Websites using Digilant

Okay, let s break down Digilant, covering its overview, revenue (where available), alternatives, pricing model, and customer care details.

Digilant Overview

Digilant is a programmatic media buying company, offering a range of services and technology solutions focused on helping advertisers reach their target audiences across various digital channels. They operate primarily in the programmatic advertising ecosystem, leveraging data and automation to optimize campaign performance.

Here s a summary of their key offerings:

• Programmatic Media Buying: They specialize in buying digital ad space across various platforms (display, video, connected TV, mobile, native, etc.) through real-time bidding (RTB) exchanges and private marketplaces.
• Data-Driven Targeting: Digilant emphasizes the use of data to identify and reach specific audience segments. This includes leveraging first-party, second-party, and third-party data sources.
• Audience Insights & Analytics: They provide tools and analysis to help clients understand audience behavior, measure campaign performance, and identify opportunities for improvement.
• Managed Services: Digilant offers managed services where they handle the day-to-day execution and optimization of programmatic campaigns. They often assign a dedicated team of programmatic specialists.
• Technology Platform: Digilant provides access to a proprietary technology platform that integrates various advertising tools, allowing for efficient campaign management.
• Omnichannel Approach: They aim to provide a unified view of the customer journey across various touchpoints to maximize effectiveness.
• Focus on Transparency: Digilant emphasizes transparency in its media buying practices.

Revenue

Digilant is a privately held company, and they do not publicly disclose their revenue figures. Information on exact revenue is hard to find publicly. However, some estimates may exist via market research and private databases that are not readily available. If you require a more precise figure, it s best to reach out to Digilant directly or consult with an industry analyst or database provider.

Alternatives to Digilant

The programmatic advertising space is competitive, and there are several alternatives to Digilant. Here are a few examples, categorized by their general focus:

• Large Programmatic Ad Platforms (Self-Serve or Managed):

  • Google Marketing Platform (DV360): A comprehensive suite of tools offering media buying, analytics, and data management.
  • Amazon Advertising DSP: Programmatic platform tightly integrated with Amazon s data and ecosystem.
  • The Trade Desk: A leading independent DSP known for its advanced targeting and reporting capabilities.
  • MediaMath: A robust platform focused on advanced media buying.
  • Xandr (formerly AppNexus): Now part of Microsoft, this DSP is known for scale and enterprise-level features.

• Specialized Programmatic Agencies:

  • Cadreon (IPG Mediabrands): A large media agency group with its own programmatic arm.
  • Xaxis (GroupM): Another agency-backed programmatic provider.
  • MiQ: A programmatic partner specializing in data-driven solutions and analytics.

• Other Independent DSPs & Managed Service Providers:

  • Basis Technologies (formerly Centro): Offers a comprehensive platform and managed services.
  • AdRoll: Focused on retargeting and cross-channel advertising.
  • Adobe Advertising Cloud: Integrated with the broader Adobe marketing suite.

Factors to Consider When Choosing an Alternative:

• Your Specific Needs: Do you need a managed service or a self-serve platform? Are you targeting specific channels (CTV, mobile, etc.)?
• Budget & Scale: Some platforms are better suited for larger budgets, while others are more flexible for smaller campaigns.
• Data Requirements: Do you need specialized data targeting capabilities?
• Tech Stack & Integrations: Does the platform need to integrate with your existing CRM, analytics, etc.?
• Transparency: How transparent is their pricing, reporting, and media-buying process?
• Customer Support: How responsive and helpful is their support team?

Pricing Model

Programmatic advertising platforms, including Digilant, typically employ one of several pricing models:

• CPM (Cost per Mille): You pay a set rate for every 1,000 impressions served.
• CPC (Cost per Click): You pay only when users click on your ads.
• CPA (Cost per Acquisition): You pay only when users complete a specific action (e.g., making a purchase or filling out a form).
• CPV (Cost per View): Common with video advertising, you pay when users view the video.
• Percentage of Media Spend: This is a common model for managed services. A percentage is charged on top of media spend.
• Platform Fee (SaaS Model): A subscription fee is charged for access to a platform with various usage tiers.
• Hybrid Model: Combining elements from various pricing types mentioned above.

Note: Digilant s specific pricing structure will vary depending on the services needed, the campaign complexity, and the scale of media spend. It s best to engage directly with their sales team for a custom quote.

Customer Care Details

Customer care with Digilant typically involves:

• Dedicated Account Teams: For managed services, Digilant usually assigns dedicated teams to each client.
• Training & Onboarding: If using a self-service or partially managed model, they may provide training on using their technology platform.
• Technical Support: They offer technical assistance for troubleshooting platform-related issues.
• Campaign Performance Reports: Digilant typically provides reports on campaign performance, allowing you to track key metrics and understand outcomes.
• Regular Communication & Consultations: They aim to have ongoing conversations with clients about campaign progress and future planning.
• Access to Customer Support Resources: They might offer access to a knowledge base or support portal.

To Contact Digilant Customer Support:

• Visit their website and look for contact information (e.g., contact forms, email addresses, or phone numbers).
• If you are an existing client, reach out to your assigned account team or support contact.

In Conclusion:

Digilant is a programmatic media buying company that offers data-driven solutions. They can be a valuable option for advertisers looking for a managed service that leverages sophisticated targeting and campaign optimization capabilities. When selecting from the many options, it s important to compare different alternatives, pricing, and customer support offerings to find the best fit for your business needs. Reaching out to Digilant for a demo or a discussion about their services is essential to determine whether they are the right partner for your specific advertising goals.