Websites using Pure360

Okay, let s break down Pure360, covering its overview, revenue (as best we can determine), alternatives, pricing (generally), and customer care.

Pure360 Overview

• What it is: Pure360, now part of the Marigold Engage+ platform, is an email marketing and marketing automation platform designed primarily for small to medium-sized businesses (SMBs). It aims to help businesses create, send, and track email campaigns and automate marketing workflows.

• Key Features:

  • Email Marketing: Template design, campaign creation, segmentation, A/B testing, and email sending features.
  • Marketing Automation: Automated email sequences (drip campaigns), behavior-based triggers, and lead scoring.
  • Reporting and Analytics: Tracking email performance metrics (open rates, click-through rates, conversions), website activity, and campaign ROI.
  • Segmentation: Dividing email lists based on demographics, behavior, and other criteria.
  • Integrations: Integration with CRM systems (like Salesforce, Microsoft Dynamics 365), e-commerce platforms (like Shopify, Magento), and other marketing tools.
  • Personalization: Features to personalize email content based on user data.

• Target Audience: SMBs, particularly in sectors like retail, e-commerce, education, and professional services.

Revenue

• Private Company: Pure360 is now part of Marigold Engage+ , which is owned by Marlin Equity Partners. This means that specific revenue figures for Pure360 are not publicly disclosed. Marlin Equity Partners is a private equity firm, so they are not obligated to report individual revenue figures.

• Estimating: It s very difficult to provide even a rough estimate without inside information. Revenue would depend on the number of customers, the pricing tiers they subscribe to, and the overall growth of the company.

Alternatives to Pure360

Here are some popular alternatives, categorized for clarity:

• All-in-One Marketing Automation Platforms (Similar Scope):

  • HubSpot Marketing Hub: A comprehensive platform with email marketing, marketing automation, CRM, sales tools, and more. Good for businesses that want a unified solution. Generally considered more powerful than Pure360 but can be more expensive.
  • ActiveCampaign: Known for its strong marketing automation capabilities, email marketing, and CRM features. A popular choice for SMBs. Can be more affordable than HubSpot, depending on the plan.
  • Marketo Engage (Adobe): A more enterprise-level platform, offering advanced marketing automation, personalization, and analytics. More complex and expensive than Pure360.
  • Pardot (Salesforce): Another enterprise-focused platform that integrates seamlessly with Salesforce CRM.
  • Mailchimp: While primarily known for email marketing, Mailchimp has expanded its automation features and offers a good option for SMBs. Simpler to use than many alternatives.

• Email Marketing Focused (Strong Email Features):

  • Klaviyo: Specifically designed for e-commerce businesses, with strong segmentation and personalization capabilities.
  • GetResponse: Offers email marketing, landing pages, webinars, and basic automation features.
  • Brevo (formerly Sendinblue): Provides email marketing, SMS marketing, CRM, and chat features. A good value option.

• Simpler & More Affordable Options:

  • MailerLite: Easy-to-use and affordable email marketing platform with basic automation.
  • Moosend: Offers marketing automation and email marketing features with a focus on ease of use.

Factors to Consider When Choosing an Alternative:

• Budget: Pricing varies significantly. Consider your current and future needs.
• Features: What features are essential for your business? Don t pay for features you won t use.
• Ease of Use: How easy is the platform to learn and use? Consider the technical skills of your team.
• Integrations: Does it integrate with your existing CRM, e-commerce platform, and other tools?
• Scalability: Can the platform grow with your business?
• Support: What level of customer support is offered?

Pricing (General)

• Subscription-Based: Pure360 (and most of its alternatives) uses a subscription-based pricing model.

• Factors Affecting Price:

  • Number of Contacts: Pricing usually scales based on the number of subscribers/contacts in your database.
  • Features: Higher-tier plans typically include more advanced features (e.g., advanced automation, dedicated IP addresses).
  • Email Volume: Some plans may limit the number of emails you can send per month.
  • Contract Length: Annual contracts may offer discounts compared to monthly subscriptions.

• Lack of Public Pricing: Since Pure360 is part of Marigold Engage+, you ll likely need to contact them directly for a custom quote.

Customer Care Details

• Support Channels: Common support channels include:

  • Email Support: Submitting support requests via email.
  • Phone Support: Calling a support hotline.
  • Live Chat: Chatting with a support representative online.
  • Knowledge Base/Help Center: Accessing articles, tutorials, and FAQs online.
  • Community Forums: Engaging with other users and support staff in online forums.

• Service Level Agreements (SLAs): Enterprise-level plans often include SLAs that guarantee specific response times and uptime.

• Finding Specific Contact Information: The best way to find the most up-to-date contact information for Pure360 customer support is to:

  1. Visit the Marigold Engage+ website.
  2. Look for a Contact Us or Support section.
  3. Search within their help center for support articles.

In summary: Pure360 (now Marigold Engage+) is an email marketing and automation platform for SMBs. If you re looking for alternatives, consider HubSpot, ActiveCampaign, Mailchimp, Klaviyo, or Brevo, depending on your needs and budget. Contact Marigold Engage+ directly for specific pricing and customer care details.