Websites using Art19

Okay, let s break down Art19, a podcast hosting and advertising platform, covering its overview, revenue, alternatives, pricing, and customer care.

Art19 Overview

Art19 is a technology company that provides a suite of services focused on podcast hosting, distribution, and monetization. They cater primarily to larger podcast publishers and networks with significant catalogs and advanced needs. Here s a summary of their core features:

• Podcast Hosting: Reliable and scalable infrastructure for storing and delivering podcast audio files. They emphasize security and high availability.
• Dynamic Ad Insertion (DAI): A core competency of Art19. They provide sophisticated DAI tools, enabling podcasters to insert targeted ads into episodes based on various criteria (e.g., listener location, demographics, content). This allows for better monetization of back catalogs and a more personalized listener experience.
• Advanced Analytics: Detailed insights into listener behavior, ad performance, and content consumption. These analytics help publishers make data-driven decisions.
• Programmatic Advertising Marketplace: Art19 offers a platform for advertisers to buy ad slots programmatically, which automates the process and potentially yields higher fill rates and ad revenue.
• Content Management: Tools to organize and manage large podcast libraries, making it easier to upload, edit, and distribute content.
• Private Podcasts: Support for creating and distributing podcasts accessible only to specific groups, such as for internal company communication.
• Integrations: Art19 integrates with various third-party platforms, such as analytics tools, ad networks, and marketing platforms.

Art19 Revenue and Business Model

Art19 primarily generates revenue through two avenues:

• Platform Fees: They charge publishers fees based on usage, which often include storage, bandwidth, and access to advanced features. These fees are generally tailored to each customer s specific needs and scale.
• Ad Revenue Share: Art19 may also take a percentage of the ad revenue generated through their platform, particularly with programmatic advertising. This percentage is typically negotiated with the publisher.

Art19 is NOT a direct-to-consumer, or DIY service. They re geared towards large podcasters and networks. As such, it s hard to find specific pricing details publicly available. They work with clients to create custom contracts.

Art19 Alternatives

There are a variety of alternatives to Art19, offering different features and pricing models. Here s a breakdown based on different needs:

• For Large Networks with Advanced DAI Needs:

  • Megaphone (Spotify): A strong competitor, also known for its advanced DAI, analytics, and ad sales network.
  • Omny Studio (Triton Digital): Offers robust hosting and DAI capabilities, with a focus on radio broadcasting integration.
  • Acast: Another large platform with advanced tools, including DAI and a focus on monetization.

• For Mid-Sized Publishers:

  • Libsyn: A very popular hosting provider that offers a range of plans, some of which include dynamic ad insertion.
  • Simplecast: Known for its user-friendly interface and analytics, it offers DAI features for higher-tier plans.
  • Buzzsprout: A popular choice for podcasters at all levels, offers some DAI features in higher tiers.

• For Budget-Conscious or Smaller Podcasters:

  • Captivate: Focuses on ease-of-use and is good for growing podcasts.
  • Podbean: An all-in-one option with decent features at reasonable costs.
  • Transistor: A good option for those looking for multiple podcasts.

• For Independent Podcasters (very small scale):

  • Anchor (Spotify): Free podcast hosting and distribution (though can have limited advanced features)
  • Soundcloud: Can host podcasts (but not its primary focus)

Key Factors for Choosing an Alternative:

• Scale of your podcast: Are you a small indie podcaster, a mid-size network, or a huge enterprise publisher?
• Need for Dynamic Ad Insertion: Is DAI a must for your monetization strategy?
• Budget: How much are you willing to spend on hosting and related services?
• Required Analytics: What data is critical for you to grow your podcast?
• User Interface and Ease of Use: Do you need a platform that s simple to learn, or do you require advanced settings and customizations?
• Customer support: If you anticipate requiring customer support, what is the level you will need?

Pricing Details

As mentioned, Art19 s pricing is not publicly available and is generally customized based on the client s needs. It s typical for them to work with large networks and publishers through contracts. It s safe to assume Art19 s pricing is on the higher end of the spectrum.

Most other podcast hosting platforms offer a variety of pricing plans. The price range is very broad:

• Free: Anchor and some free plans with limited features or storage from other platforms.
• Low-Tier (around $10 - $20 per month): Limited storage, features, and downloads, good for smaller podcasts.
• Mid-Tier (around $20-$50 per month): Good for growing podcasters and mid-sized shows. Storage, bandwidth, and some advanced analytics are available.
• High-Tier ( $50+ per month): Advanced analytics, DAI, programmatic features, better support.
• Enterprise/Custom: For very large podcasts and networks, which typically involves customized contracts, like with Art19

Art19 Customer Care Details

Due to Art19 working with enterprise-level customers, they typically offer premium customer support, including:

• Dedicated Account Managers: Clients often have a dedicated point of contact for support and service.
• Technical Support: Access to technical support for platform issues and integrations.
• Training and Onboarding: They may provide training on using the platform s features.
• Custom Solutions: They work closely with clients to create solutions tailored to their unique needs.

General Customer Support Practices in the Podcast Hosting Industry:

• Email and Ticket Support: Most platforms offer email and/or ticket-based support.
• Knowledge Bases and FAQs: Many provide extensive documentation, tutorials, and FAQs.
• Live Chat (sometimes): Some platforms offer live chat support during certain hours.
• Community Forums: Platforms may have forums where users can connect and assist each other.
• Response Times: Response times can vary based on the tier and company size.

In conclusion:

Art19 is a powerful and sophisticated platform designed for large podcast networks and publishers who prioritize advanced DAI, analytics, and programmatic advertising. Its pricing is custom and geared toward large enterprises. If you re a smaller independent podcaster, or a mid-size podcast, you will likely need to consider one of its many alternatives. Each alternative offers a range of features and price points, so you ll need to assess your needs and budget to find the right fit. Remember to research and compare the options thoroughly before making a decision.