Websites using Infinario

Okay, let s break down Infiniario, covering its overview, revenue (though difficult to pinpoint exactly), alternatives, pricing structure, and customer care.

What is Infiniario?

Infiniario (formerly CleverTap CDP) is a Customer Data Platform (CDP). It s designed to help businesses collect, unify, analyze, and activate customer data to improve marketing efforts and customer experiences. Here s a breakdown of what it generally offers:

• Data Collection & Unification: Gathers data from various sources (website, mobile apps, CRM, email marketing platforms, etc.) and unifies it into a single customer profile.
• Customer Segmentation: Enables you to create detailed customer segments based on behavior, demographics, and other attributes.
• Personalization: Allows for personalized messaging and experiences based on customer segments and individual behavior.
• Marketing Automation: Automates marketing campaigns and workflows based on triggers and customer actions.
• Analytics & Reporting: Provides insights into customer behavior, campaign performance, and overall marketing effectiveness.
• Cross-Channel Communication: Facilitates communication with customers across multiple channels (email, SMS, push notifications, in-app messages, etc.).

Key Benefits that Infiniario and similar CDPs typically offer:

• Improved customer understanding
• More effective marketing campaigns
• Enhanced customer experiences
• Increased customer engagement and retention
• Better ROI on marketing spend

Revenue:

• Difficult to pinpoint: Infiniario is now part of CleverTap, and its revenue is bundled within CleverTap s overall financials. CleverTap is a privately held company, so they do not publicly disclose specific revenue figures for Infiniario as a standalone product. You won t find exact revenue numbers publicly available. Industry analysts estimate it to be a significant portion of CleverTap s revenue, given the importance of the CDP in modern marketing.

Alternatives to Infiniario (CleverTap CDP):

Here are some popular alternatives to Infiniario, categorized for clarity:

• Comprehensive CDPs:

  • Segment: A well-established CDP with a focus on data collection, identity resolution, and data governance.
  • Adobe Experience Platform: A powerful and enterprise-grade CDP that s part of the Adobe Experience Cloud. (Can be costly)
  • Salesforce Customer 360: Salesforce s CDP offering, deeply integrated with their other products (Sales Cloud, Marketing Cloud, etc.).
  • Tealium: A real-time CDP with a focus on data governance and privacy.
  • Lytics: A CDP emphasizing AI-powered personalization.
  • Optimove: Focused on relationship marketing and customer retention.

• Marketing Automation Platforms with CDP Features:

  • HubSpot Marketing Hub: A popular all-in-one marketing platform with CDP capabilities, particularly strong for SMBs.
  • Braze: A customer engagement platform with robust messaging and personalization features.

• Open-Source/Self-Hosted Options:

  • RudderStack: An open-source alternative to Segment, providing data collection and routing.
  • Jitsu: Another open-source CDP, focusing on data privacy and control.

When choosing an alternative, consider:

• Your budget: CDP pricing varies significantly.
• Your technical expertise: Some CDPs are easier to implement and manage than others.
• Your data sources: Ensure the CDP can connect to all of your relevant data sources.
• Your use cases: Determine the specific marketing and customer experience challenges you want to solve.
• Integration with existing tools: Make sure the CDP integrates well with your current marketing stack.

Pricing:

• Generally, it is custom-quoted. Infiniario and the CDPs mentioned do not publicly list pricing. They all require that you contact sales for a customized quote.
• Common Pricing Factors:
  • Number of Monthly Tracked Users (MTUs): This is often the primary pricing driver. You pay based on the number of unique users whose data you track each month.
  • Data Volume: Some CDPs charge based on the amount of data ingested, stored, and processed.
  • Features & Functionality: The specific features you need (e.g., advanced segmentation, AI-powered personalization) can affect the price.
  • Support & Service Level Agreements (SLAs): Higher levels of support and uptime guarantees typically cost more.
• Expected Pricing Tiers:
  • Entry-Level/Startup: Limited features, suitable for small businesses with basic needs.
  • Mid-Market: A balance of features and affordability for growing businesses.
  • Enterprise: Comprehensive features, advanced capabilities, and dedicated support for large organizations.

To get accurate pricing, you must contact the sales teams of the CDPs you are considering. Be prepared to discuss your specific requirements and data volumes.

Customer Care Details (for CleverTap and Infiniario):

• Support Channels:
  • Email Support: Usually available 24/7.
  • Help Center/Knowledge Base: A self-service resource with articles, tutorials, and FAQs.
  • In-App Support: Often available directly within the platform.
  • Phone Support: May be available, depending on your pricing tier.
  • Dedicated Account Manager: Enterprise customers often receive a dedicated account manager for personalized support.
• Response Times: Response times vary depending on the support channel and your pricing tier. Enterprise customers typically receive faster response times.
• Training & Onboarding: CleverTap and Infiniario offer training resources and onboarding assistance to help you get started with the platform.
• Community Forums: Some CDPs have community forums where users can ask questions, share knowledge, and connect with other users.

To get detailed information on customer care and support, visit the CleverTap website (since they now own Infiniario) or contact their sales team.