Websites using Acxiom

Okay, let s break down Acxiom, covering its overview, revenue, alternatives, pricing, and customer care.

Acxiom Overview

Acxiom is a global data and analytics company that specializes in consumer data, identity resolution, and marketing solutions. Essentially, they help businesses understand their customers better so they can deliver more personalized marketing experiences. Here s a breakdown:

• Core Focus: Data-driven marketing solutions. They gather, process, and analyze vast amounts of consumer data to help businesses target the right customers with the right message at the right time.
• Key Services:
  • Identity Resolution: Connecting fragmented data points across various channels to create a unified view of individual customers. This is a critical service in the modern marketing landscape.
  • Audience Data: Providing access to large databases of consumer demographics, behaviors, interests, and purchase histories.
  • Data Management Platform (DMP): A technology platform that helps businesses manage and activate their data for marketing purposes.
  • Advanced Analytics: Offering services like predictive modeling, customer segmentation, and campaign performance analysis.
  • Data Onboarding: Helping clients bring their offline customer data online to be used in digital marketing initiatives.
• Target Audience: Primarily large to mid-sized enterprises across various industries, including retail, financial services, automotive, travel, and healthcare.
• Key Distinction: Acxiom is one of the oldest and most established players in the data brokerage and marketing space. They have a massive data footprint, meaning they have compiled a lot of consumer information over the years.

Revenue

Acxiom is currently owned by Interpublic Group (IPG) and it s no longer a publicly traded company. Therefore, its revenue is not reported as a separate entity anymore. It s part of the overall financials of IPG.

• Historical Revenue (Before Acquisition): Before being acquired by IPG in 2018, Acxiom was a publicly traded company and had annual revenues in the hundreds of millions of dollars. In 2018, its revenue was around $1.1 billion.
• Current Revenue: Acxiom s revenue is no longer disclosed separately but is reported within IPG s financial results. IPG s total revenue in 2023 was over 10 billion. Acxiom is expected to be a substantial contributing part of that total.

Alternatives to Acxiom

The data and marketing landscape is quite competitive. Here are some well-known alternatives to Acxiom:

• Experian: Another large data broker with a strong presence in consumer data and credit reporting.
• Equifax: Similar to Experian, offering data for marketing purposes in addition to credit reports.
• TransUnion: Again, another data broker and credit bureau that supplies data for various marketing applications.
• Oracle Data Cloud: Part of Oracle, a cloud-based platform with a strong focus on data and marketing solutions.
• Adobe Experience Cloud: Primarily a marketing cloud solution, but also offers robust data and analytics features.
• LiveRamp: Specializes in identity resolution and data connectivity. Often considered a more privacy-focused alternative.
• Salesforce Marketing Cloud: A comprehensive marketing platform with various data management and analytics capabilities.
• Neustar: Another company that offers identity resolution services along with marketing and risk solutions.
• Lotame: A data management platform focused on audience segmentation and targeted advertising.

Pricing

Acxiom s pricing is not publicly available and it s quite complex because it s typically tailored to the specific client s needs and usage. Here are factors that generally affect the cost:

• Data Volume: The quantity of consumer data you require (number of records, audience segments, etc.) will heavily impact pricing.
• Specific Data Sets: Certain data segments, like highly specialized or niche audiences, may be more expensive.
• Service Scope: The types of services you use (e.g., identity resolution, analytics, or platform access) will affect costs.
• Integration Needs: If you require specific integrations with your existing systems, that might increase costs.
• Contract Length: Like many vendors, Acxiom may offer different pricing based on contract length.

General Pricing Structure (Estimated)

• Customized Quotes: It is difficult to get an estimate. They usually require you to contact them and they work out custom quotes based on your specific needs.
• Minimum Investment: Given the nature of services, usually, they will be targeting larger businesses with a sizeable marketing budget. It may not be a good fit for a smaller company that is more budget-conscious.
• Subscription Basis: It s very common for pricing to be structured on a recurring subscription basis (monthly or annual) plus additional fees for usage or data consumption.

Customer Care Details

Acxiom generally provides customer care through the following means:

• Dedicated Account Managers: Large enterprise clients will typically be assigned a dedicated account manager.
• Support Portals: Usually, they provide access to a client support portal with documentation, FAQs, and the ability to submit support tickets.
• Technical Support: Technical teams are usually available for assistance with data integration and platform issues.
• Consultation: Acxiom offers consultations to help clients understand how best to leverage their solutions and data.
• Training Programs: Some form of training programs are often available for the platform.
• Contact Through Website: The best way to contact Acxiom is through their website. You can fill out their contact forms and they will get in touch with you directly.

Key Considerations

• Privacy Concerns: Acxiom, like other data brokers, has faced scrutiny regarding data privacy and consumer rights. It s crucial to be aware of and compliant with privacy regulations like GDPR and CCPA when working with such data.
• Data Quality: While Acxiom has vast amounts of data, accuracy can be a concern. It s important to validate and verify data for your specific needs.
• Cost: Acxiom can be a significant investment, particularly for small to medium-sized businesses. It s important to evaluate your needs and budget.

In summary: Acxiom is a major player in the data and marketing ecosystem, offering extensive data resources, identity resolution, and analytical solutions. However, it is important to consider pricing, alternatives, and privacy concerns before committing to their services. Always conduct thorough research, understand your needs, and get custom pricing quotes to make an informed decision.