Websites using Oribi

Okay, let s break down Oribi, covering its overview, revenue (as far as we can ascertain), alternatives, pricing, and customer care.

Oribi Overview

Oribi (now part of LinkedIn Marketing Solutions) was a marketing analytics platform designed to help businesses, particularly smaller ones, understand the impact of their marketing efforts. It aimed to simplify complex data analysis and provide actionable insights without requiring extensive technical expertise.

Here s a summary of its key features and focus:

• Simplified Analytics: Oribi focused on making data accessible to marketers who might not be data scientists. It provided visualizations and plain-language explanations.
• Attribution Modeling: It helped businesses understand which marketing channels and campaigns were contributing most to conversions.
• Actionable Insights: Rather than just providing reports, Oribi aimed to highlight key findings and suggest specific actions to improve performance.
• Event Tracking: Oribi allowed for easy tracking of important user actions (events) on a website, without extensive coding.
• Conversion Optimization: The platform provided insights to improve website conversion rates.

Key Benefits (Based on its Original Proposition)

• Ease of Use: Designed to be user-friendly, even for those without a strong data background.
• Time-Saving: Automated data collection and reporting, reducing manual effort.
• Actionable Insights: Emphasis on providing clear recommendations, not just raw data.
• Improved ROI: Help marketers understand what s working and what s not, leading to better use of marketing budgets.

Important Note: Oribi is now part of LinkedIn Marketing Solutions. This means that its features and functionalities are being integrated into the LinkedIn advertising ecosystem. As a standalone platform, Oribi no longer exists.

Revenue

It s very difficult to provide an exact revenue figure for Oribi as a standalone company. The company was acquired by LinkedIn, and their financial performance is now part of the overall LinkedIn Marketing Solutions results. Before the acquisition, Oribi was a privately held company, so its revenue information wasn t publicly available.

Alternatives to Oribi (Now that it s part of LinkedIn)

Since Oribi is no longer a standalone product, those looking for a similar solution will need to explore alternatives. Here are some options, categorized by their main strengths:

1. Comprehensive Marketing Analytics Platforms

• Google Analytics (GA4): The most widely used web analytics tool. It s free to use (with premium options available), but it requires a learning curve to fully leverage its features. GA4 offers more advanced event tracking and attribution modeling than the previous version (Universal Analytics).
  • Strengths: Powerful, free, widely adopted, highly customizable, deep integrations with Google ecosystem.
  • Weaknesses: Can be complex to use, requires technical expertise for advanced functionality.
• Adobe Analytics: A powerful platform focused on enterprise-level marketing analytics.
  • Strengths: Extremely robust, advanced segmentation capabilities, excellent reporting.
  • Weaknesses: Expensive, complex to learn and implement, generally for large organizations.
• Mixpanel: Focuses on product analytics, user behavior tracking and engagement metrics.
  • Strengths: Detailed event tracking, cohort analysis, excellent for understanding user paths within products/platforms.
  • Weaknesses: Primarily for product-focused analytics, less so on general marketing campaigns.

2. User-Friendly Marketing Analytics Tools

• Hotjar: Offers website heatmaps, session recordings, and surveys, ideal for user experience analysis.
  • Strengths: Visual insights, easy to understand user behavior, excellent for conversion rate optimization.
  • Weaknesses: Less focused on traditional marketing analytics, more on website user experience.
• Matomo (formerly Piwik): An open-source, privacy-focused analytics platform that can be self-hosted.
  • Strengths: Privacy-conscious, self-hosted option, full data control.
  • Weaknesses: Requires technical setup and maintenance, less intuitive interface compared to some commercial options.

3. Tools Integrated into Platforms

• LinkedIn Marketing Solutions Analytics: Now incorporates some of Oribi s functionalities, specific to analyzing campaign performance on the LinkedIn platform.
• Social Media Analytics Platforms: Platforms like Facebook/Meta Business Suite, Twitter Analytics, etc., offer analytics specific to those platforms.

Pricing (for the Alternatives)

• Google Analytics (GA4): Free to use. Google Analytics 360 (premium version) is priced at a significant cost.
• Adobe Analytics: Very expensive, tailored to large organizations. Contact for a quote.
• Mixpanel: Offers various plans, starting free for basic usage, with paid tiers based on data volume and features.
• Hotjar: Offers several pricing plans, based on the level of usage and site traffic.
• Matomo: Free for self-hosted, with a paid cloud version. Pricing scales depending on site traffic.

Customer Care Details

Since Oribi is integrated into LinkedIn Marketing Solutions, customer support now follows LinkedIn s process. This typically includes:

• Help Center and Documentation: Extensive resources and guides on the LinkedIn platform.
• Community Forums: Places to find answers to common questions and share solutions with other users.
• Email Support: Contacting LinkedIn support through email.
• Chat Support: For some users and specific support tiers, live chat support may be available.

Key Takeaways

• Oribi is no longer a standalone product. It has been acquired by LinkedIn and its functionalities are integrated into their marketing solutions.
• If you re looking for Oribi-like functionality, consider exploring alternatives. Google Analytics is a common starting point, but others like Hotjar, Mixpanel, or Matomo offer different strengths.
• Pricing varies significantly. Some tools are free, while others are expensive, especially those targeted towards larger enterprises.
• Customer support is now handled by LinkedIn. Refer to their help center and support channels.

If you have further questions about specific aspects or want to compare particular alternatives in more detail, just let me know.