Websites using G2

Okay, let s break down G2, covering its overview, revenue, alternatives, pricing, and customer care details.

G2 Overview

• What is G2? G2 (formerly known as G2 Crowd) is a peer-to-peer review platform for business software and services. It s a website where users can share their experiences and write reviews about various products. This platform helps potential buyers make informed decisions based on authentic user feedback.
• Key Features:
  • User Reviews: The core function of G2 is to host reviews written by real users of software and services. These reviews are often detailed and cover a range of aspects, like ease of use, features, customer support, and value for money.
  • Grid Reports: G2 s signature feature is its Grid reports, which visually compare products in a specific category based on user satisfaction and market presence. The positioning of products on the Grid helps buyers quickly identify leading solutions and compare alternatives.
  • Categories: G2 categorizes software and services into various industry verticals and product types, making it easy to find relevant reviews.
  • Buyer Intent Data: G2 collects data on buyer intent, which is valuable for vendors looking to understand what software solutions businesses are researching.
  • Vendor Profiles: Vendors can create profiles on G2 to showcase their products, respond to reviews, and engage with potential customers.
• Target Audience:
  • Buyers: Businesses and individuals looking for software or services.
  • Vendors: Software and service companies looking to gain visibility, generate leads, and collect customer feedback.
• Reputation: G2 has built a reputation as a reliable source of information for business software buyers. Its reviews are considered to be more authentic than vendor-provided testimonials.

Revenue

• G2 s Revenue Model: G2 operates on a freemium model. Here s a breakdown of their primary revenue streams:
  • Premium Vendor Profiles: Software and service companies pay G2 for enhanced vendor profiles that allow them to provide more information, engage with potential customers, and highlight positive reviews.
  • G2 Sales Solutions: These products are designed to help vendors leverage G2 s data and platform to generate leads, influence buyers, and understand market trends. These may include access to buyer intent data, analytics tools, and integrations.
  • Data & Insights: G2 also offers data and insights for software companies based on trends and review data.
  • Advertising: While not as prevalent, G2 may generate some revenue through targeted advertising.
• Private Company: G2 is a private company, so its exact revenue figures are not publicly available. However, it has seen significant growth over the years, indicating a robust and expanding business.

Alternatives to G2

While G2 is a leading platform, there are alternatives you might consider, depending on your needs:

• Capterra: Another popular software review platform. It often features a broader range of software, including smaller companies and niche products.
• TrustRadius: Similar to G2, TrustRadius focuses on in-depth user reviews and comparisons, often requiring reviewers to go through a more stringent verification process.
• Software Advice: A part of Gartner Digital Markets, Software Advice offers expert consultations in addition to user reviews.
• Gartner Peer Insights: Part of the well-known technology research firm, Gartner. It provides verified reviews from enterprise users.
• SourceForge: A platform known for its open-source software listings, but also includes reviews of other business software.
• Better Business Bureau: For general business services, the BBB provides business ratings and customer reviews, particularly helpful when dealing with local or service-based companies.
• Product Hunt: Primarily for discovering new tech products, Product Hunt also allows for some user feedback.
• Trustpilot Another popular platform for reviews, for all types of services and businesses

Pricing

• Free for Buyers: G2 is free for buyers to use. You can search for products, read reviews, and access their Grid reports without charge.
• Vendor Pricing: Pricing for vendors varies depending on the level of access and features desired. Here are the main categories:
  • Free Profile: Vendors can claim a free profile, but its features are limited.
  • Basic Paid Profile: This typically allows vendors to add more detailed product information and engage in limited marketing activities.
  • Premium Vendor Profile: Includes more extensive profile customization, lead generation tools, buyer intent data, and analytics.
  • Enterprise Solutions: Customized solutions designed for larger vendors seeking advanced data and integration capabilities.
• Pricing Details: G2 s pricing is often based on several factors, including:
  • Number of Products Listed:
  • Number of Users:
  • Features Required
  • Contract Terms

Customer Care

• For Buyers:
  • Support Documentation: G2 has a help center where you can find answers to common questions about using the platform.
  • Email Support: If you have more specific questions or need further assistance, they typically provide email support.
  • No Phone Support: Typically, G2 does not offer dedicated phone support for regular users.
• For Vendors:
  • Account Managers: Vendors who pay for premium or enterprise solutions are generally assigned an account manager to assist them.
  • Dedicated Support Team: Vendor customers may have dedicated support contacts to help them with using the platform s various tools.
  • Knowledge Base: Vendors can often find resources for managing their profiles.
• Response Times: For general inquiries, G2 s email support response times are typically within one to two business days. However, priority support is usually faster for premium accounts.

Key Takeaways

• G2 is a powerful platform for both buyers and vendors.
• Buyers can access reliable, peer-based information for making informed purchasing decisions.
• Vendors can use G2 to generate leads, gain visibility, and gather customer feedback.
• While G2 is not free for vendors, it can be a valuable investment if you are trying to grow your software business.

If you have specific questions about G2 or a specific use case, feel free to ask.