Websites using Linx

Okay, let s break down Linx, a prominent player in the Brazilian retail technology and software space.

What is Linx?

Linx is a Brazilian software company that develops and sells technology solutions for the retail sector. They offer a wide range of solutions, including:

• ERP (Enterprise Resource Planning) Systems: Core business management software covering finance, accounting, inventory, purchasing, sales, etc. Specifically, they offer ERPs tailored to various retail verticals (fashion, grocery, gas stations, etc.).
• POS (Point of Sale) Systems: Software and hardware used in stores to process transactions, manage inventory, and track sales data.
• E-commerce Platforms: Tools and infrastructure to build and manage online stores.
• Payment Solutions: Processing of credit and debit card payments, digital wallets, and other payment methods.
• CRM (Customer Relationship Management): Tools to manage customer interactions and loyalty programs.
• Marketing Automation: Software to automate marketing campaigns and personalize customer experiences.
• Omnichannel Solutions: Connecting online and offline sales channels to provide a unified customer experience.
• Other Retail-Specific Software: This can include solutions for supply chain management, logistics, workforce management, etc.

Essentially, Linx aims to provide retailers with a complete technology suite to manage their operations, from the back office to the point of sale and online channels. They focus primarily on the Brazilian market.

Revenue:

• Linx was acquired by StoneCo in 2020. As a result, Linx s revenue is now consolidated into StoneCo s financial results. StoneCo does not typically break out Linx s revenue specifically.
• Before the acquisition, Linx s revenue was publicly reported. In 2019, for example, their gross revenue was around R$700 million.
• To get a sense of its performance, look at StoneCo s overall software revenue, understanding that Linx is a significant contributor to that segment within StoneCo. Look for StoneCo s Investor Relations section and recent earnings reports.

Alternatives to Linx:

The specific alternatives depend on the specific Linx product you are considering (ERP, POS, e-commerce, etc.). Here are some potential alternatives categorized by solution type, many of which are relevant in the Brazilian or Latin American market:

• ERP Systems:
  • Totvs: Another major Brazilian software company offering ERP solutions, often considered Linx s primary competitor in the ERP space.
  • SAP Business One: A global ERP solution suitable for smaller businesses.
  • Oracle NetSuite: A cloud-based ERP system.
  • Senior Sistemas: A Brazilian company offering ERP and other business solutions.
  • Bluestone: ERP provider for retail sector.
• POS Systems:
  • Stone (Pagamentos): Since Stone acquired Linx, Stone s payment terminals and POS solutions are a natural alternative.
  • Cielo: A major Brazilian payment processor that also offers POS solutions.
  • Rede: Another significant Brazilian payment processor with POS systems.
  • Mercado Pago: The payment arm of Mercado Libre, offering POS solutions.
  • Square: (Potentially, depending on expansion in Latin America).
  • Smaller, more specialized POS providers often tailored to specific retail niches.
• E-commerce Platforms:
  • VTEX: A popular e-commerce platform in Latin America, often used by larger retailers.
  • Shopify: A global e-commerce platform.
  • WooCommerce (with WordPress): A flexible open-source option.
  • Nuvemshop (Tiendanube): A Latin American-focused e-commerce platform.
  • Tray: Another brazilian e-commerce platform
  • Loja Integrada Another brazilian e-commerce platform

• Payment Solutions:

  • Stone (Pagamentos)
  • Cielo
  • Rede
  • Mercado Pago
  • Adyen (Global payment platform)
  • Pagar.me (Brazilian payment gateway)
  • Moip (Brazilian payment gateway, now part of PagSeguro)

• Considerations When Choosing Alternatives:

  • Industry Specificity: Does the alternative have experience in your specific retail vertical (e.g., fashion, grocery, gas stations)?
  • Integration: How well does the alternative integrate with other systems you use (e.g., accounting software, CRM)?
  • Scalability: Can the alternative grow with your business?
  • Pricing: Understand the total cost of ownership, including software licenses, implementation fees, and ongoing support.
  • Language and Localization: Ensure the software supports Portuguese (Brazilian) language and complies with Brazilian tax regulations.

Pricing:

• Linx s pricing model varies significantly depending on the products and services chosen, the size of the business, and the specific contract terms.
• Typically, they use a combination of:
  • Software Licenses: A recurring fee for the right to use the software.
  • Implementation Fees: A one-time charge for setting up and configuring the system.
  • Support and Maintenance Fees: Recurring fees for ongoing support, updates, and maintenance.
  • Transaction Fees: For payment processing solutions, fees based on the volume of transactions.
• Important: You need to contact Linx (or, more accurately, StoneCo) directly for a custom quote based on your specific needs. The pricing is not generally publicly available. Also consider requesting pricing from alternatives to properly compare solutions.

Customer Care Details:

• Since Linx is now part of StoneCo, customer support is generally handled through StoneCo s channels.
• Contacting StoneCo for Linx-Related Support:
  • Website: Visit StoneCo s website (stone.com.br) and look for Suporte (Support) or Contato (Contact).
  • Phone: StoneCo provides dedicated phone lines to their customers. Look for the contact phone number on their website.
  • Email: The email contact for support is found on their website.
• Key Considerations for Customer Care:
  • Service Level Agreements (SLAs): Clarify the response times and resolution times guaranteed in your contract.
  • Support Hours: Confirm the hours of operation for customer support.
  • Language Support: Ensure support is available in Portuguese.
  • Training: Ask about training options for your staff on how to use the Linx software.
• Finding Reviews: Look for reviews of StoneCo s customer support, keeping in mind that Linx s support is now integrated within that structure. Also search for reviews specifically mentioning Linx and suporte (support).

In summary: Linx (now part of StoneCo) is a major player in the Brazilian retail technology market. While its revenue is now integrated into StoneCo s financials, it continues to offer a wide range of solutions for retailers. When considering Linx, carefully evaluate your specific needs, compare alternatives, and thoroughly investigate pricing and customer support options. Contact StoneCo directly for the most up-to-date information and to request a quote.