Websites using Adready

Okay, let s break down AdReady, covering its overview, revenue (though precise figures are unlikely to be publicly available), alternatives, pricing, and customer care.

AdReady Overview

AdReady (now operating as part of NextRoll) provides a programmatic advertising platform designed primarily for small to medium-sized businesses (SMBs). They offer a self-service platform that allows businesses to create, manage, and optimize digital advertising campaigns across various channels.

• Core Focus: Simplify programmatic advertising for businesses that may lack extensive in-house expertise or resources.

• Key Features/Functionality:

  • Cross-Channel Advertising: Support for display, native, social media (Facebook, Instagram), and connected TV (CTV) advertising.
  • Audience Targeting: Reach specific audiences based on demographics, interests, behaviors, and website retargeting.
  • Automated Optimization: Algorithms that automatically adjust bids, placements, and creative to improve campaign performance.
  • Reporting and Analytics: Dashboards and reports to track campaign performance and identify areas for improvement.
  • Creative Services: Assistance with the design and development of digital ad creatives.

• Value Proposition: AdReady aims to empower SMBs to effectively compete in the digital advertising space by providing them with access to powerful programmatic technology in an accessible and user-friendly way.

Revenue

• Information Not Publicly Available: AdReady is now a part of NextRoll. The financial data for AdReady specifically is no longer published independently. NextRoll is a private company, so they don t typically release detailed revenue figures. You won t find precise revenue numbers for AdReady as a standalone entity.

Alternatives to AdReady (NextRoll)

The programmatic advertising landscape is competitive. Here are some alternatives to AdReady (NextRoll) that SMBs might consider:

• Google Ads (Formerly Google AdWords): A dominant player. Excellent for search engine marketing (SEM) and display advertising on the Google Display Network (GDN). Strengths: Broad reach, granular targeting, robust reporting. Consider for search and display.
• Microsoft Advertising (Formerly Bing Ads): Similar to Google Ads, focused on the Bing search engine and its partner network. Strengths: Lower competition (potentially lower CPC), audience overlap with Google, LinkedIn integration.
• Facebook Ads Manager: Ideal for social media advertising. Strengths: Precise demographic and interest-based targeting, large user base, visual ad formats.
• AdRoll (Also Part of NextRoll): AdRoll s history with AdReady makes it a close alternative. AdRoll specializes in retargeting and cross-channel advertising.
• Criteo: Another powerful retargeting platform, often used by e-commerce businesses.
• Outbrain/Taboola: Native advertising platforms. Distribute content recommendations across a network of websites.
• MediaMath: More complex enterprise-level DSP, requires significant expertise.
• The Trade Desk: Another advanced DSP, typically used by larger advertisers.

Factors to Consider When Choosing an Alternative:

• Budget: Different platforms have different minimum spend requirements.
• Target Audience: Where does your target audience spend their time online?
• Technical Expertise: Some platforms are easier to use than others.
• Campaign Goals: What are you trying to achieve with your advertising (e.g., brand awareness, lead generation, sales)?

Pricing

• Variable and Based on Usage: AdReady s pricing (and now NextRoll s pricing, encompassing AdReady functionality) is based on ad spend, platform fees, and potentially managed service options. It s not a fixed subscription model.

• Typically, these platforms use a combination of:

  • Cost-Per-Click (CPC): You pay each time someone clicks on your ad.
  • Cost-Per-Mille (CPM): You pay for every 1,000 impressions (times your ad is shown).
  • Cost-Per-Acquisition (CPA): You pay when a user completes a specific action (e.g., makes a purchase, fills out a form).
  • Platform Fees: A percentage of your ad spend or a fixed monthly fee for using the platform.
  • Managed Services Fees: If you opt for managed services (where AdReady/NextRoll helps you manage your campaigns), you ll pay additional fees for their expertise.

• To get a concrete price: You ll need to contact NextRoll s sales team and discuss your advertising goals and budget. They can provide a customized quote.

Customer Care Details

• Contact Methods: Expect the following customer care channels:

  • Email Support: A standard way to submit inquiries.
  • Phone Support: Likely available, particularly for higher-paying customers or those using managed services.
  • Help Center/Knowledge Base: A collection of articles, FAQs, and tutorials to help users troubleshoot issues and learn how to use the platform.
  • Live Chat: Possibly available for quick assistance.
  • Account Management: Dedicated account managers are often assigned to larger clients or those using managed services.
  • Community Forums/Online Resources: Less common but could exist to allow users to share tips and best practices.

• How to Access Support: Visit the NextRoll website (since AdReady is now integrated) and look for a Contact Us, Support, or Help link. There should be information on how to reach their support team.

• Customer Service Reputation: Check online review sites (G2, TrustRadius, Capterra) for reviews of NextRoll s customer support. Keep in mind that customer service experiences can vary.