Websites using Fiksu

Okay, let s break down Fiksu, covering its overview, revenue (or what we know about it), alternatives, pricing, and customer care. Keep in mind that Fiksu was acquired, so its situation is a bit unique.

Overview of Fiksu (Now Part of Affle)

• What it Was: Fiksu was a mobile app marketing platform that helped developers and marketers acquire, engage, and retain users. They focused on programmatic media buying, app store optimization (ASO), and mobile retargeting. They provided tools and services to manage mobile advertising campaigns and analyze their performance.

• Key Features (Pre-Acquisition):

  • Programmatic Media Buying: Automated bidding on ad inventory across various mobile ad exchanges.
  • App Store Optimization (ASO): Services and tools to improve an app s ranking in app store search results.
  • Retargeting: Re-engaging existing users of an app with targeted ads.
  • Analytics: Tracking and reporting on campaign performance, user behavior, and ROI.
  • Data-Driven Insights: Using data to optimize campaigns and improve user acquisition strategies.

• Acquisition: Fiksu was acquired by Affle, a global technology company, in 2018. Since then, Fiksu s technologies and expertise have been integrated into Affle s offerings. The Fiksu brand, as a standalone entity, is essentially no longer in operation.

Revenue (Estimated & Historical Context)

• Pre-Acquisition (Information is limited, but based on industry reports and news articles): As a private company, Fiksu didn t publicly disclose its revenue. However, industry estimates before the acquisition placed them as a significant player in the mobile marketing space.

• Post-Acquisition: Since the acquisition, Fiksu s revenue is incorporated into Affle s overall financial results. Affle is a publicly traded company, and you can find their financial reports on their investor relations website. Affle s revenue information would include the revenue generated with the Fiksu integration.

Alternatives to Fiksu (Post-Acquisition)

Since Fiksu is no longer operating as a standalone platform, here are some alternative mobile marketing platforms and services you might consider. These can be broken down by capability:

• Mobile Marketing Platforms (Full-Suite):

  • AppsFlyer: Comprehensive mobile attribution and marketing analytics.
  • Adjust: Another leading mobile measurement platform.
  • Branch: Deep linking and attribution platform.
  • Airship (formerly Urban Airship): Mobile engagement platform (push notifications, in-app messaging, etc.).
  • Braze: Customer engagement platform for mobile and web.
  • CleverTap: Mobile marketing platform with behavioral analytics.

• Programmatic Advertising Platforms (Focus on Ad Buying):

  • Liftoff: Specializes in mobile app retargeting and user acquisition.
  • Remerge: Focuses on app retargeting.
  • Moloco: Machine learning powered programmatic advertising.
  • Bidease: A programmatic platform with a focus on app growth.

• App Store Optimization (ASO) Tools and Services:

  • App Radar: ASO tool for keyword research and competitor analysis.
  • Sensor Tower: App store intelligence and ASO platform.
  • ASOdesk: ASO tool for keyword tracking and app store optimization.
  • Mobile Action: Another ASO platform offering various tools.

Pricing

• Pre-Acquisition: Fiksu s pricing was likely based on a combination of factors, including:

  • Media Spend: A percentage of the advertising budget managed.
  • Fixed Fees: For ASO services or platform access.
  • Performance-Based Pricing: (e.g., cost-per-install, cost-per-action).

• Alternatives: Pricing for the alternatives listed above varies widely. Some offer tiered subscriptions based on features and usage, while others have custom pricing based on your specific needs. You ll need to contact each vendor for a quote. Many offer free trials or demos.

Customer Care (What We Know and How to Find Support Now)

• Pre-Acquisition: Fiksu likely had a customer support team to assist clients with campaign setup, optimization, and troubleshooting.

• Post-Acquisition: Since Fiksu s technology is now integrated into Affle, customer support for those specific features would likely be handled by Affle s support channels.

• For Affle Support: To get support regarding any technologies that were originally Fiksu s, you should contact Affle directly through their website. Look for a Contact Us or Support section on the Affle website.

  • Look for contact information on the Affle website (https://affle.com/).

Key Takeaways

• Fiksu, as a standalone company, no longer exists. Its technology and expertise are now part of Affle.
• If you were a Fiksu customer, you d need to contact Affle for support related to their integrated offerings.
• Many alternatives exist in the mobile marketing landscape, depending on your specific needs (full-suite platform, programmatic advertising, ASO, etc.).
• Pricing varies significantly across these alternatives, so it s essential to get quotes from multiple vendors.

I hope this gives you a comprehensive overview of Fiksu and its current status!