Websites using Sojern

Okay, let s break down Sojern, a prominent player in the travel advertising space.

Sojern Overview

Sojern is a travel advertising platform that uses data and technology to help travel brands reach and engage travelers across the web. They specialize in using travel intent data to target potential customers throughout their journey, from inspiration to booking.

Here s a more detailed look:

• Core Focus: They focus on driving direct bookings and increasing brand awareness for hotels, airlines, destinations, and other travel providers.
• Data-Driven Approach: Sojern leverages a massive amount of travel data (search queries, flight bookings, hotel searches, etc.) to identify travelers who are likely to book soon. This data fuels their targeting capabilities.
• Multi-Channel Reach: Sojern delivers ads across various digital channels including display, social media, search engine marketing (SEM), connected TV, video, and native advertising.
• Full-Funnel Solutions: They offer solutions across the entire marketing funnel, from attracting new travelers to re-engaging past guests.
• Programmatic Advertising: Sojern operates on a programmatic advertising platform, meaning ad buying and placement are largely automated, allowing for efficient ad spend and targeting.
• Target Audience: They primarily serve large travel brands, but also have solutions that cater to small and mid-sized businesses (SMBs).

Revenue

• Private Company: Sojern is a privately held company, so specific revenue figures are not publicly disclosed.
• Estimated Revenue: Based on various reports, it is estimated that Sojern generates hundreds of millions of dollars in annual revenue.
• Sources of Revenue: Their revenue comes from fees charged to travel companies for running advertising campaigns on their platform.

Alternatives to Sojern

The travel advertising space is competitive, with several companies offering similar solutions. Here are some notable alternatives to Sojern:

• Google Ads (Travel Ads): Google is a dominant player in travel advertising. Their Hotel Ads and Google Flights platforms are powerful tools for direct bookings, leveraging search and data to reach potential travelers.
• Meta (Facebook & Instagram) Ads: Meta platforms provide powerful audience targeting capabilities, ideal for reaching travelers through personalized ads.
• Criteo: Criteo is a performance marketing company with a strong focus on personalization and retargeting, which is valuable for travel brands.
• Expedia Group Media Solutions: Expedia leverages its own travel data and network to offer advertising solutions to travel partners.
• Tripadvisor Media Group: Tripadvisor s extensive travel user base allows brands to promote their offerings to engaged travelers.
• Adara: Another data-driven advertising platform specializing in travel, similar to Sojern in its approach.
• TravelClick (Amadeus): Now part of Amadeus, TravelClick offers a suite of solutions for hotel marketing, including digital advertising, website design, and revenue management.
• RTB House: A performance marketing company leveraging AI to optimize advertising campaigns, with solutions for travel.

Key Differences Between Alternatives:

• Data Sources: Each platform has its own unique data sources. Sojern uses a broad range of intent data. Google has search and maps data, Meta has social media data, and other travel platforms use their own user booking data.
• Ad Inventory: The reach across different advertising channels varies. Google excels in search and display, while Meta is stronger in social media.
• Focus: Some focus more on search-driven conversions, while others prioritize upper-funnel brand awareness campaigns.
• Cost & Pricing Models: Pricing models can vary (e.g., CPM, CPC, CPA, flat fees).

Pricing

• Not Publicly Available: Sojern s pricing structure is not publicly available and is usually customized based on campaign size, complexity, and the specific needs of the client.
• Based on Spend: In general, most of these platforms charge clients based on their media spend. Sojern typically follows a managed service model, where they handle campaign execution and optimization, and their fees are structured on a commission or media spend basis.
• Minimum Spend Requirements: For larger travel brands, there is usually a minimum monthly or quarterly spend requirement.
• Negotiable Terms: It s common for pricing and terms to be negotiated based on the scope of the partnership.

Customer Care Details

• Dedicated Account Management: Sojern provides dedicated account managers to their clients, offering support with campaign setup, ongoing optimization, and reporting.
• Onboarding and Training: Sojern offers onboarding services and training to help their clients understand and maximize the platform.
• Support Channels: Support is available through various channels, including email, phone, and online chat for complex or urgent queries.
• Reporting & Analytics: Sojern provides detailed reporting dashboards, and regular performance reviews to help travel brands track their results.
• Industry Expertise: Sojern employs staff with deep industry expertise in travel marketing.

How to Get More Information

If you re a travel brand looking to explore Sojern or its alternatives, it s best to:

• Visit their website: Start by reviewing the details on their website (www.sojern.com).
• Request a Demo/Consultation: Contact their sales team for a personalized demo and to discuss your specific needs and goals.
• Ask for Case Studies: Request relevant case studies to understand how they have helped other businesses achieve their goals.
• Compare Pricing and Terms: Get quotes from Sojern and their competitors to compare pricing and find the best solution for your budget.

In Summary

Sojern is a significant player in the travel advertising sector, known for its data-driven approach and multi-channel reach. While their specific pricing is not public, they provide a comprehensive platform with customer service to help travel brands maximize their marketing efforts. Consider exploring their alternatives to find the best fit for your needs and budget. Good luck!