Websites using Owneriq

Okay, let s break down OwnerIQ, covering its overview, revenue, alternatives, pricing, and customer care details.

Overview

OwnerIQ is a data and advertising technology company that focuses on second-party data. In simple terms, they help brands and retailers collaborate and share data (with permission, of course) to improve the effectiveness of their advertising campaigns. Here s a more detailed look:

• Second-Party Data Focus: Unlike first-party data (data you collect directly from your customers) or third-party data (data purchased from other providers), OwnerIQ specializes in second-party data. This means they facilitate the sharing of data between companies who have a business relationship but aren t the same entity. For example, a brand might share data with a retailer that sells its products.
• Data Sharing Platform: OwnerIQ provides a platform that allows companies to connect, discover, and share their opted-in consumer data securely and privately. This allows advertisers to target customers more precisely with relevant messaging.
• Benefits: By leveraging second-party data, companies can:
  • Improve targeting accuracy: Reach the right audience with more precision.
  • Increase campaign performance: Get better results from advertising spend.
  • Reduce reliance on third-party data: Adapt to the changing privacy landscape.
  • Gain access to unique insights: Learn more about customers and their behaviors.
• Industries Served: OwnerIQ works with a variety of industries, particularly retail, e-commerce, and consumer packaged goods (CPG).
• Acquisition: OwnerIQ was acquired by Inmar Intelligence in 2020.

Revenue

• Private Company: As a privately held company, OwnerIQ (under Inmar Intelligence) doesn t publicly release its specific revenue figures.
• Estimated Revenue: It s difficult to pinpoint an exact figure, but given its position in the data and ad tech industry, it s safe to assume they are generating significant revenue. Inmar as a whole is in the hundreds of millions annually.
• Revenue Model: OwnerIQ likely earns revenue through a combination of:
  • Platform Fees: Charges for access to and usage of its data-sharing platform.
  • Advertising Spend: Percentage fees on ad spend facilitated through the platform.
  • Data Licensing/Access: Potential charges for companies seeking access to specific datasets.

Alternatives

Several companies offer services that overlap with OwnerIQ s capabilities. Here are some notable alternatives, along with how they differ:

• LiveRamp:
  • Focus: Data connectivity and identity resolution. They enable advertisers to unify data from various sources.
  • Difference: More focused on identity resolution across channels. OwnerIQ primarily concentrates on the sharing and leveraging of second-party data.
• Nielsen:
  • Focus: Audience measurement, data analytics, and insights.
  • Difference: Strong in market research and measurement, whereas OwnerIQ prioritizes second-party data activation for advertising.
• Experian:
  • Focus: Consumer data, credit reporting, and marketing services.
  • Difference: Broader focus on consumer data, including financial data, while OwnerIQ is more geared to second-party data collaboration.
• Adobe Audience Manager (now part of Adobe Experience Platform):
  • Focus: Data management platform (DMP) that enables the collection and management of first- and third-party data.
  • Difference: While Adobe s platform allows for data management, OwnerIQ s specialization in second-party data and collaboration is unique.
• Data Clean Rooms (e.g., Google Ads Data Hub, Amazon Marketing Cloud, Snowflake):
  • Focus: Secure environments where companies can bring their data together for analysis and insights.
  • Difference: Data clean rooms emphasize privacy-preserving collaboration. While OwnerIQ also emphasizes privacy, its focus is more on data sharing for advertising, not just analysis.

Pricing

• Not Publicly Available: OwnerIQ s pricing is not typically made public. It s usually customized to each client s needs and volume.
• Factors Influencing Cost: Pricing likely depends on several factors:
  • Scale and volume of data being shared: How much data a client plans to access or share.
  • Number of partners involved: More data-sharing partners, potentially higher costs.
  • Level of service required: Implementation, support, and data strategy.
  • Specific platform features used: Access to certain features might affect costs.
• Common Models: Possible pricing models could include:
  • Subscription: A recurring fee for access to the platform.
  • Usage-Based: Charges per data point accessed or shared.
  • Performance-Based: Fees tied to the success of advertising campaigns powered by the platform.

Customer Care Details

• Part of Inmar Intelligence: Since being acquired by Inmar, customer care is handled through Inmar s support structure.
• Support Channels: Based on industry norms, you might expect the following support channels:
  • Dedicated Account Managers: For larger clients, a point of contact for help and support.
  • Online Documentation/Help Center: Resources such as knowledge bases and guides.
  • Email and Phone Support: Access to customer support representatives.
  • Training and Onboarding: Help with initial platform implementation.
• Focus on Enterprise Clients: Given their focus on enterprise-level data sharing, OwnerIQ likely provides a high degree of personalized support to its clients.

Key Takeaways

• OwnerIQ specializes in second-party data collaboration, offering a unique value proposition in the ad tech landscape.
• They offer a platform to facilitate data sharing in a secure and privacy-compliant manner.
• Specific revenue and pricing are not public, but it s a significant player in the data and advertising space.
• Alternatives exist with different focuses, such as identity resolution, audience measurement, and data management.
• Customer care is likely delivered through Inmar Intelligence, with various channels available.

If you need more specific information on pricing or would like to understand more about their offerings, you d need to contact them directly for a consultation.