Websites using Eulerian

Okay, let s break down Eulerian based on your requested points: Overview, Revenue, Alternatives, Pricing, and Customer Care.

Eulerian Overview

Eulerian is a marketing analytics and data platform focused on helping businesses understand and optimize their customer journeys. They offer tools and services to collect, analyze, and activate customer data across various touchpoints. Here s a more detailed look:

• Key Focus: Understanding customer behavior and optimizing marketing performance through data-driven insights.
• Core Capabilities:
  • Data Collection: Tracks customer interactions across websites, apps, CRM, and other sources.
  • Data Analysis: Provides advanced analytics, segmentation, and reporting tools.
  • Data Activation: Enables businesses to use insights to personalize campaigns and improve customer experiences.
  • Attribution Modeling: Helps understand which marketing channels are driving conversions.
  • Predictive Analytics: Utilizes machine learning to forecast customer behavior and optimize strategies.
• Target Audience: Primarily caters to mid-sized and large enterprises with significant marketing budgets and complex customer journeys, particularly in industries like retail, e-commerce, travel, and finance.
• Platform Structure: Eulerian operates as a software-as-a-service (SaaS) platform.
• Key Differentiators:
  • Focus on complex customer journeys: They are often used by companies with multi-touchpoint customer journeys.
  • Advanced attribution modeling: They provide granular insights into the impact of different marketing channels.
  • Emphasis on data privacy: They adhere to privacy regulations like GDPR.

Revenue

• Private Company: Eulerian is a privately held company, so exact revenue figures are not publicly available.
• Growth Focus: They are known to be growing, particularly in the European market.
• Revenue Model: Their revenue is primarily based on subscription fees for their platform, often tiered based on data volume, features, and usage.

Alternatives

Eulerian is one player in a competitive space. Here are some alternatives to consider, categorized by their core strengths:

• Large Marketing Cloud Players:
  • Adobe Analytics: Part of Adobe Experience Cloud, comprehensive analytics platform for enterprise clients.
  • Google Analytics 360: The enterprise version of Google Analytics, offering advanced features and integrations.
  • Salesforce Marketing Cloud: Suite of marketing automation and analytics tools, often used for CRM integration.
• Data-Focused Alternatives:
  • Snowflake: A cloud-based data warehousing platform often used in conjunction with analytics tools.
  • Amplitude: Focused on product analytics and user behavior within digital applications.
  • Mixpanel: Another strong product analytics tool, often used by startups.
• Attribution-Focused Alternatives:
  • Adjust: Mobile attribution and analytics platform.
  • AppsFlyer: Similar to Adjust, focused on mobile attribution and marketing measurement.
• More Affordable/Simpler Analytics Platforms:
  • Matomo (formerly Piwik): Open-source web analytics, often seen as a Google Analytics alternative.
  • Heap Analytics: Offers retroactive analytics without upfront tagging.

Choosing an alternative depends on specific needs:

• If you need a broad marketing suite: Consider Adobe or Salesforce.
• If you need advanced product analytics: Check out Amplitude or Mixpanel.
• If you need strong mobile attribution: Look at Adjust or AppsFlyer.
• If you need a more affordable or open-source alternative: Try Matomo or Heap.

Pricing

• Enterprise Focus: Eulerian pricing is generally geared towards larger organizations and often isn t publicly available.
• Subscription Model: They primarily use a subscription model based on data volume, features, and usage.
• Tiered Pricing: Likely offers different tiers with varying levels of features and support.
• Negotiable: Pricing is typically negotiated on a per-client basis based on needs and scale.
• Hidden Costs: Depending on the scale of the implementation, other costs may be involved, such as:
  • Implementation and onboarding: Training for the platform and data setup.
  • Professional services: Consulting for advanced analytics and strategy.
  • Data storage/processing: For very large datasets.

You would typically have to request a quote directly from Eulerian for specific pricing.

Customer Care Details

• Account Management: Eulerian typically assigns dedicated account managers to clients, particularly larger enterprises, providing ongoing support and guidance.
• Technical Support: They offer various channels for technical support, such as email, phone, and a support portal with documentation.
• Training and Onboarding: They provide training and onboarding programs to help clients use the platform effectively.
• Professional Services: They also offer professional services for custom analytics, strategy, and implementation.
• Community Forums/Resources: May offer customer communities or learning portals. However, their online resources may not be as vast as those of larger players.
• Customer Reviews: Reviews for Eulerian tend to be somewhat limited, reflecting their focus on enterprise clients.

Key Takeaways about Eulerian Customer Care

• Enterprise Focus: Their support is tailored for larger organizations, including higher-touch support.
• Varying Responsiveness: Support can vary based on the tier of service and specific needs.
• Emphasis on Partnerships: They often work closely with their clients to understand their needs and ensure success.

In summary:

Eulerian is a powerful marketing analytics platform with a focus on complex customer journeys and sophisticated attribution modeling. They are well-suited for larger companies that need a robust and data-driven solution. However, they come at a cost, and pricing and support details are generally available through direct contact. It s essential to consider your specific needs and compare Eulerian with alternatives before making a decision.

If you have more specific questions about Eulerian or another alternative, please ask!