Websites using Dealeron

Okay, let s break down DealerOn, covering its overview, revenue, alternatives, pricing, and customer care.

DealerOn: Overview

DealerOn is a leading provider of digital marketing solutions specifically tailored for the automotive industry. They focus on helping dealerships attract, engage, and convert online shoppers into customers. Their primary offering is a comprehensive platform that includes:

• Website Design & Development: Creating responsive, visually appealing websites optimized for SEO and conversion.
• SEO (Search Engine Optimization): Improving dealership visibility in search engine results to drive organic traffic.
• PPC (Pay-Per-Click) Advertising: Managing paid advertising campaigns on platforms like Google Ads and social media.
• Social Media Marketing: Developing and executing social media strategies to engage potential customers.
• Inventory Management: Showcasing real-time vehicle inventory on the website.
• Lead Management: Capturing and nurturing leads through various online channels.
• Reputation Management: Monitoring and responding to online reviews to build a positive brand image.
• Analytics & Reporting: Providing data-driven insights to measure performance and optimize marketing strategies.
• Chat & Text Solutions: Enabling dealers to interact with customers in real time.

Key Features & Benefits:

• Industry-Specific Focus: Tailored solutions designed specifically for the automotive industry, understanding its unique needs and challenges.
• Integrated Platform: A centralized platform for managing all aspects of digital marketing.
• Performance-Driven Results: Focus on driving leads and sales for dealerships.
• Mobile-First Approach: Websites are designed to be responsive and optimized for mobile devices.
• Strong Support & Training: Dedicated support teams and training resources for dealerships.

Revenue (Estimates):

• Private Company: DealerOn is a privately held company, so exact revenue figures are not publicly available.
• Estimates Vary: Industry analysts and reports provide estimates, but these can fluctuate. Some estimates place their annual revenue in the range of $100 million to $200+ million USD based on their market position and growth.
• Subscription Model: Revenue is primarily generated through subscription fees from dealerships for using their platform and services.
• Growth: DealerOn has experienced significant growth and is considered a major player in the automotive digital marketing space.

Alternatives to DealerOn:

There are several competitors in the automotive digital marketing space. Here are some of the main alternatives:

• CDK Global: Provides a wide range of dealership solutions, including website, CRM, and DMS (Dealership Management System).
• Dealer Inspire (Cars.com): Offers a similar suite of services, including websites, SEO, and digital advertising.
• Sincro (formerly known as Dealer.com): Provides website platforms, SEO, and advertising solutions.
• Cox Automotive: A large automotive solutions provider with offerings such as DealerTrack, Autotrader, and KBB.
• Dealer eProcess: A full-service digital marketing agency focused on the automotive industry.
• Other smaller regional or niche-specific providers: There are also several smaller players, often specializing in specific areas of digital marketing or geographic regions.
  • PureCars: Focuses on digital advertising and analytics.
  • Wikimotive: Focuses heavily on SEO and content creation.

Pricing:

• Subscription-Based: DealerOn utilizes a subscription-based pricing model, meaning dealerships pay a recurring fee for their services.
• Tiered Packages: They offer different packages based on the features and services required by the dealership.
• Factors Affecting Price: Pricing can vary depending on:
  • The size of the dealership (number of locations, inventory volume)
  • The specific services included (e.g., website design, SEO, PPC, social media)
  • The level of support required
  • Contract length
• Custom Quotes: Dealerships often need to request a custom quote based on their specific needs and requirements.
• Entry-Level: Plans typically start at around a few hundred to a thousand dollars per month for smaller dealerships, while larger dealership groups may have fees in the multiple thousands per month.
• No Public Pricing: DealerOn does not typically make its pricing publicly available, as it s often customized.

Customer Care Details:

• Dedicated Account Managers: Dealerships are usually assigned a dedicated account manager to help with onboarding, strategy, and ongoing support.
• Support Channels:
  • Phone Support: Generally available during business hours for immediate assistance.
  • Email Support: Can be used for less urgent issues.
  • Online Chat: Some functionality for real-time support.
  • Training Resources: Access to online documentation, webinars, and training materials.
• Response Time: Response times can vary depending on the issue, but they generally strive for prompt resolution.
• Onboarding Process: They often provide an onboarding process to help dealerships familiarize themselves with the platform and services.
• Support Quality: Feedback on their customer support quality varies, with some dealerships reporting excellent support, while others have expressed frustration with response times or issue resolution.

Summary:

DealerOn is a significant force in the automotive digital marketing industry, offering a comprehensive platform designed to drive leads and sales for dealerships. While their exact revenue is not public, it is estimated to be in the $100M+ range. They provide robust features and support, but they are not the only option, with alternatives like CDK Global and Dealer Inspire offering similar services. Pricing is typically subscription-based and can vary depending on the dealership s specific needs. Customer care typically involves dedicated account managers and various support channels. It s recommended that dealerships carefully evaluate their needs and compare multiple providers before making a decision.

To get the most up-to-date and specific information, including an accurate pricing quote, you should contact DealerOn directly through their website or sales team.