Websites using Revive-adserver

Okay, let s dive into a comprehensive overview of Revive Adserver, covering its revenue model, alternatives, pricing, and customer care.

Revive Adserver: An Overview

Revive Adserver (formerly known as OpenX Source) is an open-source ad server software. This means it s free to download, use, and modify. It allows publishers to host and manage their own digital advertising campaigns, bypassing the need to rely on third-party ad platforms (like Google Ad Manager or other hosted solutions).

Key Features:

• Self-Hosted: You have complete control over your data and ad serving infrastructure.
• Direct Sales: Supports direct deals with advertisers.
• Targeting: Offers various targeting options, including geo, device, browser, and more.
• Reporting: Provides comprehensive reporting on campaign performance.
• Ad Formats: Handles various ad formats including banners, native ads, and video ads.
• Customization: Highly customizable due to its open-source nature.
• Scalability: Can be scaled to handle large volumes of traffic.
• API Integration: Offers an API for integration with other systems.
• User Interface: Provides a web-based UI for managing campaigns and inventory.

Revenue Model for Revive Adserver Users

Revive Adserver, being open-source, doesn t have a revenue model of its own. It doesn t charge for the software itself.

Instead, publishers who use Revive Adserver generate revenue by:

• Selling ad space on their websites/apps: They fill their ad inventory with campaigns they directly sell to advertisers, or through integration with Ad Networks or Ad Exchanges.
• Arbitrage: Some users might leverage Revive Adserver for arbitrage purposes by buying ad impressions at a lower price and selling them for a higher price.

How Revive Adserver Doesn t Make Money:

• No licensing fees: It s free to download and use.
• No transaction fees: Revive doesn t take a cut of your ad revenue.
• No managed services: While you can hire support or development help from third parties, the core software isn t a managed service.

Alternatives to Revive Adserver

If Revive Adserver isn t the right fit, here are some alternatives, categorized by approach:

1. Hosted/Managed Ad Servers (More Common for Simpler Setups)

• Google Ad Manager (GAM): The market leader, offering a robust platform with advanced features, a large ecosystem, and a wide range of integrations. Pricing is based on a percentage of ad revenue.
• Adzerk: Focuses on APIs and flexible ad serving logic, popular for highly customized solutions. Pricing is generally based on usage.
• Kevel (Formerly Ad Server): Another API-first solution catering to platforms with complex needs, offering a scalable platform for custom ad serving. Pricing is usage-based.
• Smart AdServer: A complete solution, with features spanning ad management, inventory management and analytics. Pricing depends on different subscription models based on ad impressions.

2. Open-Source Alternatives (For Self-Hosting)

• Open AdStream (OAS): A fork of the old OpenX platform that was abandoned. Some older users prefer this, but development might be less active.
• AdEngine: A less widely used, but another open-source ad serving platform.

3. Header Bidding Solutions (For Increased Revenue - Often Used with an Ad Server)

• Prebid.js: The most popular client-side header bidding solution.
• Amazon Publisher Services (APS): A server-side header bidding solution by Amazon.

Choosing an Alternative:

• Complexity: Revive Adserver is powerful but requires technical expertise for setup and maintenance. Hosted options are easier to use, but often cost more.
• Customization: Open-source solutions like Revive offer the most customization options.
• Scale: For huge traffic, hosted solutions often scale more easily, but you would need to evaluate cost.
• Budget: Revive is free, but requires your own resources (servers, staff). Hosted platforms have recurring costs, often based on ad impressions or revenue.
• Features: Evaluate each option s features to meet specific business requirements like native ad support, video ad support, or integrations with specific third parties.

Pricing for Revive Adserver

Revive Adserver is free to download and use. The costs involved in using Revive Adserver are not related to license fees, but to other factors:

• Server Costs: You need a server to host the software, which incurs costs (hosting, bandwidth).
• Technical Expertise: You ll need someone with technical skills to install, configure, manage, and maintain the platform. This can be an internal hire or a consultant.
• Customization/Development Costs: If you need custom features or integrations, you ll need to budget for development.

Therefore, the pricing for Revive Adserver is effectively the total cost of ownership, which includes server costs, staff, and development efforts.

Customer Care Details

Revive Adserver is an open-source project and doesn t have official customer care channels. Support is primarily community-driven:

• Community Forums: You can often find help on forums (like those on GitHub, or dedicated forums) from other Revive users. This is usually your first place to look for answers.
• GitHub Repository: This is where the code is developed, and you can file bug reports or feature requests.
• Third-Party Services: Many companies offer paid consulting, support, and development services for Revive Adserver. If you re not comfortable managing it in-house, these companies are often an effective alternative.

Key Takeaways:

• Revive Adserver is a free, open-source solution that gives publishers complete control over their ad serving infrastructure.
• The main cost associated with Revive is not licensing fees, but rather the server, technical expertise and development costs.
• While free, you need the technical resources to manage it in-house.
• Alternatives range from hosted solutions (easier to use but often more expensive) to other open-source options.
• Support is primarily community-driven or through paid third-party vendors.

Hopefully, this provides you with a comprehensive overview of Revive Adserver. Let me know if you have any other questions!