Websites using Airship

Okay, let s break down Airship, focusing on its overview, revenue generation, alternatives, pricing, and customer care.

Airship Overview

Airship is a customer experience platform that focuses on helping businesses deliver personalized and relevant messages to their customers across various channels. It s primarily a SaaS (Software as a Service) offering.

Key Features & Functionality:

• Mobile-First Focus: Airship was originally built for mobile push notifications and has a strong foundation in mobile engagement.
• Multi-Channel Engagement: While rooted in mobile, Airship has expanded to support various channels like:
  • Push Notifications (Mobile & Web)
  • In-App Messaging
  • Email
  • SMS/MMS
  • Mobile Wallets
  • Web Notifications
• Personalization: Enables businesses to segment audiences, create personalized content, and use data-driven triggers for more relevant messaging.
• Automation: Provides tools to automate customer journeys and triggered campaigns based on behavior or other criteria.
• A/B Testing: Allows for testing different messages, designs, and timing to optimize performance.
• Analytics & Reporting: Offers robust analytics and reporting dashboards to track campaign performance and customer behavior.
• Integration: Integrates with various marketing and analytics platforms to streamline workflows and data sharing.
• Predictive AI: Leverages machine learning to predict customer behavior and optimize engagement strategies.
• Customer Data Platform (CDP) Functionality: More recently, Airship has expanded into CDP capabilities, allowing companies to create unified customer profiles and use that data for targeting.

Target Audience:

Airship serves a wide range of industries, including:

• Retail & E-commerce
• Media & Entertainment
• Travel & Hospitality
• Financial Services
• Gaming
• Healthcare

Revenue Generation

Airship operates on a subscription-based SaaS model. Here s how they generate revenue:

• Subscription Tiers: Airship offers various subscription plans, usually tiered based on the number of customers, features, channels, and the volume of messages sent.
• Add-ons and Modules: They may offer additional modules or features as add-ons for extra cost (e.g., advanced analytics, additional channels).
• Usage-Based Billing: Some components might have usage-based billing, especially for higher volume SMS or other channels.
• Professional Services: Airship likely provides professional services for onboarding, implementation, strategy consulting, and ongoing support, which may generate additional revenue.

Pricing

Airship s pricing is not transparently available on their website. Pricing information typically requires a consultation with their sales team. Generally, you should expect pricing to vary depending on factors such as:

• Number of Customers/Audience Size: A significant driver of cost.
• Channels Needed: More channels (SMS, email, etc.) increase the price.
• Features Required: Access to advanced features (AI, CDP) will cost more.
• Support Level: Enhanced support options usually come at a premium.
• Contract Length: Longer-term commitments might bring discounts.

Expect to see pricing in ranges from: * Small Business: $100-$500 per month * Mid-sized Business: $500-$5,000+ per month * Enterprise: Custom pricing, potentially $5,000+/month

Alternatives to Airship

There are several alternatives, with varying strengths and weaknesses. Here are some key competitors:

• Braze: A direct competitor with a strong emphasis on cross-channel marketing and personalization. Known for its sophisticated journey building and segmentation tools.
• Iterable: Focuses on lifecycle marketing and personalized email, but supports other channels. Good for companies with a strong reliance on email.
• Leanplum: Emphasizes mobile engagement and optimization, known for its app testing and experimentation capabilities.
• OneSignal: Offers a free plan and is popular for small businesses and startups. More focused on push notifications, but has expanded to other channels.
• CleverTap: Strong in mobile engagement and has analytics capabilities that are particularly useful for mobile app businesses.
• Adobe Experience Cloud: Part of the broader Adobe suite, excellent for organizations that already utilize Adobe products.
• Salesforce Marketing Cloud: Another platform that integrates well with other Salesforce offerings and has robust enterprise capabilities.

Key Differences to Consider When Choosing:

• Focus: Mobile-first vs. cross-channel.
• Pricing: Free plans, tiers, or custom enterprise contracts.
• Ease of Use: Learning curve and usability of the platform.
• Integration Capabilities: Pre-built connectors and API flexibility.
• Scalability: Ability to handle a growing customer base and higher message volumes.
• Customer Support: Level of support offered (phone, email, chat, account management).

Customer Care Details

Airship provides customer care and support through various avenues:

• Dedicated Account Managers: For larger accounts, Airship provides dedicated account managers who act as a point of contact for onboarding, strategy, and support.
• Online Documentation: Airship offers comprehensive online documentation, tutorials, and guides for self-service support.
• Support Portal: Users can submit support tickets through an online support portal.
• Email and Phone Support: Depending on the subscription plan, Airship offers various levels of email and phone support.
• Community Forums: They have online community forums where customers can interact and find help from peers.
• Training: Airship offers onboarding and training programs to help users get up and running on the platform.
• Professional Services: Airship s professional services team can provide strategic guidance and support for setup, implementation, and optimization.
• Response Time: Response times for support can vary depending on your support level.

In Conclusion

Airship is a well-established player in the customer engagement space, offering a comprehensive platform for delivering personalized messages across multiple channels. While pricing is not publicly available, its subscription-based model and strong feature set make it a suitable option for companies of various sizes. It is important to compare Airship to other platforms based on your specific needs, budget, and technical requirements.

If you have any more specific questions about Airship or its alternatives, feel free to ask!