Websites using Cedato

Okay, let s break down Cedato, a video advertising technology company.

Cedato Overview

Cedato is a technology platform focused on optimizing video advertising for publishers and advertisers. They provide a suite of tools that aim to maximize yield for publishers and achieve desired reach and results for advertisers. Here s a more detailed look:

• Focus: Video ad serving, programmatic advertising, and yield optimization.
• Key Features:
  • Video Ad Server: Manages the delivery of video ads across different platforms.
  • Header Bidding: Enables publishers to offer their ad inventory to multiple demand partners simultaneously to maximize competition and revenue.
  • Yield Optimization: Uses algorithms and data to automatically select the most profitable ads to display.
  • Real-Time Bidding (RTB): Facilitates bidding on ad impressions in real-time.
  • Data & Analytics: Provides reporting and insights on campaign performance.
  • Formats Supported: Supports various video ad formats including pre-roll, mid-roll, post-roll, outstream, native video, and CTV.
  • Integration: Integrates with various DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), and other ad tech systems.
• Target Audience: Primarily geared toward publishers (websites, apps, etc.) that monetize through video advertising, but also serves advertisers seeking premium video inventory.

Revenue Model

Cedato typically makes money by taking a percentage cut or commission of the ad revenue generated through their platform. This means:

• Publishers: Pay Cedato a portion of the revenue they earn from the ads served through the Cedato platform.
• Advertisers: Generally, their costs are managed through the DSPs they use to bid on inventory managed by platforms like Cedato.

Alternatives to Cedato

The video ad tech space is crowded. Here are some of Cedato s main competitors and alternatives:

• Google Ad Manager (GAM): A comprehensive ad server and programmatic platform used by many publishers.
• PubMatic: A supply-side platform (SSP) offering header bidding, yield optimization, and other solutions.
• Magnite (formerly Rubicon Project & Telaria): Another SSP providing programmatic access to various ad formats, including video.
• Xandr (formerly AppNexus): Offers an ad server, SSP, and DSP as part of their platform.
• OpenX: Provides a programmatic advertising exchange and ad server for publishers.
• Index Exchange: Focuses on header bidding and programmatic advertising for publishers.
• SpotX (Now part of Magnite): A video-first SSP specializing in connected TV and OTT.
• FreeWheel (Comcast): Another video-first platform, focused on managing premium video advertising.
• SpringServe (Now part of Magnite): A video ad serving platform focused on advanced decisioning and optimization.

Choosing an Alternative:

The best alternative depends on your specific needs, such as:

• Scale: How large is your website/app, and how much traffic do you have?
• Complexity: Do you need advanced features or a more streamlined setup?
• Type of Inventory: Are you primarily focused on desktop, mobile, or connected TV?
• Budget: Different platforms have different pricing models.

Pricing

Cedato s pricing isn t typically publicly available and is generally negotiated based on factors such as:

• Scale of Impressions: The more ad impressions generated, the larger the revenue cut.
• Technology Integration: Some integration types and additional services may influence cost.
• Negotiated Terms: Pricing is often negotiated directly with Cedato based on the specific needs of the publisher or advertiser.
• Volume Discounts: Higher volumes tend to lead to better rates.

Typically, Cedato operates on a revenue-share basis, but exact percentages aren t disclosed publicly. You ll need to reach out to their sales team for detailed pricing information.

Customer Care Details

While Cedato s specific customer care practices vary, expect them to offer:

• Dedicated Account Managers: Larger clients or those with complex needs typically get a designated account manager.
• Technical Support: Assistance with technical aspects of integration, setup, and troubleshooting.
• Training and Documentation: Resources that explain how to use the platform.
• Email/Phone Support: Ways to contact the support team for assistance.
• Online Portals/Ticketing System: To submit and track support requests.
• Regular Check-ins/Reviews: Account managers will often schedule recurring meetings with clients.
• API Support: For integration with their platform, they generally offer documentation and support for API access.

How to Get in Touch with Cedato:

• Website: Visit the Cedato website (usually through a Google search of Cedato ). Look for Contact Us or similar pages to get their sales, support, and general contact information.

Key Takeaways

• Cedato is a video ad tech platform specializing in video ad serving, programmatic advertising, and yield optimization.
• They primarily make money through revenue share.
• There are many alternatives in the video ad tech space, so research is crucial to find the best fit.
• Cedato s pricing is not publicly available and typically requires direct communication with their sales team.
• Expect a variety of customer care options, including dedicated account managers and technical support.

Recommendation:

If you re a publisher or advertiser looking for video ad solutions, it s advisable to explore several platforms, compare features, get customized quotes, and test a few options before making a commitment. Don t hesitate to reach out to their sales teams and ask specific questions to understand how they can meet your unique needs.