Websites using Quantcast

Okay, let s break down Quantcast, covering its overview, revenue, alternatives, pricing, and customer care details.

Quantcast Overview

Quantcast is a technology company that specializes in audience intelligence and advertising solutions. They are known for their massive data processing capabilities and real-time insights. Here s a breakdown of their core functions:

• Audience Insights & Measurement:

  • Quantcast Measure: This is their core offering for website analytics. It provides deep insights into website audience demographics, interests, and behaviors. It s often used as a rival to Google Analytics.
  • Quantcast Platform: This is their broader platform for understanding and activating audiences. It utilizes their AI-driven data engine to provide audience segments for targeting.

• Advertising Solutions:

  • Quantcast Advertising: This allows advertisers to target their ideal audiences across the web using a variety of ad formats (display, video, native).
  • Real-Time Bidding (RTB) & Programmatic Advertising: Quantcast uses its data to power programmatic ad buys through its own DSP (Demand-Side Platform). They focus on leveraging their unique data insights for optimized bidding.

• Key Differentiators:

  • Large-Scale Data: They process massive amounts of data points across the internet to understand user behavior.
  • AI & Machine Learning: They use algorithms to derive insights and optimize ad campaigns.
  • Direct Publisher Partnerships: They work directly with publishers to gain access to data and ad inventory.

Revenue

• Quantcast is a privately held company, and as such, they do not publicly disclose their exact revenue figures.
• Estimates suggest they are a significant player in the ad-tech space with revenue in the range of hundreds of millions to over a billion USD annually. These are just estimates and not official figures.
• Their revenue comes primarily from fees associated with their advertising solutions (programmatic ad buys), and potentially from subscription fees associated with some of their data offerings.

Alternatives

Here are some of Quantcast s main competitors, which vary in their focus and strengths:

• For Website Analytics:

  • Google Analytics: The industry standard for website analytics. It s free for basic usage and widely adopted.
  • Adobe Analytics: A more enterprise-focused analytics suite with advanced features.
  • Mixpanel: Focuses on user behavior tracking and product analytics.
  • Heap Analytics: Provides retroactive analytics, allowing users to analyze past data without pre-configuration.

• For Advertising/Programmatic:

  • The Trade Desk (TTD): A large independent Demand-Side Platform (DSP).
  • Google Ads / Google Display & Video 360 (DV360): Google s ad platform offering both search and programmatic capabilities.
  • Amazon DSP: Amazon s programmatic offering, leveraging its shopper data.
  • MediaMath: Another established DSP focused on programmatic advertising.
  • Xandr (formerly AppNexus): Now part of Microsoft, a programmatic platform with a focus on advanced buying.

• For Audience Data & Insights:

  • Oracle Data Cloud: A large data provider, offering a wide range of audience data segments.
  • Nielsen: A well-established market research firm, offering audience measurement and data solutions.
  • Liveramp: A data connectivity platform focusing on identity resolution.

Pricing

• Quantcast s pricing is generally not transparent. They typically offer custom pricing based on client needs.
• Analytics (Quantcast Measure): May have a free version for basic use (though may be limited and come with data usage restrictions). More complex use cases would incur costs, depending on site size, traffic, and usage.
• Advertising/Programmatic: Pricing is based on a variety of factors including ad spend, campaign reach, and the specific data or targeting used. They likely operate on a CPM (cost per thousand impressions) or CPC (cost per click) model, or use a take-rate on ad spend.
• Data Licensing/Access: Clients who are using their audience data, or require access to their data platform for specific use-cases, will pay tailored rates.
• Key Point: Expect to have to contact Quantcast directly to get a custom pricing proposal. Pricing can be more expensive than some competitors, especially if you re looking to tap their large data capabilities.

Customer Care Details

• Sales and Onboarding: They offer a sales team to guide new clients through the process, understand their needs, and provide tailored solutions.
• Account Management: Larger clients will have dedicated account managers to provide support and ongoing guidance.
• Technical Support: They provide technical documentation, and offer customer support to help with implementation and troubleshoot issues.
• Training and Resources: They likely provide resources and training materials to help users navigate their platform and get the most out of their tools.
• Support Channels: It is expected that they would offer a support team accessible by email, phone, and/or through a dedicated platform portal.
• Reputation: Generally, they are considered to have a good level of customer support for their larger clients. Smaller customers using free tools may have more limited support options.
• Areas for Improvement: Some user reviews suggest there can be some complexity in their platform and occasional delays in support responses (as with most tech companies).

In Summary

Quantcast is a data-driven technology company with strengths in audience insights and programmatic advertising. They offer a unique approach to understanding and reaching online audiences through their large-scale data and AI capabilities. However, their lack of pricing transparency and potential higher costs might make them less suitable for all advertisers and publishers. Consider your specific needs and budget before choosing Quantcast as a solution.

If you have further specific questions about any of these areas, please feel free to ask!