Websites using Accengage

Okay, let s break down Accengage:

What is Accengage?

Accengage is a push notification technology provider specializing in mobile engagement for apps, websites, and more. They help businesses increase user engagement, drive app conversions, and improve customer retention through personalized messaging. Their key focus is on real-time data and advanced segmentation to deliver relevant and timely content. They are specifically tailored for Enterprise level needs and have a full suite of tools to manage the full customer journey.

Core Features & Functionality:

• Push Notifications: Sending targeted push notifications to mobile app users.
• In-App Messaging: Delivering messages directly within the app experience.
• Web Push Notifications: Engaging users who visit a website, even when they re not on the site.
• SMS Marketing: Integrating SMS messaging into marketing campaigns.
• Email Marketing: Combining Email Marketing with the other messaging platforms.
• Personalization: Segmenting audiences based on behavior, demographics, location, and other attributes to create highly personalized messages.
• Automation: Setting up automated messaging flows triggered by specific user actions or events.
• Geolocation: Targeting users based on their current location or proximity to specific places.
• A/B Testing: Experimenting with different message variations to optimize performance.
• Analytics & Reporting: Tracking key metrics like open rates, click-through rates, and conversions to measure campaign effectiveness.
• SDKs and APIs: Integration with various platforms and tools.
• Mobile CRM: A centralized platform for managing customer data and interactions across channels.
• **Journey Builder: Visual Journey Mapping to track all customer touch points.

Revenue:

Accengage is a privately held company, so its exact revenue figures are not publicly available. However, industry analysts estimate their revenue to be in the tens of millions of dollars annually, based on their market position and customer base. They are considered a significant player in the mobile marketing automation space.

Alternatives:

There are many other providers of push notification and mobile marketing automation platforms. The best alternative depends on your specific needs and budget. Here are some popular options, categorized by their strengths:

• Braze: (Comprehensive, well-rounded platform) - Braze offers a robust platform for multi-channel customer engagement, including push notifications, in-app messaging, email, and more. It s known for its sophisticated segmentation and personalization capabilities. Considered a top tier competitor.
• Airship: (Strong focus on mobile) - Airship (formerly Urban Airship) is a well-established player in the push notification space, known for its reliable delivery and robust feature set.
• Iterable: (Focus on cross-channel orchestration) - Iterable specializes in helping businesses create personalized customer journeys across multiple channels, including email, push, SMS, and in-app messaging.
• Leanplum: (Emphasis on A/B testing and experimentation) - Leanplum is known for its focus on mobile A/B testing and optimization, helping businesses continuously improve their app experiences.
• OneSignal: (Free tier, good for startups) - OneSignal offers a free tier with a generous feature set, making it a popular choice for startups and small businesses. While it can scale, it may not have the enterprise-level features of some of the more expensive options.
• CleverTap: (AI-powered analytics and personalization) - CleverTap uses AI to help businesses understand customer behavior and deliver personalized experiences.
• MoEngage: (Insights-led customer engagement) - MoEngage is another platform that leverages AI and machine learning to provide insights into customer behavior and personalize messaging.
• Localytics: (Mobile analytics and marketing automation) - Localytics combines mobile analytics with marketing automation features to help businesses understand and engage their app users.
• Swrve: (Real-time personalization) - Swrve focuses on providing real-time personalization capabilities, allowing businesses to deliver the right message at the right moment.

Factors to Consider When Choosing an Alternative:

• Features: Does the platform offer the specific features you need, such as segmentation, automation, A/B testing, and geolocation?
• Scalability: Can the platform handle your current and future messaging volume?
• Integration: Does the platform integrate with your existing marketing stack?
• Pricing: How does the pricing model work, and is it affordable for your budget?
• Ease of Use: Is the platform easy to use and manage?
• Customer Support: What level of customer support is offered?
• Compliance: Does the platform meet your data privacy and security requirements (e.g., GDPR, CCPA)?

Pricing:

Accengage s pricing is not publicly available and is typically custom-quoted based on the specific needs of each client. Factors that influence the price include:

• Number of active users: Many push notification platforms charge based on the number of monthly active users (MAUs) or the size of your audience.
• Number of messages sent: Some platforms charge based on the number of push notifications, in-app messages, or other types of messages sent.
• Features: More advanced features, such as personalization, automation, and A/B testing, often come at a higher price.
• Support level: Dedicated support and account management can also impact the price.
• Contract length: Longer-term contracts may come with discounted rates.

To get an accurate price quote, you ll need to contact Accengage directly and provide information about your specific requirements. Expect enterprise-level pricing. This is not a budget-friendly option for smaller businesses.

Customer Care Details:

• Support Channels: While the exact details vary, Accengage typically offers customer support through multiple channels:
  • Email Support: A standard method for addressing inquiries and resolving technical issues.
  • Phone Support: May be available for urgent issues or for enterprise clients with dedicated account managers.
  • Knowledge Base/Documentation: A library of articles, FAQs, and guides to help users find answers to common questions.
  • Account Management: Larger clients often receive dedicated account managers who provide personalized support and guidance.
• Service Level Agreements (SLAs): Enterprise clients may have SLAs that guarantee certain levels of uptime and response times.
• Training and Onboarding: Accengage likely provides training and onboarding resources to help new clients get started with the platform.

How to Contact Accengage:

• Visit their website: https://www.accengage.com/
• Use the contact form on their website to request a demo or get more information.
• Look for their contact information on LinkedIn.

In Summary:

Accengage is a strong player in the mobile marketing automation space, particularly for larger businesses with complex needs. They offer a comprehensive suite of features for personalized messaging and engagement. However, their pricing is not transparent and is likely to be higher than some of the more budget-friendly alternatives. If you re a large enterprise looking for a robust platform, Accengage is worth considering. If you re a smaller business or startup, you may want to explore some of the more affordable alternatives listed above. Remember to carefully evaluate your needs and budget before making a decision.