Websites using Clickagy

Okay, let s break down Clickagy with an overview, revenue information (as best as we can find), alternatives, pricing considerations, and customer care insights.

Overview of Clickagy

Clickagy is a data management platform (DMP) that specializes in audience data and targeting. They focus on providing advertisers and marketers with robust data insights to reach the right audiences for their campaigns. Here s a summary of their core offering:

• Data-Centric: They are fundamentally a data company, emphasizing the accuracy and granularity of their data.
• Behavioral Targeting: Clickagy leverages data points based on users online behavior, interests, and purchase intent.
• Audience Segmentation: They enable marketers to create highly specific audience segments based on their unique criteria.
• Multi-Channel Targeting: Clickagy s data can be used across various advertising channels, including display, mobile, and social media.
• Real-Time Data: They often tout the freshness and up-to-date nature of their data, allowing for more timely and relevant targeting.
• Scale & Reach: They claim to have a large dataset, providing significant reach for advertising campaigns.
• Customization: They offer the option to create custom audiences tailored to specific campaign objectives.
• Integration: Clickagy integrates with various advertising platforms and DSPs (Demand-Side Platforms).

Revenue Information

• Private Company: Clickagy is a privately held company, and as such, their specific revenue figures are not publicly disclosed.
• Estimated Range: Based on industry reports and comparisons with similar companies, it s speculated that Clickagy likely generates tens of millions of dollars annually. However, this is an estimate and can vary.
• Funding: While they have secured funding in the past, the exact amounts and funding rounds are generally not publicized in detail.
• Growth: Their growth trajectory is difficult to assess without public data, but they ve been a notable player in the data and advertising tech space for several years.

Alternatives to Clickagy

The market for DMPs and audience data is competitive. Here are some of Clickagy s main alternatives, categorized by their strength areas:

• Major DMPs:
  • Oracle BlueKai: A large, well-established DMP with a wide range of data and integrations. Good for larger organizations with complex needs.
  • Adobe Audience Manager: Integrated with the Adobe Marketing Cloud, suitable for those invested in the Adobe ecosystem.
  • Lotame: Offers a blend of data collection, management, and activation tools. It focuses on both first-party and third-party data.
  • The Trade Desk (TTD): A demand-side platform, known for its focus on programmatic ad buying. It has robust data management capabilities as well.
• Data Providers (More Focused):
  • Nielsen (formerly eXelate): Strong focus on consumer behavior data and media measurement.
  • Experian: Offers robust demographic and consumer data.
  • LiveRamp: Specializes in data connectivity and onboarding, allowing for secure linking of data across various platforms.
• Specific Use Case Alternatives:
  • Adform: A full-stack adtech platform with DMP functionality.
  • MediaMath: A DSP with its own data management capabilities.

Choosing the Right Alternative:

The best alternative depends on your specific needs, such as:

• Budget: Pricing varies significantly across DMPs.
• Scale: Smaller businesses may not need the complexity of enterprise-level DMPs.
• Data Requirements: Do you need primarily behavioral, demographic, or intent data?
• Platform Integration: Which ad platforms and technologies do you use most frequently?
• Data Quality & Accuracy: How important is the granularity and freshness of the data?

Pricing Considerations

• Not Transparent: Clickagy does not publicly list pricing. DMP pricing can be complex and is usually customized based on usage and data volume.
• Subscription Based: Generally, DMPs operate on a subscription basis, with pricing tiers based on factors like:
  • Data Usage: The amount of data processed and the scale of audience reach
  • Features and Functionality: Access to different levels of tools, analysis, and targeting.
  • Number of Users: Some DMPs charge based on the number of users accessing the platform.
• Commitments: Expect potential annual contracts or usage-based agreements.
• Enterprise vs. Small/Medium Business: Pricing can be significantly different between these categories, with enterprise solutions being more costly.

Customer Care Details

• Varying Information: Details about Clickagy s specific customer care process are limited and based on public sources.
• Expectations: Based on general industry practices, you can anticipate these:
  • Dedicated Account Manager: Larger clients may be assigned dedicated account managers.
  • Email and Phone Support: Usually, they provide support through email and potentially a customer support phone line.
  • Onboarding Support: Assistance is usually provided during the initial setup and platform onboarding phase.
  • Documentation and Tutorials: Access to online documentation, training materials, and resources is standard.
  • Response Times: Typically, companies will attempt to address queries promptly during business hours.
• User Reviews: Check customer reviews on platforms like G2, Capterra, or TrustRadius for insights about customer service experiences with Clickagy (though often, detailed service reviews are scarce for data platform).
• Inquire Directly: The best way to learn more about their customer care process is to directly inquire with Clickagy when evaluating their platform.

In Conclusion

Clickagy is a data-focused DMP that offers sophisticated audience targeting. However, without public pricing and usage specifics, gathering concrete details about it can be challenging. If you re considering a DMP, it s essential to:

1. Assess your specific needs: Budget, data requirements, platforms, and scale.
2. Compare alternative options: Evaluate solutions from direct competitors and related technology areas.
3. Inquire with several providers directly: Get a quote, demo, and a clear understanding of their service.
4. Research reviews: See if any users have posted details about customer care.

By taking these steps, you can determine the best DMP fit for your marketing objectives.