Websites using Locablepublishernetwork

Okay, let s break down Locable Publisher Network, covering its overview, revenue (as much as publicly available), alternatives, pricing, and customer care.

What is Locable Publisher Network?

Locable is a platform designed to connect local businesses with local media publishers (like community newspapers, radio stations, local blogs, etc.). It aims to simplify the process of businesses advertising and promoting themselves through these local channels. The Locable Publisher Network is the network of these participating publishers who use Locable s platform to manage their advertising inventory and connect with local businesses.

Key Functionality:

• Centralized Ad Management: Publishers can manage their ad inventory (website ads, email newsletters, print ads, etc.) in one place.
• Business Directory/Profile Management: Businesses can create a Locable profile (business listing, contact info, photos, services, etc.) and manage how their information appears across the network of publishers.
• Content Distribution: Businesses can create and distribute content (articles, press releases, events, deals) through the network. This helps them get visibility and build relationships with the local community.
• Advertising Automation: Simplifies the process of buying ads from multiple local publishers.
• Lead Generation and Tracking: Provides tools to track the effectiveness of advertising campaigns.

Revenue and Financial Information:

• Private Company: Locable is a privately held company. As such, they do not publicly release their revenue figures.
• Business Model: Their revenue comes primarily from:
  • Subscription fees from local businesses who use the platform to manage their profiles and distribute content.
  • Advertising revenue share from publishers when businesses purchase advertising through the Locable network.
  • Partnerships: They may have partnerships with other companies in the local marketing and advertising space.

Alternatives to Locable Publisher Network:

The best alternative depends on whether you are a publisher or a local business looking to advertise.

For Local Businesses (Looking for ways to advertise locally):

• Traditional Advertising: Direct contact with local newspapers, radio stations, TV stations, and magazines to purchase advertising directly.
• Google Ads (Local Services Ads, Local Campaigns): A powerful way to target local customers searching for your services on Google.
• Social Media Advertising (Facebook, Instagram, etc.): Targeted ads to local users based on demographics, interests, and location.
• Yelp Advertising: Promote your business on Yelp and target local users.
• Nextdoor Ads: Target users within specific neighborhoods.
• Local SEO (Search Engine Optimization): Optimizing your website and online presence to rank higher in local search results. Tools like Moz Local, BrightLocal, and Yext help with this.
• Email Marketing: Building and engaging a local email list.
• Direct Mail: Targeted mailers to local residents.
• Podcasts Sponsorships: Sponsoring local podcasts to reach their audience.
• Community Events: Sponsoring or participating in local events.
• **HubSpot Ads: ** Use HubSpot ads tool to target local businesses
• Thryv: All-in-one management for local businesses.

For Publishers (Looking for a platform to manage ad inventory and connect with local businesses):

• Broadstreet Ads: A platform specifically designed to help publishers manage and sell their advertising inventory.
• AdPlugg: An ad server that helps publishers manage ads and monetize their websites.
• Google Ad Manager (GAM): Google s ad server for publishers (more complex but powerful).
• Kevel (Formerly Adzerk): A platform for building custom ad servers.
• WordPress Ad Management Plugins: (If the publisher uses WordPress) Many plugins offer ad management capabilities. Examples: AdRotate, Advanced Ads.

Pricing:

• For Businesses: Locable uses a subscription-based model. Pricing generally depends on the features you need, such as:
  • The number of business listings you want to manage
  • The level of content distribution you require
  • Access to advertising tools and reporting
  • Expect to see tiered pricing, likely ranging from a few dollars per month for a basic listing to several hundred dollars per month for more comprehensive advertising and content distribution features. You need to contact Locable directly for specific pricing.
• For Publishers: Publishers typically pay a fee to use the Locable platform to manage their advertising inventory and participate in the network. The pricing structure could be:
  • Subscription fee based on the features they use.
  • Revenue Share Model: Locable takes a percentage of ad sales made through the platform.
  • A combination of both.

Customer Care/Support:

• Contact Forms: They have contact forms on their website for general inquiries, sales, and support.
• Knowledge Base/Help Center: Look for a knowledge base or help center on their website with articles and FAQs.
• Email Support: Presumably, they offer email support.
• Phone Support: Phone support availability may depend on the subscription level.
• Onboarding and Training: They likely provide onboarding and training materials to help new users get started.

To get specific and up-to-date details on pricing and customer care, I strongly recommend visiting the Locable website (locable.com) and contacting their sales or support team directly.