Websites using Pushwoosh

Okay, let s break down Pushwoosh, covering its overview, revenue, alternatives, pricing, and customer care.

What is Pushwoosh?

Pushwoosh is a marketing automation platform that primarily focuses on push notifications, email marketing, in-app messaging, and SMS. It helps businesses engage with their customers and users across different channels to improve retention, drive conversions, and boost overall customer lifecycle management. It s designed for mobile apps, websites, and other digital platforms.

Key Features & Functionality:

• Push Notifications: Core strength. Supports targeted, personalized, and automated push notifications across iOS, Android, web (Chrome, Safari, Firefox), and other platforms.
• Email Marketing: Send email campaigns, newsletters, automated emails, and transactional emails.
• In-App Messaging: Deliver messages within the mobile app environment, providing contextually relevant support or promotions.
• SMS Messaging: Send text messages for alerts, reminders, or promotions.
• Customer Segmentation: Segment users based on behavior, demographics, location, and other criteria to deliver more relevant messages.
• Automation: Create automated workflows (journeys) based on triggers, user actions, and time.
• A/B Testing: Test different message variations to optimize performance.
• Analytics: Track key metrics like open rates, click-through rates, conversions, and user behavior.
• Personalization: Dynamically insert user data and personalize messages.
• Integrations: Integrates with many popular marketing platforms, CRM systems, analytics tools, and e-commerce platforms.
• Geofencing: Trigger messages based on a user s location.
• Rich Media Support: Include images, videos, and interactive elements in messages.
• Web Push Notifications: Send push notifications to website visitors, even when they are not on your site.

Revenue

While exact revenue figures are typically not publicly available for private companies like Pushwoosh, estimates place them in the $10-$50 Million ARR (Annual Recurring Revenue) Range. This is based on their market presence, customer base size, pricing tiers, and growth trajectory.

Alternatives to Pushwoosh:

The market for marketing automation and customer engagement platforms is crowded. Here are some of the most prominent Pushwoosh alternatives:

• OneSignal: Very popular, often considered a direct competitor. Known for its generous free plan. Focuses heavily on push notifications.
• Braze (Formerly Appboy): A more enterprise-focused solution with a broader set of features for customer engagement and lifecycle marketing. More expensive than Pushwoosh.
• Airship (Formerly Urban Airship): Another major player in mobile engagement, offering push notifications, in-app messaging, and mobile wallet marketing. Strong focus on enterprise customers.
• Iterable: Sophisticated platform for cross-channel marketing automation, including email, push, SMS, and in-app messages. Targeted at larger businesses.
• CleverTap: Designed for mobile app engagement and retention, with features for segmentation, personalization, and A/B testing.
• Leanplum (Now part of Airship): Focuses on mobile marketing automation, personalization, and experimentation.
• WebEngage: Helps e-commerce and SaaS businesses with user onboarding, customer feedback, and web push notifications.
• MoEngage: A customer engagement platform with features for push notifications, email, SMS, in-app messaging, and web personalization.

How to Choose an Alternative

When evaluating Pushwoosh alternatives, consider:

• Your specific needs: What channels do you need to support (push, email, SMS, in-app)?
• Your budget: Pricing varies significantly.
• Ease of use: How easy is the platform to learn and use?
• Scalability: Can the platform handle your future growth?
• Integrations: Does it integrate with your existing tools?
• Customer Support: What kind of support is available?

Pricing

Pushwoosh uses a tiered pricing model, often based on the number of subscribers or monthly active users (MAUs) and the features you require. * Free Plan: Offers limited features and a limited number of subscribers. This is good for testing out the platform. * Startup: Designed for growing businesses with more features and higher subscriber limits. * Growth: Designed for established companies that have a need for greater functionality * Custom: Enterprise level that gives access to advanced features and dedicated support. Pricing is negotiated.

Important Pricing Considerations:

• Hidden Costs: Be aware of potential overage charges if you exceed your subscriber or MAU limits.
• Add-ons: Some features, such as dedicated IP addresses or premium support, may come at an additional cost.
• Trial Period: Take advantage of any free trials to thoroughly test the platform before committing to a paid plan.

Customer Care/Support

• Documentation: Pushwoosh provides comprehensive documentation, including articles, guides, and tutorials.
• Email Support: Users can contact the support team via email.
• Live Chat: Live chat support is often available during business hours, depending on the pricing plan.
• Dedicated Account Manager: Enterprise customers may receive a dedicated account manager for personalized support.
• Community Forums: Look for community forums or knowledge bases where users can share tips and solutions.
• Response Time: Response times can vary depending on the support plan.

General Sentiment about Customer Care:

The general sentiment regarding Pushwoosh s customer support is mixed. Some users praise the support team for being helpful and responsive, while others report issues with slow response times or difficulty resolving complex issues. As with any company, experiences can vary.

How to Contact Pushwoosh Support:

• Website: Visit the Pushwoosh website and look for the Contact Us or Support section.
• Email: You can find the support email address on their website.
• Live Chat: If available, the live chat option is usually found on their website or within the Pushwoosh platform.

Summary of Pros and Cons

Pros:

• Comprehensive feature set for push notifications, email, SMS, and in-app messaging.
• Strong focus on personalization and automation.
• Supports multiple platforms (iOS, Android, web).
• Offers a free plan for small projects.
• Integrates with popular marketing tools.

Cons:

• Pricing can be complex and potentially expensive as your user base grows.
• Customer support reviews are mixed.
• The platform can be overwhelming for beginners.

I hope this gives you a comprehensive understanding of Pushwoosh!