Websites using Deepintent

Okay, let s break down DeepIntent, covering its overview, revenue (as much as we can discern publicly), alternatives, pricing information, and customer care details.

DeepIntent Overview

DeepIntent is a healthcare-focused programmatic advertising technology company. They specialize in reaching healthcare professionals (HCPs) and patients through targeted digital advertising campaigns. Here s a more detailed look:

• Focus: DeepIntent s core mission is to improve health outcomes by connecting pharmaceutical brands and healthcare organizations with the right audiences through data-driven advertising.
• Technology: They offer a proprietary platform that combines healthcare-specific data, machine learning, and real-time bidding (RTB) capabilities. This allows for highly precise targeting and optimization of ad campaigns.
• Data Sources: DeepIntent leverages a range of data sources including:
  • Prescription Data: To target HCPs based on their prescribing patterns and specialties.
  • Clinical Data: To identify patient populations based on disease states and treatments.
  • Behavioral Data: To understand online behaviors and interests related to health.
  • Contextual Data: To place ads on relevant healthcare websites and publications.
• Targeting Capabilities: They offer various targeting options including:
  • HCP Targeting: Reach physicians, nurses, pharmacists, and other healthcare professionals.
  • Patient Targeting: Target specific patient groups based on demographics, conditions, and behaviors.
  • Contextual Targeting: Place ads on sites and content relevant to the target audience.
• Measurement & Analytics: DeepIntent provides robust reporting and analytics tools to track campaign performance, measure ROI, and gain insights into audience behavior.
• Compliance: They prioritize privacy and adhere to healthcare regulations such as HIPAA.

Revenue

• Private Company: DeepIntent is a privately held company, so its exact revenue figures are not publicly disclosed.
• Growth: However, based on industry reports and funding rounds, it appears to be a rapidly growing company. The company has been backed by venture capital firms.
• Estimated Range: Given their market position and size, industry estimates suggest they generate revenues in the tens of millions, potentially even hundreds of millions, of dollars annually. Keep in mind this is an estimate.

Alternatives

DeepIntent operates in a niche but competitive market. Here are some key alternatives:

• MedData Group: Offers a similar range of healthcare-specific data and programmatic advertising solutions, focusing on both HCP and patient engagement.
• PulsePoint: A health technology company with a focus on programmatic, data-driven healthcare advertising, similar to DeepIntent. They provide solutions for both pharma and other health related industries.
• OptimizeRx: Another player in healthcare advertising that focuses on solutions at the point-of-care.
• WebMD (and its Medscape Professional Network): While they also offer more standard advertising options, they offer targeted reach to HCPs within their ecosystem.
• Google Healthcare Ads: While not exclusively focused on healthcare, Google s search and display ads offer targeting options for reaching healthcare professionals and patients.
• Facebook & Instagram Ads: Similar to Google, they also offer a massive audience and a range of targeting options including health interests and demographics.
• Traditional Healthcare Publishers (e.g., medical journals, healthcare websites): These outlets still offer direct advertising opportunities.
• Other Programmatic Platforms: General programmatic platforms, like The Trade Desk, offer options, but they lack the specialized healthcare focus of DeepIntent or similar firms.

Pricing

• No Public Pricing: DeepIntent does not publicly list its pricing. This is common with enterprise-level SaaS products, especially those with sophisticated data and targeting capabilities.
• Custom Pricing: Pricing is typically custom-quoted based on several factors:
  • Data Usage: The amount and types of data required for targeting.
  • Campaign Scale: The size and scope of the ad campaign.
  • Targeting Specificity: The granularity of the targeting requirements.
  • Duration of Campaigns: The length of time for ad campaigns.
  • Platform Access: The level of access to the platform and tools.
• Budget Ranges: Smaller campaigns can start in the tens of thousands of dollars, while large campaigns could reach into the hundreds of thousands or even millions.
• Consultation & Proposal: To obtain accurate pricing, you would need to contact DeepIntent directly and discuss your specific needs. They would likely provide a custom proposal.

Customer Care Details

• Account Management: DeepIntent typically provides dedicated account managers to assist clients with campaign setup, optimization, and reporting.
• Technical Support: Their technology team likely offers support for platform usage and troubleshooting.
• Onboarding & Training: New clients are usually onboarded with training and documentation on how to use the platform.
• Industry Expertise: As a specialized company, their customer service often includes access to industry experts who understand healthcare marketing and regulations.
• Case Studies & Resources: DeepIntent often publishes case studies and other resources to help clients understand best practices and the platform s capabilities.
• Contact Methods: Typical contact methods would include email, phone, and dedicated contact within their web platform.
• Specific Details: Specific customer care information will vary based on your contract and specific needs.

Key Takeaways

• DeepIntent is a specialized programmatic advertising platform focused on the healthcare industry.
• They leverage healthcare-specific data to enable targeted campaigns for HCPs and patients.
• They are a privately held, growing company with revenue estimated in the tens, if not hundreds, of millions of dollars annually.
• There are several alternatives, including other specialized healthcare ad platforms and general advertising platforms.
• Pricing is custom-quoted and depends on campaign complexity and scale.
• They generally offer robust customer support including account management, technical support and onboarding.

Recommendation

If you are considering DeepIntent, it s best to:

1. Evaluate your specific needs: What are your goals? What audiences do you need to reach? What data do you need?
2. Research alternatives: Compare other options to see which best fit your goals and budget.
3. Contact DeepIntent directly: Request a demo and custom quote to get accurate pricing and understand their offerings.

This overview provides a solid understanding of DeepIntent. Let me know if you have other questions or if there s anything else you d like to explore!