Websites using Podsights

Okay, let s break down Podsights, covering its overview, revenue (or estimated revenue), alternatives, pricing, and customer care details.

Podsights Overview

• What it is: Podsights is a podcast attribution and analytics platform. It helps advertisers understand how their podcast ads are performing by tracking listener behavior after they hear an ad. It s primarily focused on connecting podcast ad exposure to website visits, purchases, and other desired actions.

• Key Features:

  • Attribution Tracking: Connects podcast ad impressions to website visits, conversions, and other user actions. Uses pixel-based tracking and other methods.
  • Reporting & Analytics: Provides data on campaign performance, including reach, frequency, and conversion rates.
  • Cross-Platform Measurement: Tracks performance across different podcast apps and listening platforms.
  • Integration: Integrates with popular ad servers, DSPs (Demand-Side Platforms), and analytics tools.
  • Demographic Data: Provides insights into the demographics of listeners who are responding to ads (where available and compliant with privacy regulations).
  • Brand Lift Studies: Measures the impact of podcast advertising on brand awareness and perception.

• Target Audience: Advertisers, podcast networks, and agencies that are running or planning to run podcast advertising campaigns.

Revenue (Estimate)

• Acquired by Spotify: Podsights was acquired by Spotify in February 2022. Because it s now part of a larger company, its individual revenue is no longer publicly reported.
• Pre-Acquisition Estimates: Before the acquisition, estimates of Podsights annual revenue varied, but were likely in the millions of dollars. It was a fast-growing company in the podcast advertising space.
• Impact of Acquisition: The acquisition by Spotify has likely led to increased adoption of Podsights technology, as it s now integrated with Spotify s broader advertising ecosystem.

Alternatives

Here s a breakdown of Podsights alternatives. The best alternative depends on your specific needs and budget.

• Claritas: Offers cross-platform measurement and attribution, including podcast advertising. More of a general marketing analytics platform, but with podcast capabilities.
• ArtsAI: Uses AI to measure brand lift and engagement from podcast advertising.
• LeadsRx: Multi-touch attribution platform that can be used to track the performance of podcast ads.
• Google Analytics/Attribution: With proper tagging and configuration, you can use Google Analytics to track traffic from podcast ads, although it s not purpose-built for this like Podsights. The challenge is accurately attributing the traffic.
• Self-Attribution: Some advertisers use promo codes or dedicated landing pages in their podcast ads to manually track conversions. This is a simpler but less precise approach.
• Third Party Pixel Tracking Using 3rd party pixel trackers to track conversions from ads, like TripleLift or Conversant.
• Spotify Ad Analytics: If you re running ads exclusively on Spotify, their built-in analytics provide some attribution data, but it s limited to the Spotify ecosystem.

Pricing

• No longer public: Since being acquired by Spotify, Podsights pricing is no longer publicly available.

• Historically: Previously, Podsights used a tiered subscription model, with pricing based on factors like:

  • Number of campaigns:
  • Ad spend:
  • Features needed: More advanced features (like brand lift studies) likely cost extra.

• How to get pricing now: The best way to get pricing information is to contact Spotify Ad Sales directly and inquire about Podsights (or Spotify Podcast Ads Measurement).

Customer Care Details

• Now handled through Spotify Ad Sales: Customer support for Podsights is now integrated within the Spotify Advertising support infrastructure.
• How to get support:
  • Spotify Ad Sales Contact: Reach out to your Spotify Ad Sales representative (if you have one).
  • Spotify Advertising Help Center: Look for articles and FAQs related to podcast advertising and measurement on the Spotify Advertising Help Center website.
  • General Spotify Support: While not specific to Podsights, general Spotify support channels might be able to direct you to the right resources.
• Likely Enterprise Focus: Given that Podsights is now part of Spotify s advertising suite, support is likely geared towards larger advertisers and agencies who are spending significantly on Spotify s ad platform. Smaller advertisers might find it more challenging to get dedicated support.

Key Considerations

• Spotify Integration: The biggest advantage of Podsights is its tight integration with the Spotify advertising ecosystem. If you re heavily invested in advertising on Spotify, it s a natural choice.
• Attribution Challenges: Podcast attribution is inherently difficult. Listeners are often hearing ads while doing other things, and it s tough to accurately track their behavior across devices and platforms. No attribution solution is perfect.
• Privacy: Be mindful of privacy regulations (like GDPR and CCPA) when collecting and using listener data.

In summary, Podsights is a powerful podcast attribution platform, but its pricing and customer care are now tied to Spotify. If you advertise on Spotify, it s a strong option. Otherwise, explore the alternatives to find the best fit for your needs and budget.