Websites using Coremetrics

Okay, let s break down Coremetrics, focusing on its overview, revenue (though likely unavailable directly), alternatives, pricing (challenging to find exact figures), and customer care details.

What is Coremetrics?

Coremetrics was a web analytics platform designed to help businesses understand and optimize their online customer experiences. It provided data and insights on how users interacted with websites and other digital properties, enabling businesses to make data-driven decisions to improve marketing campaigns, website design, and overall customer engagement.

Key Features and Capabilities:

• Web Analytics: Tracking website traffic, page views, bounce rates, session duration, and other key metrics.
• Customer Segmentation: Identifying and grouping customers based on their behavior, demographics, and other characteristics.
• Marketing Optimization: Analyzing the performance of marketing campaigns and identifying areas for improvement.
• Personalization: Delivering personalized content and experiences to individual customers based on their preferences and behavior.
• Real-Time Data: Providing up-to-date information on website activity and customer behavior.
• Reporting and Dashboards: Creating custom reports and dashboards to visualize key metrics and trends.

Current Status: Coremetrics is Now Part of IBM

It s crucial to understand that Coremetrics is no longer a standalone product. It was acquired by IBM in 2010 and integrated into IBM s broader suite of marketing and analytics solutions. The specific Coremetrics platform might not be offered independently anymore. Its functionality is likely absorbed into IBM s Digital Analytics offerings, which could be part of IBM Watson Customer Experience Analytics.

Revenue:

• It s very difficult to find specific revenue figures for Coremetrics independently, especially after the acquisition by IBM. IBM does not typically break down revenue for individual acquired products. Any revenue figures you find online that are older than 2010 should be viewed with extreme skepticism.
• To get an idea of the market landscape, look at the overall web analytics and digital experience platforms market size, which is in the billions of dollars. However, that includes all players, not just the former Coremetrics.

Alternatives to Coremetrics (Considering Modern Needs):

Since Coremetrics isn t available as a standalone product, businesses looking for similar functionality should consider these alternatives:

• Google Analytics: The most widely used web analytics platform, offering a free version and a paid enterprise version (Google Analytics 360). Features include comprehensive website tracking, reporting, and integration with other Google marketing tools.
• Adobe Analytics: A powerful enterprise-level analytics platform that provides advanced segmentation, personalization, and marketing automation capabilities. Part of the Adobe Experience Cloud.
• Mixpanel: Focuses on product analytics, helping businesses understand how users interact with their products and identify areas for improvement. Strong for event tracking.
• Heap Analytics: Automatically captures user interactions without requiring manual event tracking setup. This saves time and ensures comprehensive data collection.
• Amplitude: Another strong product analytics platform offering advanced segmentation, behavioral cohorting, and funnel analysis.
• Matomo (formerly Piwik): An open-source web analytics platform that gives you complete control over your data. A good option for privacy-conscious organizations.
• Snowplow: A powerful, customizable, and open-source data collection platform. It allows you to track a wide variety of user interactions across different platforms.
• IBM Watson Customer Experience Analytics: This is likely where much of the Coremetrics technology now resides. It s an enterprise solution designed to provide deep customer insights.

When choosing an alternative, consider:

• Your budget: Free vs. paid options, and pricing models (e.g., usage-based, flat fee).
• Your technical expertise: Some platforms are easier to set up and use than others.
• Your specific needs: Focus on features like product analytics, marketing attribution, or personalization capabilities.
• Integration with other tools: Ensure compatibility with your existing marketing and CRM systems.

Pricing (for Alternatives):

It s important to get customized pricing based on your business needs from each respective vendor. Here s a general idea:

• Google Analytics: Free version available. Google Analytics 360 (enterprise) has custom pricing, typically starting in the tens of thousands of dollars per year.
• Adobe Analytics: Custom pricing, generally aimed at larger enterprises. Expect costs to be significant.
• Mixpanel: Offers a free plan for limited usage. Paid plans start from a few hundred dollars per month and scale up based on data volume and features.
• Heap Analytics: Offers a free plan. Paid plans start from a few hundred dollars per month and scale up based on data volume and features.
• Amplitude: Offers a free plan for limited usage. Paid plans start from a few hundred dollars per month and scale up based on data volume and features.
• Matomo: The open-source software is free to download and use. You ll need to pay for hosting and potentially for premium plugins or support. They also offer a cloud hosted solution with monthly pricing.
• Snowplow: Requires technical expertise to set up and manage. Costs depend on your infrastructure and data volume.
• IBM Watson Customer Experience Analytics: Custom enterprise pricing based on specific modules selected.

Customer Care Details (for Alternatives):

Customer support varies significantly across platforms.

• Google Analytics: The free version has limited direct support. Extensive online documentation and community forums are available. Google Analytics 360 customers receive dedicated support.
• Adobe Analytics: Provides comprehensive support through various channels, including phone, email, and online chat. Enterprise-level support is generally very good.
• Mixpanel, Heap, Amplitude: Typically offer support via email, chat, and documentation. Higher-tier plans often include dedicated support managers.
• Matomo: Community support is available through forums. Commercial support options are offered for paying customers or through certified partners.
• Snowplow: Support primarily through community forums and professional services.
• IBM Watson Customer Experience Analytics: IBM provides enterprise-level support, including dedicated account managers, technical support, and training.

To get the most accurate and up-to-date information:

• Contact IBM directly if you re interested in understanding how Coremetrics capabilities are now integrated into IBM s offerings.
• Request demos and quotes from several alternative analytics platforms.
• Read customer reviews on sites like G2, Capterra, and TrustRadius to get insights into user experiences with different platforms.

In summary, while Coremetrics itself is no longer a standalone product, its functionality lives on within IBM, and a wide range of modern web and product analytics platforms offer similar or superior capabilities. Carefully evaluate your needs and budget to select the best solution for your business.