Websites using Idxbroker

Okay, let s break down IDX Broker, a popular IDX (Internet Data Exchange) solution for real estate professionals.

What is IDX Broker?

IDX Broker is a software platform that allows real estate agents, brokers, and developers to integrate real estate listing data directly into their own websites. Instead of linking out to Zillow, Realtor.com, or MLS portals, you can display and manage listings on your own branded website. This is crucial for lead generation and maintaining control of your brand experience.

Key Features:

• MLS Integration: Pulls listing data from various MLS (Multiple Listing Service) feeds across the US and Canada. Handles RETS, RESO Web API (formerly known as RETS XML2), and other data formats.
• Customizable Display: You have control over how listings are displayed on your website. You can customize the look and feel to match your brand. Options for map displays, grid views, gallery views, and more.
• Lead Capture Tools: Features like forced registration (requiring visitors to register before viewing detailed property information), saved searches, property alerts, and contact forms to capture leads.
• SEO-Friendly: Designed to be search engine friendly. IDX Broker generates unique pages for each property, which can improve your website s ranking in search results. Allows for custom meta descriptions and other SEO elements.
• CRM Integration: Integrates with popular CRM (Customer Relationship Management) systems like Salesforce, Follow Up Boss, and others. This allows you to automatically add leads captured through IDX Broker to your CRM.
• Mobile-Responsive: The platform is designed to be mobile-friendly, ensuring a good user experience on all devices.
• Analytics and Reporting: Provides data on website traffic, lead generation, and other key metrics.
• API Access: Offers a robust API for developers to create custom integrations and functionalities.

Revenue (Estimated):

IDX Broker is a privately held company, so exact revenue figures aren t publicly available. However, based on market share, pricing, and the number of real estate professionals using the platform, estimations are that IDX Broker generates revenue in the tens of millions of dollars annually. Keep in mind this is an estimate.

Pricing:

IDX Broker offers tiered pricing plans based on the number of MLS connections and features needed. They typically have a setup fee and a monthly subscription fee.

As of late 2024, the general pricing structure is as follows (but always check their website for the most up-to-date information):

• Lite Plan: (Entry-level) - Designed for single agents with limited features. Expect to pay somewhere in the $50-$70 per month range.
• Platinum Plan: (Most Popular) - Offers more features and MLS connections, suitable for larger teams or brokerages. Expect to pay somewhere in the $90-$130 per month range.
• Developer Plan: (For advanced users/agencies) - Provides full API access and customization options. Pricing is typically custom and higher.

Important Pricing Considerations:

• MLS Fees: In addition to the IDX Broker subscription, you ll also need to pay fees to your local MLS for data access. These fees vary widely depending on the MLS. IDX Broker may or may not include assistance in obtaining the necessary approvals.
• Setup Fees: There s usually a one-time setup fee.
• Add-ons: Additional features or services may come with extra costs.

Alternatives to IDX Broker:

Here are some popular IDX solutions and their key differences:

• Real Geeks: (Focus: Lead Generation) Real Geeks is a full-stack real estate platform that includes IDX, CRM, and marketing automation tools. It emphasizes lead generation and conversion. Generally considered more expensive than IDX Broker, but offers a more comprehensive solution.
• Placester: (Focus: Website Building + IDX) Placester is a website builder specifically designed for real estate professionals. It integrates IDX functionality with its website platform, making it a good option for those who need a complete website solution. Considered user-friendly.
• iHomefinder: (Focus: Affordability & Simplicity) iHomefinder is often seen as a more affordable alternative with a simpler interface. It s a good choice for agents on a budget who don t need advanced customization.
• Showcase IDX: (Focus: Consumer Experience) Showcase IDX emphasizes a user-friendly and visually appealing search experience for website visitors. It s known for its interactive map search and property search features.
• Sierra Interactive: (Focus: Marketing Automation) Sierra Interactive is another all-in-one platform offering IDX, CRM, and marketing automation tools. It s geared towards larger teams and brokerages that need robust marketing capabilities.
• Diverse Solutions (dsIDXpress): (Focus: WordPress) This is primarily a WordPress plugin. If you are building your website in WordPress, dsIDXpress is a great way to integrate IDX directly into your site.

Key Differences to Consider When Choosing an Alternative:

• Pricing: Compare the total cost, including setup fees, monthly fees, and MLS fees.
• Features: Determine which features are most important to you (e.g., lead generation tools, CRM integration, customization options).
• Ease of Use: Consider your technical skills and choose a platform that you find easy to use.
• Customer Support: Read reviews about the quality of customer support offered by each provider.
• Integration: Ensure that the platform integrates with your existing tools and systems.

Customer Care Details:

• Support Channels: IDX Broker typically provides support through:
  • Email: A standard method for submitting support requests.
  • Phone: Offering phone support for more immediate assistance.
  • Knowledge Base/Help Center: A comprehensive online resource with articles, tutorials, and FAQs.
  • Live Chat: Some plans may offer live chat support.
• Support Hours: Check their website for specific support hours.
• Reputation: Search online for reviews of IDX Broker s customer support. Look for feedback on response times, helpfulness, and overall satisfaction. Pay attention to both positive and negative reviews to get a balanced perspective. Consider checking the Better Business Bureau (BBB) website.

Tips for Evaluating Customer Care:

• Test the Support: Before committing to a long-term contract, try contacting their support team with a question to assess their responsiveness and helpfulness.
• Read Reviews Carefully: Pay attention to recurring themes in customer reviews.
• Ask About Training: Inquire about training resources or onboarding assistance to help you get started with the platform.

In Summary:

IDX Broker is a solid IDX solution that provides a good balance of features, customization options, and pricing. However, it s crucial to carefully compare it to alternatives and consider your specific needs and budget before making a decision. Don t forget to factor in MLS fees and the importance of customer support when making your choice.