Websites using Dealerinspire

Okay, let s break down Dealer Inspire, covering its overview, revenue (estimates), alternatives, pricing, and customer care.

Overview of Dealer Inspire

Dealer Inspire is a leading digital marketing and technology company that focuses exclusively on the automotive industry. They provide a comprehensive suite of solutions designed to help dealerships attract, engage, and convert online shoppers into in-store customers. Their core offerings generally include:

• Websites: Customizable, responsive websites optimized for search engines and user experience. They emphasize lead generation and mobile-first design.
• Digital Advertising: Comprehensive digital advertising campaigns, including search engine marketing (SEM), social media advertising, display advertising, and video advertising.
• SEO (Search Engine Optimization): Strategies to improve a dealership s organic search rankings on Google and other search engines.
• Conversational AI: AI-powered chat and messaging tools to engage with website visitors and answer questions.
• Analytics & Reporting: Tools to track website traffic, lead generation, and campaign performance. This helps dealerships understand ROI and optimize their marketing efforts.
• Content Marketing: Blogs, videos, and other content designed to attract and educate potential customers.
• Customer Data Platform (CDP): A unified platform to manage and analyze customer data from various sources.

Key features of Dealer Inspire

• Focus on the Automotive Industry: The most important feature of Dealer Inspire is that they are solely focused on the automotive industry. This means that they have a deep understanding of the automotive customer journey, the dealership business model, and the specific challenges and opportunities that dealerships face.
• Fully Managed Service: Dealer Inspire typically offers fully managed services. This means that they handle all aspects of the digital marketing process, from strategy and planning to execution and reporting.
• Customizable Solutions: Dealer Inspire offers customizable solutions to meet the unique needs of each dealership.
• Integrated Platform: Dealer Inspire s solutions are integrated on a single platform, which makes it easy for dealerships to manage their digital marketing efforts.

Revenue (Estimates)

• Because Dealer Inspire is now part of Cars.com, precise, standalone revenue figures are not publicly available.
• It s difficult to give a reliable independent revenue estimate. However, based on market position and the size of their client base, revenue prior to acquisition would likely have been in the tens of millions of dollars annually.

Alternatives to Dealer Inspire

The automotive digital marketing space is competitive. Here are some notable alternatives:

• Dealer.com (Cox Automotive): One of the largest providers of website platforms, digital advertising, and other solutions for dealerships. A major competitor.
• CDK Global: Offers a broad range of solutions, including website development, digital marketing, and dealer management systems (DMS).
• Sincro (formerly DealerTrack): Another comprehensive provider of website, marketing, and software solutions for dealerships.
• Dentsu (formerly Merkle): A large digital marketing agency that provides a wide range of services to dealerships, including website development, digital advertising, and SEO.
• Gubagoo (acquired by Reynolds and Reynolds): Conversational commerce platform focused on chat and messaging.
• DealerOn: Website and digital marketing provider focused on SEO.
• PureCars: Advertising automation platform.

Factors to consider when choosing an alternative:

• Pricing: Varies widely depending on the services offered.
• Features: Consider the specific features that are important to your dealership.
• Customer support: Read reviews to see what other dealerships have to say about the customer support offered by different providers.
• Integration with other systems: Make sure that the solution you choose integrates with your existing dealer management system (DMS) and other systems.

Pricing

• No Public Pricing: Dealer Inspire, like most providers in this space, does not publish its pricing publicly. Pricing is highly customized based on the dealership s needs, location, size, and the specific services selected.
• Factors Influencing Price:
  • Website Platform: The features and complexity of the website.
  • Digital Advertising Spend: The budget allocated to advertising campaigns directly impacts the cost.
  • SEO Services: The level of SEO work required.
  • Managed Services: The extent to which Dealer Inspire manages the day-to-day marketing activities.
  • Contract Length: Longer-term contracts may sometimes offer better pricing.
• How to Get Pricing: The best way to get accurate pricing is to contact Dealer Inspire directly and request a custom quote. Be prepared to discuss your dealership s goals, current marketing efforts, and budget. Also, get quotes from several competitors to compare.

Customer Care Details

• Support Channels: Dealer Inspire typically offers customer support through multiple channels:
  • Dedicated Account Managers: Dealerships are usually assigned a dedicated account manager who serves as their primary point of contact.
  • Phone Support: Phone support is generally available during business hours.
  • Email Support: Email support is also available.
  • Online Knowledge Base/Help Center: A self-service resource with articles, FAQs, and tutorials.
• Reputation: Customer service quality can vary. It s essential to research recent reviews and testimonials to get an idea of their current customer service performance. Check sites like G2, Capterra, and automotive-specific forums for feedback.
• Specific Support Considerations:
  • Responsiveness: How quickly does Dealer Inspire respond to inquiries and resolve issues?
  • Expertise: Do the support staff have a deep understanding of automotive digital marketing?
  • Proactive Support: Does Dealer Inspire proactively offer suggestions and strategies to improve marketing performance?
• Escalation Procedures: Ask about the escalation procedures for complex issues that require more attention.

Summary

Dealer Inspire is a significant player in the automotive digital marketing space, offering a suite of solutions to help dealerships succeed online. While pricing isn t public, it s essential to get a custom quote and compare it with alternatives. Research their current customer service reputation to ensure they can provide the support your dealership needs. Because they are part of Cars.com, consider whether that integration is advantageous or disadvantageous for your dealership s strategy.