Websites using Sparkpost

Okay, let s break down SparkPost, covering its overview, revenue (though a bit tricky since it s now part of MessageBird), alternatives, pricing (mostly historical, as it s integrated with MessageBird), and customer care.

Overview of SparkPost

• What it Was: SparkPost was a cloud-based email delivery service (Email Delivery Platform - EDP) designed for sending transactional and marketing emails at scale. It was particularly well-regarded for its deliverability, speed, and robust API. It provided services such as email tracking, analytics, and automation features to assist businesses in optimizing their email campaigns.
• Key Features (Historically):
  • High Deliverability: Focused on getting emails into inboxes.
  • Scalability: Built to handle large volumes of email.
  • Powerful API: Easy integration with other applications.
  • Detailed Analytics: Real-time tracking of email performance (opens, clicks, bounces, etc.).
  • Template Management: Tools for creating and managing email templates.
  • Suppression List Management: Tools for managing email lists and opt-outs.
• Acquisition: SparkPost was acquired by MessageBird in 2021. While the SparkPost brand still exists, the technology and services are being integrated into MessageBird s broader communications platform. SparkPost is now part of MessageBird Email.

Revenue

• Historically (Before Acquisition): As a private company before the acquisition, SparkPost did not publicly release detailed revenue figures. Estimates prior to the acquisition were in the tens of millions of dollars annually.
• Currently (Post-Acquisition): SparkPost s revenue is now consolidated within MessageBird s overall financial reporting. MessageBird is also a private company, and its revenue figures are not publicly disclosed. Therefore, it s impossible to isolate the exact revenue contribution of the SparkPost component within MessageBird.

Alternatives to SparkPost (Now that it is part of MessageBird Email)

If you are looking for services comparable to what SparkPost offered before its acquisition, here are some strong alternatives:

• Mailgun: Another popular email delivery service with a strong API, good deliverability, and comprehensive features. It is a direct competitor.
• SendGrid (Twilio SendGrid): A well-established player in the email marketing and transactional email space. Offers a wide range of features and integrations. Now part of Twilio.
• Amazon SES (Simple Email Service): A cost-effective option, especially if you re already using AWS. Requires more technical setup than some other options.
• Postmark: Known for its focus on transactional email and excellent deliverability. More geared towards transactional email than marketing email.
• Brevo (formerly Sendinblue): An all-in-one marketing platform that includes email marketing, SMS, CRM, and more.
• Mailjet: A robust platform offering email marketing and transactional email services with collaboration features.
• SMTP2GO: Focuses on reliable email delivery and provides SMTP services for transactional and marketing emails.

When choosing an alternative, consider:

• Your specific needs: Transactional vs. marketing email, volume, required features.
• Pricing: Compare pricing models and find one that fits your budget.
• Ease of use: Consider the learning curve and how easy the platform is to use for your team.
• Integration: Make sure the platform integrates with your existing systems.
• Deliverability: Look for services with a proven track record of high deliverability rates.
• Customer Support: Evaluate the quality and availability of customer support.

Pricing (Historically - and How to Find MessageBird Email Pricing)

• Historically (SparkPost s Pricing Model Before Acquisition): SparkPost used to have tiered pricing plans based on the number of emails sent per month. There were often free tiers for low-volume senders and then paid plans that scaled up as your email volume increased. They also offered custom pricing for very large senders.

• Current Pricing (MessageBird Email): The best way to get pricing information is to visit the MessageBird website and specifically look for the MessageBird Email section. The pricing is usually based on factors such as:

  • Number of emails sent: Plans typically scale based on volume.
  • Features: Higher-tier plans may include advanced features.
  • Support levels: Premium support options may cost extra.
  • Contract Length: There may be discounts for annual contracts.
  • Contact MessageBird Sales: In many cases, for specific features and high-volume options, you ll need to contact MessageBird sales directly for a quote.

Customer Care (Historical and Current)

• Historically (SparkPost): SparkPost was known for providing decent customer support, with options like:

  • Documentation: Comprehensive online documentation and guides.
  • Email Support: Response times varied depending on the plan.
  • Live Chat: Available during business hours.
  • Phone Support: Typically offered on higher-tier plans.

• Currently (MessageBird Email): Customer support is now provided through MessageBird s customer support channels. You can expect similar support channels as before, but the specific details (response times, availability, etc.) will depend on your MessageBird plan and the support options they offer for their email service. Check the MessageBird website for their current support offerings.

In Summary:

While SparkPost was a well-regarded email delivery platform, it s now part of MessageBird. If you re looking for a new email delivery service, explore the alternatives mentioned above and carefully compare their features, pricing, and customer support to find the best fit for your needs. Make sure to visit the MessageBird website for current pricing and customer care details related to MessageBird Email.