Websites using Influitive

Okay, let s break down Influitive:

Influitive Overview

Influitive is a cloud-based advocate marketing platform designed to help businesses harness the power of their most loyal customers (advocates) to drive growth. It essentially helps companies build, nurture, and mobilize a community of brand advocates to generate leads, increase sales, improve brand awareness, and collect valuable feedback.

• Core Functionality:

  • Advocate Community Building: Creates a branded online hub where advocates can connect with each other and the company.
  • Challenges and Gamification: Offers a system of challenges, tasks, and rewards to encourage advocates to participate in activities like writing reviews, sharing content, referring new customers, providing feedback, and more.
  • Content and Resource Sharing: Provides a central repository for advocates to access marketing materials, product information, and other resources.
  • Referral Programs: Streamlines the referral process, making it easier for advocates to recommend the company to their networks.
  • Social Media Advocacy: Enables advocates to easily share company content on social media platforms.
  • Feedback Collection: Gathers valuable customer feedback through surveys, polls, and discussions.
  • Analytics and Reporting: Tracks advocate engagement, identifies top advocates, and measures the impact of advocate marketing initiatives.
  • Integrations: Integrates with CRM, marketing automation, and other business systems (e.g., Salesforce, Marketo, HubSpot).

• Target Audience: B2B companies, particularly in the technology, software, and professional services industries. They tend to work well for companies with existing customer bases where a strong user community can be developed.

Revenue

• As a private company, Influitive does not publicly disclose its revenue figures. Estimates vary.

Alternatives

Here s a list of popular Influitive alternatives, categorized for clarity:

• Comprehensive Advocate Marketing Platforms (Most Similar):

  • Bambu by Sprout Social: (Employee advocacy focused, but increasingly customer-centric). Good for social sharing and content amplification.
  • Gryphon.ai: Advocate-led growth platform for sales, customer success, and marketing teams.
  • Influitive alternatives: (For users who may be using Influitive but looking to switch)

• Referral Marketing Platforms (Focus on Referrals):

  • ReferralCandy: E-commerce focused, simple referral program management.
  • Friendbuy: Robust referral platform with advanced segmentation and personalization.
  • Extole: Enterprise-grade referral marketing solution.
  • InviteReferrals: Affordable and feature-rich referral marketing.

• Customer Review Platforms (Focus on Reviews):

  • G2: Platform for collecting and displaying customer reviews, commonly used in B2B software.
  • Capterra: Similar to G2, focusing on software reviews.
  • TrustRadius: Another platform for in-depth software reviews.
  • Podium: Review management and messaging platform for local businesses.

• Social Media Advocacy Platforms (Focus on Social Sharing):

  • EveryoneSocial: Employee advocacy platform but can be used for customer advocacy too.
  • Sociabble: Employee communication and advocacy platform.

• Customer Loyalty Platforms (Broader Focus):

  • LoyaltyLion: E-commerce loyalty program platform.
  • Smile.io: Loyalty program and rewards platform for e-commerce.

Pricing

• Influitive s pricing is not publicly available. They typically offer custom pricing based on the size of the customer base, the number of advocates, and the features required. It s generally considered an enterprise-level platform, so expect pricing to be in the higher range. You ll need to contact their sales team for a specific quote.

• Factors that influence pricing:

  • Number of Advocates: The more advocates you plan to engage, the higher the cost.
  • Features and Functionality: The specific features you need will impact the price.
  • Support and Services: The level of support and services you require (e.g., onboarding, training, managed services) will affect the overall cost.
  • Integrations: Complexity of integrations with other systems.

Customer Care Details

• Support Channels:

  • Knowledge Base: Influitive provides a self-service knowledge base with articles, documentation, and tutorials.
  • Email Support: Customers can typically reach out to support via email.
  • Phone Support: Phone support availability may vary depending on the service plan.
  • Community Forums: Influitive may have community forums or online groups where customers can connect with each other and share best practices.
  • Dedicated Customer Success Manager: Higher-tier plans often include a dedicated customer success manager to provide personalized support and guidance.

• Customer Care Reputation: Customer reviews are mixed:

  • Pros: Customers appreciate the platform s potential to drive results, the engagement it fosters, and the community-building aspects. A dedicated customer support manager can significantly improve the experience.
  • Cons: Some customers have reported issues with the complexity of the platform, the learning curve, the initial setup, and the time commitment required to manage an advocate program effectively. Some have also mentioned that the pricing can be a barrier.

How to get more precise/up-to-date information:

• Visit Influitive s Website: The official website (influitive.com) is the best source for the most current information on their features, services, and contact details.
• Contact Influitive Sales: Reach out to their sales team to discuss your specific needs and get a customized pricing quote.
• Read Customer Reviews: Check out independent review sites like G2, Capterra, and TrustRadius for the latest customer feedback.
• Social Media: Follow Influitive on social media (LinkedIn, Twitter, etc.) for updates and announcements.

In summary, Influitive is a powerful platform for leveraging customer advocacy, but it s essential to carefully consider your needs, budget, and the resources required to manage an advocate program successfully. Comparing it to alternatives is highly recommended. Good luck!