Websites using Localedge

Okay, let s break down LocaleEdge, a software platform focused on location-based marketing and analytics.

LocaleEdge Overview:

LocaleEdge is a software platform designed to help businesses, particularly those with physical locations (retail, restaurants, service businesses, etc.), understand and engage with their customers at a local level. It focuses on leveraging location data, customer data, and marketing automation to drive traffic, increase sales, and improve customer loyalty.

Key Features & Capabilities:

• Location Analytics: Provides insights into foot traffic, customer demographics around specific locations, competitor analysis, and area trends. Helps understand the performance of each location.

• Hyperlocal Marketing: Enables targeted marketing campaigns based on location, demographics, interests, and past behavior. This can include mobile ads, email campaigns, social media marketing, and loyalty programs.

• Audience Segmentation: Helps businesses divide their customer base into specific groups (e.g., loyal customers, infrequent visitors, potential new customers) based on location, demographics, and behavior.

• Customer Journey Mapping: Allows businesses to visualize and optimize the customer journey from awareness to purchase and beyond, focusing on location-specific touchpoints.

• Personalized Experiences: Delivers tailored content and offers to customers based on their location and preferences.

• Reporting and Dashboards: Provides comprehensive reports and dashboards to track campaign performance, measure ROI, and identify areas for improvement.

• Integrations: Integrates with various marketing automation platforms, CRM systems, advertising platforms, and data providers.

Revenue (General Idea):

As a privately held company, LocaleEdge does not publicly disclose its revenue. Revenue estimates can be find on websites like zoominfo (usually based on employee count, etc)

Alternatives to LocaleEdge:

The market for location-based marketing and analytics solutions is competitive. Here are some alternatives to consider:

• Near: A data intelligence platform that provides insights into people, places and products. Offers marketing and measurement solutions.
• Placer.ai: Provides foot traffic analytics and location intelligence for retail, real estate, and other industries. Very strong in physical location analysis.
• Adentro: Focuses on Wi-Fi marketing and analytics, helping businesses capture customer data and engage with them through their Wi-Fi network.
• Bluedot: Provides location-based marketing and customer engagement solutions, with a focus on precision and security. Strong in geofencing and triggering actions based on location.
• Radar: A geofencing and location tracking platform that offers APIs and SDKs for developers to build location-aware features into their apps.
• Airship: Mobile app experience platform that helps you build deeper customer relationships by providing personalized notifications, in-app experiences, and mobile wallet passes.

Pricing:

LocaleEdge s pricing model is not publicly available. Typically, companies like LocaleEdge offer:

• Subscription-based pricing: A recurring fee (monthly or annual) based on the number of locations, the features used, and the volume of data processed.
• Custom pricing: Tailored pricing plans for larger enterprises with specific needs. It is best to contact LocaleEdge directly for specific pricing information based on your business requirements.

Customer Care Details (General Approach):

• Support Channels: LocaleEdge likely provides customer support through the following channels:

  • Email Support: A primary channel for addressing technical issues and general inquiries.
  • Phone Support: For more urgent issues or complex troubleshooting.
  • Online Knowledge Base/Help Center: A self-service resource with articles, FAQs, and tutorials.
  • Account Management: Dedicated account managers for larger customers to provide personalized support and guidance.
  • Training and Onboarding: Assistance with onboarding and training new users on the platform.

• Service Level Agreements (SLAs): For enterprise customers, LocaleEdge might offer SLAs that guarantee a certain level of uptime and response times for support requests.

• Customer Success Programs: Proactive programs to help customers achieve their business goals using the LocaleEdge platform.

How to Find Specific Customer Care Information:

1. Visit the LocaleEdge Website: Look for a Contact Us, Support, or Help section on their website.
2. Check their Documentation: They may have a detailed support section in their documentation.
3. Contact Sales: If you are evaluating the platform, ask the sales representative about their customer support offerings.

In summary, LocaleEdge offers a platform for businesses to leverage location-based data to improve their marketing efforts and understand their customers better. It s important to evaluate your specific needs and compare LocaleEdge with its alternatives to find the best fit for your business.