Websites using Penton

Okay, let s break down Penton, focusing on key aspects relevant to understanding the company and its position in the market. Please note that Penton (formerly Penton Media) was acquired by Informa in 2016. Therefore, when discussing Penton, we are essentially talking about specific product lines, events, or publications that still operate under the Informa umbrella and have historical roots in Penton.

Overview of What Was Penton (Now Informa Business Intelligence):

• Historically: Penton was a large business-to-business (B2B) media company. They focused on providing information, events, and marketing services across various industries. Their portfolio included trade shows, magazines, websites, data products, and digital marketing solutions.
• Key Areas: Penton served sectors like:
  • Manufacturing: Design Engineering, IndustryWeek.
  • Food & Restaurant: Restaurant Hospitality, Food Management.
  • Infrastructure: Construction, Government.
  • Technology: InformationWeek (Now under different management within Informa), Data Center Knowledge.
• Now (Under Informa): Many of Penton s assets are integrated into Informa s various divisions, particularly Informa Markets and Informa Tech. The brands continue, but the organizational structure is different.

Revenue (Difficult to Isolate Post-Acquisition):

• It s impossible to provide precise current revenue figures specifically for Penton as a separate entity. Since 2016, its financial performance is incorporated into Informa s overall results. To get an idea of the impact, you would have to look at Informa s annual reports and analyze the performance of the specific divisions that absorbed Penton s assets.
• Historical Context: Before the acquisition, Penton generated hundreds of millions of dollars in annual revenue. Much of this came from trade show exhibition space sales, advertising, and subscription-based information products.

Alternatives & Competitors (Depending on Specific Product/Service):

Since Penton s assets are now part of Informa, the alternatives depend entirely on the specific product, event, or publication you re considering. Here are some general types of competitors, keeping in mind the industry focus:

• For Trade Shows/Events:
  • RX (Reed Exhibitions): A major global events organizer.
  • Emerald Expositions: Another large events company focusing on B2B.
  • Smaller, niche-specific event organizers: Many industries have specialized event companies.
• For B2B Publications & Websites:
  • Industry-specific publishers: (e.g., if you re looking at a manufacturing publication, there will be others focused on manufacturing).
  • Other large B2B media companies: Such as WTWH Media, Endeavor Business Media, etc.
• For Data & Market Intelligence:
  • Gartner, Forrester, IDC: Large research and advisory firms.
  • Specialized data providers: Companies that focus on specific industry datasets.
• For Digital Marketing Services:
  • Numerous digital marketing agencies: Ranging from small boutique firms to large global agencies.

Pricing:

• Variable: Pricing is highly dependent on the product or service.
  • Trade Shows: Exhibitor booth space varies greatly based on location, size, and show popularity. Attendee fees also vary.
  • Publications/Subscriptions: Subscription models (print, digital, or bundled) are common.
  • Data Products: Pricing can range from individual reports to enterprise-level subscriptions.
  • Digital Marketing: Typically project-based fees or monthly retainers.
• Contact Informa: The best way to get pricing is to contact Informa directly and inquire about the specific Penton-legacy product/service you are interested in.

Customer Care Details (Now Through Informa):

• Contacting Informa: The best way to get customer support is to find the specific brand or product that originated from Penton and look for contact information on that product s website. Look for Contact Us or Support links.
• Informa s General Contact Information: While not specific to Penton-related inquiries, you can find general Informa contact information on their corporate website. This may be helpful if you re unsure where to direct your query.
• Specific Product Support: Because Penton s assets are spread across Informa, customer service is often handled by the individual product or event teams.

Key Takeaways:

• Penton as an independent company no longer exists.
• Its assets are now part of Informa, a much larger organization.
• To evaluate services or products that were formerly under Penton, you must research the specific brand/offering within the Informa structure.
• Alternatives depend on the specific product/service.
• Contacting Informa directly (or, ideally, the support team for the specific product) is the best way to get pricing and customer care information.