Websites using Bluekai

Okay, let s break down BlueKai, its revenue (which is now part of Oracle), alternatives, pricing considerations, and customer care details.

What is BlueKai?

BlueKai was a leading Data Management Platform (DMP) that was acquired by Oracle in 2014. It s now integrated into Oracle s Advertising and Customer Experience (CX) suite and is often referred to as Oracle DMP or Oracle Audience Data Marketplace.

In its essence, a DMP like BlueKai (Oracle DMP) helps businesses collect, organize, and activate data about their customers and prospects. This data can come from various sources, including:

• First-party data: Information directly collected by the business (website activity, CRM data, purchase history).
• Second-party data: Data shared by a trusted partner.
• Third-party data: Data aggregated by external providers.

Key Functions of Oracle DMP (Formerly BlueKai):

• Data Collection & Integration: Centralizes data from multiple sources.
• Audience Segmentation: Enables the creation of specific user groups based on demographics, interests, behaviors, etc.
• Data Activation: Allows businesses to use these audiences for targeted advertising, personalization, and other marketing initiatives across various platforms.
• Data Analysis & Reporting: Provides insights into audience characteristics and campaign performance.
• Audience Marketplace: Offers access to pre-built audiences from third-party data providers (this aspect is now heavily integrated into Oracle s data marketplace).

Revenue

As BlueKai is no longer a standalone company, specific revenue figures for the original entity are not publicly available. Oracle does not break out revenue for the DMP specifically within its larger advertising and CX business. Instead, it s considered part of their broader revenue stream in those areas.

Key takeaway: You cannot find current revenue figures specifically for the product that was once BlueKai, as it is now embedded within Oracle s broader offerings.

Alternatives to Oracle DMP (BlueKai)

The DMP landscape is competitive, and there are several alternatives to Oracle DMP, including:

1. Adobe Audience Manager: A strong contender known for its integration with the Adobe Experience Cloud.
   • Strengths: Robust analytics, audience modeling, personalization features, strong integration with other Adobe products.
   • Ideal for: Businesses using the Adobe Marketing Cloud suite.
2. Salesforce Data Cloud (formerly Salesforce CDP): While primarily a CDP (Customer Data Platform), it has overlapping functionalities with DMPs, especially in audience creation and activation.
   • Strengths: Comprehensive customer profile management, strong CRM integration, real-time data capabilities.
   • Ideal for: Businesses already invested in the Salesforce ecosystem.
3. Lotame: A standalone DMP with a focus on data enrichment and audience targeting.
   • Strengths: Large data marketplace, strong cross-device targeting capabilities.
   • Ideal for: Companies seeking robust third-party data options.
4. Tealium AudienceStream: Known for its real-time capabilities and data stitching across channels.
   • Strengths: Real-time data collection, event-based triggers, strong focus on data governance.
   • Ideal for: Organizations requiring real-time audience interactions.
5. LiveRamp: Focuses on identity resolution, data onboarding, and data connectivity.
   • Strengths: Strong identity graph, privacy-focused, excels at onboarding offline data to digital channels.
   • Ideal for: Organizations with complex data integration requirements.

Pricing

Pricing for DMPs, including Oracle DMP, is complex and generally not publicly disclosed. It depends on several factors, including:

• Data Volume: The amount of data ingested, stored, and processed.
• Usage and Features: The level of platform functionality and support.
• Data Sources: The cost of accessing third-party data from the marketplace.
• Contract Terms: The length of the contract and the commitment level.

Generally, DMP pricing follows a tiered or usage-based model. You can expect pricing models that may include:

• Platform Fees: Recurring fees for the use of the DMP.
• Data Fees: Charges for specific third-party data segments.
• Support Fees: Costs associated with premium technical support and onboarding.

To get specific pricing for Oracle DMP (or any DMP), you need to contact their sales team directly to get a personalized quote.

Customer Care Details

Since BlueKai is part of Oracle, customer care is provided through Oracle s support channels. This typically involves:

• Dedicated Account Managers: Businesses working with Oracle DMP will usually have assigned account managers to assist them.
• Oracle Support Portal: Online access to documentation, FAQs, and troubleshooting resources.
• Phone and Email Support: Depending on the support agreement, you ll have access to phone and email assistance.
• Training and Onboarding: Oracle will provide training and support to help onboard users to the platform.
• Community Forums: Oracle provides access to community forums to engage with other Oracle product users and support teams.

Key takeaways about Oracle customer care:

• You ll need to go through Oracle s general support channels, not anything specifically BlueKai.
• Support quality can vary depending on the complexity of your situation and the terms of your contract.

In Summary

• BlueKai was a leading DMP that is now integrated into Oracle s ecosystem as Oracle DMP.
• Revenue figures for the original BlueKai company are not available.
• Several strong DMP alternatives exist, including Adobe Audience Manager, Salesforce Data Cloud, and Lotame.
• Pricing is complex and dependent on several factors, requiring direct contact with the vendor.
• Customer care is provided through Oracle s support channels.

To get the most accurate information, especially regarding pricing, you should contact Oracle s sales team directly and be prepared to discuss your specific business needs.