage of ad revenue, flat fee)?
• Integration: How easy is it to integrate with your existing technology and platforms?

Pricing

Streamrail, like many ad tech platforms, generally operates on a revenue-share model. This means:

• No upfront fees: Typically, there are no upfront fees for using Streamrail s technology.
• Revenue Split: Streamrail will take a percentage of the revenue generated from the video ads they serve.
• Negotiable Rates: The exact percentage can vary based on the publisher s volume, the quality of their video inventory, the length of the contract, and possibly other factors. It is important to negotiate with them.

To get accurate pricing information, you need to contact Streamrail directly. This is also true for most other ad tech platforms that operate on a revenue-share basis, as they often tailor deals to individual needs.

Customer Care

Specific details on Streamrail s customer care are not readily available on their website. However, based on standard industry practices:

• Dedicated Account Management: Larger publishers may receive a dedicated account manager who will provide personalized support and guidance.
• Technical Support: They typically offer technical support to help with integrating the platform and troubleshooting any issues that may arise.
• Training and Documentation: They may provide documentation and tutorials to help publishers make the most of their platform.
• Contact Options: Usually, there are options to contact support via email, contact forms, and potentially by phone.

How to Gather More Information:

1. Contact Streamrail Directly: The best way to get detailed information about their features, pricing, and customer care is to reach out to them through their website. Look for contact forms or email addresses.
2. Ask for Case Studies and Testimonials: Ask them for examples of how their platform has helped other publishers.
3. Read Reviews: Look for reviews of Streamrail on third-party websites and tech communities, keeping in mind that opinions can vary.
4. Request a Trial: If possible, see if they offer a free trial or a demo of their platform.

In summary, Streamrail is a video ad tech company focused on monetization for publishers. They compete in a crowded space where revenue information isn t public and it s important to gather as much information as possible from them to determine if their platform is the right fit for you, and to ensure you re getting the best deal possible.