Websites using Moengage

Okay, let s dive into an overview of MoEngage, covering its revenue, alternatives, pricing, and customer care.

MoEngage Overview

MoEngage is a customer engagement platform designed to help businesses personalize their interactions with users across various channels. It s a powerful tool that combines analytics, segmentation, and automation to deliver targeted messaging and experiences.

Key Features & Capabilities:

• Multi-Channel Engagement: Supports push notifications, in-app messages, emails, SMS, and web notifications.
• Advanced Segmentation: Allows for granular user segmentation based on behavior, demographics, location, and more.
• Personalization: Enables personalized messaging based on user data and preferences.
• Automation: Automates engagement workflows based on user actions, triggers, and lifecycle stages.
• Analytics: Provides robust analytics to track campaign performance, user behavior, and overall engagement.
• Predictive Analytics: Utilizes machine learning to predict user behavior and optimize engagement strategies.
• A/B Testing: Allows for testing of different messaging and strategies to optimize conversion.
• Journey Optimization: Enables creating and managing customer journeys.
• Integrations: Integrates with various third-party platforms for a more comprehensive marketing ecosystem.

Target Audience:

MoEngage is geared towards businesses across various industries, including:

• E-commerce
• Gaming
• Fintech
• Travel
• Media & Entertainment
• Healthcare
• Education

MoEngage Revenue:

MoEngage is a privately held company, so its exact revenue figures aren t publicly available. However, reports indicate:

• Strong Growth: MoEngage has experienced rapid growth in recent years, expanding its customer base and global presence.
• Funding Rounds: They ve secured significant funding rounds from various venture capital firms, demonstrating investor confidence.
• Valuation: While not definitively stated, their valuation is estimated to be in the hundreds of millions of dollars, based on their funding history.

It s safe to say that MoEngage is a successful and growing player in the customer engagement space, based on its funding, client base, and media mentions.

MoEngage Alternatives:

The customer engagement platform market is competitive, with several alternatives to MoEngage. Here are some of the prominent ones:

1. Braze (formerly Appboy): A popular platform known for its robust features, sophisticated automation, and personalization capabilities. Often considered a direct competitor to MoEngage.
2. Iterable: A growth marketing platform focused on personalized messaging and cross-channel customer experiences.
3. CleverTap: Offers similar functionality to MoEngage, with a strong emphasis on mobile-first engagement and user behavior analytics.
4. Leanplum: Another popular choice for mobile engagement, offering a comprehensive suite of features for personalization and automation.
5. Salesforce Marketing Cloud: Part of the broader Salesforce ecosystem, it offers a vast range of tools for marketing automation, email marketing, and customer relationship management (CRM).
6. Adobe Marketing Cloud: A comprehensive platform providing marketing, analytics, and advertising tools, particularly suited for larger enterprises.
7. OneSignal: A popular platform, known for its focus on push notifications and offering a generous free tier.

Factors to Consider When Choosing an Alternative:

• Specific needs: Assess what functionalities you require for your business.
• Company size and scale: Some platforms are better suited to smaller businesses, while others are designed for larger enterprises.
• Integration requirements: Ensure that the platform integrates with your existing tech stack.
• Budget: Compare pricing models and consider which fits within your budget.
• Ease of use: Look for a platform that is intuitive and easy to learn.
• Customer support: Reliable customer support is critical for troubleshooting and getting the most out of the platform.

MoEngage Pricing:

MoEngage s pricing is not publicly listed and is generally tailored to the specific needs of each client. However, here are some general points about their pricing model:

• Custom Quotes: MoEngage typically provides custom quotes based on various factors, including the size of your user base, the volume of messages, the number of channels you utilize, and the specific features you require.
• Subscription-Based: They typically operate on a subscription-based model, meaning you ll pay a recurring fee (usually monthly or annually).
• Tiered Plans: They likely offer tiered plans that provide access to different feature sets, allowing businesses to choose a plan that aligns with their specific requirements.
• Cost Factors: Factors that will impact the cost include number of monthly active users (MAUs), the number of channels used, the volume of messaging, and the specific features enabled.

To get a precise quote: The best way to determine the cost of MoEngage is to reach out to their sales team directly for a consultation and custom pricing proposal.

MoEngage Customer Care Details:

MoEngage emphasizes customer success and offers various channels for customer support:

• Dedicated Account Managers: Typically, they provide dedicated account managers to their customers to assist with onboarding, strategy, and ongoing support.
• Online Support Portal: They have a support portal with documentation, knowledge base articles, and guides.
• Email Support: Support via email for technical assistance and queries.
• Chat Support: Some plans might provide access to real-time chat support.
• Onboarding and Training: MoEngage offers comprehensive onboarding and training to help users get up and running quickly.
• Customer Success Team: They invest in a customer success team to ensure customers maximize the platform s value and reach their business goals.

How to Access Customer Support:

• Website: Visit their website (https://www.moengage.com/) and look for the Contact Us or Support sections.
• Account Manager: If you are a paying customer, reach out to your designated account manager.
• Email: Use the contact information provided on their website to reach out by email.

In Summary:

MoEngage is a robust customer engagement platform with a strong suite of features that can benefit a wide variety of businesses. It is a good option to consider when looking to engage with customers using multi-channel messaging. Although pricing isn t transparent, they offer customer support that assists customers with their platform. It s important to compare MoEngage with its alternatives and reach out for custom pricing to determine the best fit for your business needs.