Websites using Coull

Okay, let s break down Coull, focusing on its overview, revenue (as much as publicly available), alternatives, pricing, and customer care.

What is Coull? (Overview)

Coull (pronounced cool ) was a video advertising technology company that aimed to enhance video monetization for publishers and improve the user experience by offering non-interruptive ad formats. They specialized in in-video advertising, meaning ads were embedded within the video content itself, rather than before, during, or after (pre-roll, mid-roll, post-roll).

• Key Focus: Native, contextually relevant, and non-intrusive in-video advertising.
• Core Products (Historically):
  • In-Video Overlay Ads: Ads that appeared as overlays on top of the video content, often triggered by objects or moments within the video.
  • Interactive Ads: Ads that allowed viewers to interact with them directly within the video player.
  • Analytics & Reporting: Detailed data on ad performance, user engagement, and revenue.
• Target Audience: Video publishers, content creators, and advertisers looking for more engaging and less disruptive ad solutions.

Revenue:

Unfortunately, Coull was a privately held company. They were not publicly traded. This means precise revenue figures are not publicly available. Industry estimates and occasional press releases might give a general sense of their scale at certain points in time, but you can t rely on these for current or accurate financial data.

Important Update: Coull Acquisition by Teads

In March 2021, Coull was acquired by Teads, a large global media platform. Therefore, Coull no longer exists as a separate entity. Its technology has likely been integrated into Teads broader advertising solutions. This acquisition is very important because it makes much of the historical information about Coull s pricing and customer care irrelevant, as these are now managed by Teads.

Alternatives (Since Coull is no longer independent, focusing on similar in-video advertising solutions):

Given that Coull s core value proposition was non-intrusive in-video advertising, here are some alternatives to consider if you re looking for similar solutions now (understanding that the exact features and approach will vary):

• Teads: As the acquirer of Coull, Teads is the most obvious alternative. They offer a range of in-read and in-video advertising formats, including native advertising and outstream video. Because they absorbed Coull s technology, their offerings are likely the closest in spirit.
• Unruly (acquired by Tremor International): Unruly specializes in emotionally intelligent video advertising. They focus on formats designed to capture attention and drive brand engagement.
• Innovid: Innovid provides a platform for creating, delivering, and measuring connected TV (CTV) and video advertising. They emphasize interactive and personalized video experiences.
• Brightcove: While primarily a video platform, Brightcove integrates with various advertising solutions, including some that offer in-video ad formats.
• JW Player: JW Player is another popular video platform that supports various advertising integrations, allowing publishers to monetize their video content.
• Vimeo OTT: Vimeo s over-the-top (OTT) platform offers monetization options, including advertising, for video creators.
• Brid.TV: A video platform that focuses on helping publishers monetize content through advertising, including various in-stream and out-stream formats.
• SpringServe (acquired by Magnite): SpringServe is a video ad serving platform used by publishers. Magnite has similar products.

Pricing:

Because Coull is no longer independent and its technology is integrated into Teads, Coull s specific pricing structure is no longer relevant.

• Teads Pricing: Teads pricing is typically based on a CPM (cost per mille/thousand impressions) model. However, it can vary depending on the specific ad format, targeting options, campaign scale, and negotiated terms. You would need to contact Teads directly for a custom quote.
• Alternative Pricing: The alternatives listed above also generally use CPM, CPC (cost per click), or CPA (cost per action) models. Pricing is highly variable and depends on factors like the ad format, targeting, campaign size, and the publisher s audience.

Customer Care (Now Teads Customer Care):

Since Coull is part of Teads, customer care is now handled through Teads support channels.

• Contacting Teads: The best way to get support is to visit the Teads website and look for their Contact Us or Support section. They typically offer options for:
  • Contact Forms: To submit inquiries.
  • Email Support: Direct email addresses for specific issues.
  • Account Managers: If you re a larger client, you ll likely have a dedicated account manager.

Key Takeaways:

• Coull was a video advertising technology company focused on non-intrusive in-video ads.
• Coull was acquired by Teads in 2021.
• Coull no longer exists as a separate company. Its technology is now part of Teads.
• For similar in-video advertising solutions, consider Teads, Unruly, Innovid, and other alternatives.
• Pricing for Teads (and the alternatives) is typically based on CPM and varies depending on factors like ad format and targeting.
• Customer care for former Coull clients is now handled by Teads.

Remember to directly contact Teads or the other alternatives for the most up-to-date information on their offerings, pricing, and support.