Websites using Lassocrm

Okay, let s break down Lasso CRM, a CRM specifically designed for the home building industry. I ll cover the overview, revenue (estimates), alternatives, pricing, and customer care details.

Overview of Lasso CRM

• Purpose: Lasso CRM (also often called Lasso Data Systems) is a CRM and marketing automation platform built specifically for new home builders and developers. It helps them manage leads, track sales progress, and improve their marketing efforts.

• Key Features:

  • Lead Management: Capture leads from various sources (website, online advertising, events, etc.) and track their interactions.
  • Email Marketing: Automated email campaigns for lead nurturing, follow-up, and announcements.
  • Sales Process Automation: Guided sales workflows to ensure consistency and efficiency.
  • Reporting and Analytics: Provides insights into sales performance, marketing effectiveness, and lead sources.
  • Integration: Integrates with other industry-specific tools like BuilderMT, Mark Systems, and other construction management software.
  • Online Sales Counselor (OSC) tools: Designed to help OSCs manage and qualify online leads.
  • Inventory Management: Track available homes, lots, and options.
  • Event Management: Manage and promote events.
  • Customer Portal: Enables buyers to track their home build progress and communicate with the builder.

• Target Audience: New home builders, developers, and real estate companies focused on new construction.

Revenue (Estimates)

It is difficult to find exact official revenue figures for Lasso CRM as it is privately held. Here s what we can gather:

• Estimates: Based on the size of the company, market position, and industry reports, annual revenue is estimated to be in the range of $10 million to $30 million USD. This is a broad estimate.

• Factors influencing revenue: Number of customers, size of builders using the platform, subscription tiers chosen, and add-on services all play a role.

Alternatives to Lasso CRM

If you re evaluating CRM options for home building, consider these alternatives:

• Salesforce Sales Cloud: While not industry-specific out-of-the-box, Salesforce is highly customizable and can be tailored to the needs of home builders through apps and integrations. Its robustness and scalability make it a solid option for larger businesses.
• Buildertrend: A comprehensive construction management software that includes CRM functionality. Good for companies that want an all-in-one solution.
• HubSpot CRM: While not specific to home building, HubSpot is a powerful and popular CRM with strong marketing automation capabilities. It can be customized and integrated with other tools. A good option for builders who value marketing automation.
• ZOHO CRM: A versatile and affordable CRM with a wide range of features and integrations.
• Newstar: Another CRM specifically designed for the home building and real estate industries.
• Creatio: Creatio offers a low-code platform with CRM functionality that can be customized to the home building industry.

Choosing an alternative: The best alternative depends on your specific needs, budget, technical expertise, and the size of your business. Consider these factors:

• Industry-Specific Needs: Does it understand the nuances of home building sales?
• Integration: Does it integrate with your existing construction management software?
• Scalability: Can it grow with your business?
• Marketing Automation: How robust are its marketing automation features?
• Budget: What is the total cost of ownership (including implementation, training, and ongoing support)?

Pricing

Lasso CRM pricing is not publicly available on their website. You need to contact them directly for a quote.

• Likely Subscription-Based: Expect a subscription model, likely based on the number of users, the number of communities/projects you manage, and the features you need.
• Factors Affecting Price: The size of your company, the number of users required, the level of support needed, and any add-on modules will all affect the price.
• Request a Demo and Quote: The best way to get accurate pricing is to schedule a demo with Lasso and discuss your specific requirements. Be prepared to provide details about your company, the number of homes you build per year, and your sales process.

Customer Care Details

• Support Channels:

  • Phone Support: Likely available, but hours may vary.
  • Email Support: Standard method for submitting support requests.
  • Online Knowledge Base/Help Center: A self-service resource with articles, FAQs, and tutorials. Check the Lasso CRM website for a Support or Help section.
  • Training: Lasso likely offers training programs (either online or in-person) to help users get the most out of the platform.
  • Account Management: Larger clients may have dedicated account managers for ongoing support and guidance.

• Customer Reviews (Important for Gauging Support Quality): Search online for reviews of Lasso CRM on sites like Capterra, G2, and TrustRadius. Pay close attention to comments about the quality of customer support, responsiveness, and ease of use. Search specifically for Lasso CRM reviews customer support to filter results.

How to Find More Specific and Up-to-Date Information:

1. Visit the Lasso CRM Website: The official website (lassodatasystems.com) is the best place to start. Look for a Contact Us or Request a Demo section.
2. Contact Lasso CRM Directly: Reach out to their sales team to discuss your needs and get a personalized quote.
3. Read Online Reviews: Search for reviews on reputable software review sites.
4. Check Industry Forums: Look for online forums or communities where home builders discuss CRM software.

I hope this comprehensive overview is helpful! Let me know if you have any other questions.