Websites using Higherlogic

Okay, let s break down Higher Logic, covering its overview, revenue estimates, alternatives, pricing information (as best as publicly available), and customer care details.

Overview of Higher Logic

• What They Do: Higher Logic is a cloud-based software company specializing in community engagement platforms and marketing automation solutions. They help organizations build and manage online communities, engage members, and automate marketing tasks. Their platform aims to improve member engagement, drive revenue, and enhance the overall customer experience.

• Key Products/Features:

  • Higher Logic Vanilla (Community Platform): A branded online community platform designed to foster connection, knowledge sharing, and collaboration among customers, members, and employees. Key features include forums, discussions, event calendars, resource libraries, member directories, gamification, and integration capabilities.

  • Higher Logic Informz (Marketing Automation): A marketing automation platform tailored for associations and membership organizations. It helps automate email marketing, personalize communications, segment audiences, track engagement, and drive conversions. It integrates with various AMS (Association Management Systems) and CRM (Customer Relationship Management) platforms.

• Target Audience: Higher Logic primarily serves membership-based organizations such as:

  • Associations
  • Nonprofits
  • Professional societies
  • User groups
  • Customer communities for businesses

• Value Proposition: Higher Logic positions itself as a partner that helps organizations:

  • Increase member engagement and retention
  • Drive revenue through community participation and marketing automation
  • Improve customer satisfaction and loyalty
  • Enhance brand reputation and thought leadership
  • Collect valuable insights from community interactions

Revenue Estimates

• Higher Logic is a privately held company, so exact revenue figures are not publicly available.
• Estimates based on market reports, company size, and industry comparisons suggest annual revenue is likely in the range of $50 million to $150 million+. These figures are approximate and subject to change. It s always best to refer to official company statements or reliable financial analysis for the most accurate information.

Alternatives to Higher Logic

The market for community platforms and marketing automation is competitive. Here s a look at some alternatives:

• Community Platforms:

  • Discourse: An open-source discussion platform, known for its modern interface and active community.
  • Vanilla Forums (now owned by Higher Logic, so consider it a competing product if looking for a different vendor): A cloud-based forum software with a focus on simplicity and customization.
  • Hivebrite: A community engagement platform designed for brands, associations, and educational institutions.
  • Bettermode: a customer community platform that offers a flexible, no-code solution for brands to manage their customer experiences in one place.
  • Circle.so: A platform for building online communities with features like courses, memberships, and events.
  • Tribe.so: A cloud based platform that focuses on building a branded customer community.
  • Salesforce Experience Cloud (formerly Community Cloud): Part of the Salesforce ecosystem, offering a robust and integrated solution for customer and partner communities (best if already heavily invested in Salesforce).
  • Microsoft Viva Engage (formerly Yammer): Focused on internal company communities and employee engagement, often used in conjunction with Microsoft 365.
  • Mobilize: Community platform for associations, nonprofits, and other mission-driven organizations.

• Marketing Automation Platforms (broader than just for associations, but can be used):

  • HubSpot Marketing Hub: A comprehensive marketing automation platform suitable for a wide range of businesses.
  • Marketo (Adobe Marketo Engage): A powerful platform for enterprise-level marketing automation.
  • Pardot (Salesforce Pardot): B2B marketing automation platform integrated with Salesforce.
  • ActiveCampaign: Marketing automation for email marketing, CRM, and sales automation
  • Mailchimp: A popular email marketing platform with marketing automation features.
  • Constant Contact: Focuses on email marketing but also has event management and some marketing automation features.
  • Keap (formerly Infusionsoft): CRM and marketing automation for small businesses.

• All-in-One AMS (Association Management Systems) with Community/Engagement Features:

  • NetForum: A popular AMS solution with built-in community features.
  • iMIS: Another leading AMS with community and engagement capabilities.
  • YourMembership: A cloud-based AMS designed for smaller associations.
  • Fonteva: An AMS built on the Salesforce platform.

Factors to Consider When Choosing an Alternative:

• Specific Requirements: What are your must-have features (e.g., integration with your AMS, event management, robust analytics)?
• Budget: How much can you afford to spend? (Pricing models vary significantly).
• Technical Expertise: Do you need a platform that s easy to use or one that offers advanced customization options?
• Scalability: Will the platform grow with your organization?
• Integration: Does it integrate with your existing systems (CRM, AMS, etc.)?
• Customer Support: What kind of support is offered (e.g., phone, email, online documentation)?

Pricing

• Higher Logic s pricing is typically custom-quoted based on the specific needs of the organization. Factors that influence pricing include:
  • Number of users/members
  • Features required
  • Level of support
  • Contract length
• Generally, expect a subscription-based pricing model with monthly or annual fees.
• Requesting a demo and a custom quote is the best way to get accurate pricing information.

Customer Care Details

• Higher Logic provides customer support through various channels:

  • Online Knowledge Base/Help Center: A comprehensive collection of articles, tutorials, and FAQs to help users troubleshoot issues and learn how to use the platform.

  • Support Tickets: Users can submit support requests online through a ticketing system.

  • Email Support: Direct email support is typically available.

  • Phone Support: Phone support may be offered, depending on the service plan.

  • Community Forums: Higher Logic often has its own community forums where users can ask questions and get help from other users and Higher Logic staff.

  • Dedicated Customer Success Manager: For larger clients, Higher Logic may assign a dedicated customer success manager to provide personalized support and guidance.

• Reputation: Customer reviews of Higher Logic s customer support are mixed. Some customers praise their responsiveness and helpfulness, while others have reported issues with slow response times or difficulty resolving complex problems. It s a good idea to check recent reviews on sites like G2, Capterra, and TrustRadius to get a current perspective.

How to Evaluate Customer Care When Considering Higher Logic

• Ask about SLAs (Service Level Agreements): What are the guaranteed response times for support requests?
• Inquire about the support team s expertise: Are they knowledgeable about associations and membership organizations?
• Request references: Talk to existing Higher Logic customers to get their feedback on the quality of customer support.
• Test the support channels: Try submitting a support request during the sales process to see how responsive and helpful the team is.

In conclusion, Higher Logic is a leading provider of community engagement and marketing automation solutions for membership-based organizations. While its pricing is not publicly available, its platform offers a range of features designed to enhance member engagement, drive revenue, and improve the overall customer experience. When evaluating Higher Logic, it s important to carefully consider your specific requirements, budget, and desired level of customer support, and to compare it with other alternatives in the market.