Websites using Anura

Okay, let s break down Anura, a company specializing in ad fraud detection and prevention. Here s a comprehensive overview covering its revenue (estimated), alternatives, pricing, and customer care:

Anura Overview

• What Anura Does: Anura is a technology company that focuses on detecting and preventing sophisticated ad fraud and bot traffic. They aim to help businesses ensure their digital ad spend reaches real humans and yields genuine engagement. Their technology analyzes various data points, behavioral patterns, and network characteristics to identify and block fraudulent activity.
• Target Audience: Anura primarily targets businesses that spend significant amounts on digital advertising, including agencies, publishers, and advertisers. Their clients are concerned with wasted ad spend, inaccurate analytics, and brand reputation damage caused by fraudulent activity.
• Key Features:
  • Real-Time Fraud Detection: Anura s platform analyzes traffic in real-time to identify and prevent fraudulent activities.
  • Sophisticated Bot Detection: They specialize in detecting advanced bot traffic that can mimic human behavior.
  • Multi-Layered Approach: They use a multi-layered approach to identify fraud, going beyond basic IP and cookie blocking.
  • Detailed Analytics and Reporting: Anura provides comprehensive data and reporting to clients, showcasing the extent of fraud detected and the value saved.
  • Integration Capabilities: The platform is designed to integrate with various advertising platforms and tracking tools.
  • Post-Bid Verification: They offer post-bid verification to provide clarity on which clicks were fraudulent.
• Technology Focus: They emphasize their ability to detect advanced persistent threats (APTs), and sophisticated botnets that can bypass other fraud detection methods.
• Company Size: Anura is a mid-sized company, generally considered a prominent player in the ad fraud space.

Revenue (Estimated)

• Anura is a privately held company, so exact revenue figures are not publicly available.
• Based on industry reports, estimated revenue ranges from $10 million to $50 million annually.
• This estimation is based on their market position, client base, and the growth of the ad fraud detection industry. This is a rough estimate and may not reflect the actual financial state.

Alternatives to Anura

There are several companies offering similar ad fraud detection and prevention services. Here are some of the most prominent alternatives:

• DoubleVerify: A leading platform in the verification and fraud detection space, offering a wide range of services.
• Integral Ad Science (IAS): Another major player providing pre-bid and post-bid verification and fraud detection.
• Cheq: Focuses on bot detection and invalid traffic prevention across various advertising channels.
• White Ops (now part of HUMAN Security): Known for its robust bot detection and verification capabilities.
• Peer39: A company that uses contextual targeting and also offers verification and fraud prevention tools.
• Fraudlogix: Provides an analytics-driven platform for ad fraud detection.
• Adjust: Primarily focused on mobile measurement, they also offer solutions to combat mobile fraud.
• AppsFlyer: Another major mobile attribution company that provides fraud detection tools.

Pricing

• No Public Pricing: Anura does not publish its pricing publicly.
• Customized Pricing: Pricing is generally customized based on factors such as:
  • The volume of ad traffic being monitored.
  • The specific features and services required.
  • Contract duration.
• Subscription-Based Model: Typically, Anura operates on a subscription-based model with fees usually structured on a monthly or annual basis.
• Negotiation Possible: It s common to negotiate pricing with Anura, particularly for larger clients.
• Trial Period or Demonstration: Anura typically offers a trial period or demonstration of its platform to assess its effectiveness.

Customer Care Details

• Contact Options:
  • Website Contact Form: Their website provides contact forms for inquiries and support.
  • Email: You can contact them via email, with specific emails for sales, support, and general inquiries.
  • Phone: They typically provide a phone number for direct communication.
  • Account Manager: Clients are usually assigned a dedicated account manager.
• Support Structure:
  • Technical Support: Anura provides technical support to help clients with implementation, integrations, and troubleshooting.
  • Training: They offer training resources and onboarding assistance.
  • Knowledge Base: Anura likely has a knowledge base or help center with articles and FAQs.
  • Ongoing Support: Clients receive ongoing support for monitoring, reporting, and problem-solving.
• Service Level Agreements (SLAs): Anura likely offers SLAs to ensure service availability and response times.

Key Considerations When Choosing an Ad Fraud Solution

• Accuracy of Detection: It s vital to evaluate the accuracy of the detection technology and the false positive rate.
• Integration Capabilities: Ensure the platform integrates seamlessly with your existing advertising tech stack.
• Reporting and Analytics: Look for detailed and transparent reporting that provides actionable insights.
• Support and Customer Service: Verify the level of support offered and the availability of assistance.
• Pricing Structure: Consider pricing models that fit your budget and ad spend.
• Independent Validation: Look for certifications, third-party evaluations and validations that support the solution s efficacy.

In Conclusion

Anura is a focused provider in the competitive ad fraud detection market. While its exact revenue figures are not public, it is estimated to be a significant player. When evaluating ad fraud solutions, consider Anura alongside its alternatives and carefully analyze your specific needs and budget. It s best practice to request a demo or a trial of multiple solutions to determine which is best suited for you.