Websites using Emerse

Okay, let s break down Emerse, covering its overview, revenue, alternatives, pricing, and customer care.

Emerse Overview

Emerse is a Programmatic Advertising Platform focusing on Connected TV (CTV) and Video advertising. They help advertisers reach their target audiences across a range of streaming platforms, apps, and devices. Here s a more detailed breakdown:

• Focus: CTV and Video Advertising, primarily. They also offer capabilities for other digital ad formats, such as display.
• Technology: They use real-time bidding (RTB) and programmatic buying to automate the process of ad placement. This involves algorithms and data analysis to ensure ads are served to relevant viewers.
• Target Audience: Primarily aimed at marketing and advertising agencies, brands and advertisers looking to reach specific audiences through advanced targeting capabilities on Connected TV and Video environments.
• Core Value Proposition:
  • Reach: Access to a large inventory of CTV and video ad placements.
  • Targeting: Utilize data-driven insights to pinpoint ideal audiences based on demographics, interests, location, and viewing habits.
  • Automation: Automates the buying process, saving time and effort.
  • Performance Tracking: Provides insights and metrics to measure campaign performance and optimize results.
  • Transparency: Aims to provide a clear picture of where and how advertising spend is used.
• Key Features:
  • CTV & Video ad inventory across various devices and platforms
  • Targeting options based on demographics, interests, behaviors, and geographic locations.
  • Advanced data analysis and reporting capabilities
  • Integration with data management platforms (DMPs) and customer relationship management (CRM) tools.
  • Real-time bidding optimization.
  • Creative management and testing capabilities

Revenue

• Publicly Traded Status: Emerse is not a publicly traded company, it is a privately-owned Swedish company. This means specific revenue figures aren t usually released publicly.
• Estimated Revenue Range: While exact figures are not publicly available, considering their market position and growth in the CTV sector, they likely generate revenue in the tens or hundreds of millions annually.
• Revenue Model: Emerse s revenue comes from the fees charged to advertisers for using their platform to buy ad space. They likely operate on a combination of:
  • Platform Fees: A percentage of the total ad spend managed through the platform.
  • Markup on Inventory: They may have negotiated rates with publishers and earn a markup on each ad sold through their platform.

Alternatives to Emerse

There are many competitors in the programmatic advertising and CTV space, which can be categorized into:

• Dedicated CTV Ad Platforms:
  • The Trade Desk: A major independent DSP, with strong capabilities for CTV.
  • Roku Ad Platform: Integrated directly with the Roku ecosystem.
  • Amazon Advertising: Provides access to Amazon s extensive CTV inventory (Fire TV).
  • Viant (Adelphic): Another prominent DSP with a focus on cross-channel advertising, including CTV.
• Larger Demand Side Platforms (DSPs) with CTV Capabilities:
  • Google Display & Video 360 (DV360): Offers a vast ecosystem for various digital ad formats, including CTV.
  • Xandr (formerly AppNexus): A sophisticated DSP with robust CTV and video capabilities.
  • Adobe Advertising Cloud: Part of the Adobe ecosystem, including DSP and other marketing tools.
• CTV Specific Ad Tech Companies:
  • Innovid: Specializes in creative advertising on CTV.
  • Magnite (formerly Rubicon Project and Telaria): Operates as an SSP (Sell-Side Platform), but also offers DSP capabilities.
• Other Alternatives:
  • Agencies: Many digital ad agencies have their own relationships with publishers and offer managed services for CTV advertising.
  • In-house solutions: Large advertisers might build some capabilities in-house.

Choosing an Alternative: The best alternative depends heavily on specific needs and priorities: * Scale and reach: Major DSPs like Google DV360 and The Trade Desk offer access to a massive network. * Specialization: Platforms like Roku Ads or Amazon Advertising might be optimal for their respective ecosystems. * Cost: Some DSPs might have higher platform fees compared to others, also some platforms are easier to use for smaller budgets. * Technology and Features: Depending on the need for specific targeting, creative options, or reporting. * Customer Support: Some companies might offer more dedicated customer service than others.

Pricing

• No Fixed Pricing: Emerse doesn t have a public price list. Their pricing model is typically based on:
  • Percentage of Media Spend: They often take a percentage of the total advertising spend managed through the platform.
  • Platform Fees: They might charge a flat fee for accessing their platform, in addition to the spending percentage.
  • Custom Agreements: For larger clients, they might negotiate specific deals based on volume and complexity.
• Factors that Influence Pricing:
  • Advertising Spend Volume: Higher spend typically translates to lower percentage fees.
  • Contract Length: Longer contracts might come with discounted rates.
  • Features Used: The more advanced features used, the higher the potential cost.
  • Level of Service: If managed services or additional support are needed, pricing could change.
• General Cost Range: Expect to see costs ranging from a few percent to potentially 10-20% of media spend, though it heavily depends on the factors above.
• Budget Considerations: Programmatic CTV advertising generally requires a sufficient budget to see effective results.

Customer Care Details

• Primary Support Channels:
  • Dedicated Account Managers: Typically, clients are assigned a dedicated account manager to handle onboarding, platform navigation, technical support, and campaign optimization.
  • Email Support: Support is generally offered via email.
  • Online Help Center: They likely have a knowledge base with articles and tutorials for platform users.
  • Training Resources: Offer training for using their platform and tools.
• Support Hours: This would likely vary depending on the client s geographical location and the support agreement.
• Response Times: They should have a clear service level agreement (SLA) with response time parameters. However, information on this is not public.
• Customer Feedback: Finding independent customer reviews can give an insight into their support quality, however, many platforms do not provide public reviews.
• Implementation and Onboarding: They provide support and training for new users of the platform.

In Conclusion

Emerse is a notable player in the CTV and video advertising space, offering a programmatic solution for reaching targeted audiences on connected TVs and streaming platforms. It provides reach, targeting and automated buying. However, specifics about their revenue and pricing are not transparent, and its competitors are significant. Choosing the best CTV advertising platform is highly dependent on an advertisers’ specific needs and budget and the level of support that they desire.

To get the most accurate pricing and customer care details, you d be best served to contact Emerse directly. They should be able to provide tailored pricing and support information based on your specific business and advertising needs.