Websites using Zoomd

Okay, let s break down Zoomd, covering its overview, revenue, alternatives, pricing, and customer care.

Zoomd Overview

Zoomd (formerly Interlude) is a martech (marketing technology) company specializing in user acquisition and growth marketing. They provide a platform that leverages data and automation to help mobile app developers and brands acquire, engage, and retain users. Here s a breakdown of key aspects:

• Core Focus: Mobile user acquisition, app growth, and campaign optimization.
• Platform: They offer a proprietary platform that uses AI and machine learning to automate the process of finding the right users for their clients apps.
• Key Features:
  • Programmatic Advertising: Automated buying and selling of ad space across multiple networks.
  • Data-Driven Optimization: Uses data analytics to optimize campaign performance in real-time.
  • Creative Optimization: Tools for A/B testing and improving ad creatives.
  • Attribution: Tracking and measuring the effectiveness of different marketing channels.
  • Audience Targeting: Identifying and targeting the most relevant users.
  • Reporting and Analytics: Detailed dashboards to monitor campaign performance.
• Target Audience: Primarily mobile app developers, but also e-commerce companies and other businesses with digital products or services.
• Business Model: They operate on a performance-based model, meaning they are incentivized to drive results for their clients (rather than just impressions or clicks).
• Headquarters: Israel.
• Publicly Traded: They are publicly traded on the TSX Venture Exchange (TSXV: ZOMD) and NASDAQ (ZOMD).

Zoomd Revenue

• Revenue Model: Zoomd primarily generates revenue through advertising spend on its platform. Clients pay Zoomd for running their marketing campaigns. The company also charges fees for platform access and technology services.
• Financial Performance: As a publicly traded company, their revenue data is publicly available in their quarterly and annual financial reports. You can find these on their investor relations website or through financial news sources.
• Key Revenue Drivers:
  • Number of clients utilizing their platform.
  • Ad spend volume through their platform.
  • Efficiency of their AI optimization leading to higher client ROI.
  • Expansion into new geographic markets and industry verticals.
• Recent Trends: Zoomd has generally been showing growth in recent years, but as with all companies in the advertising space, their revenue can fluctuate based on market conditions and other factors. It is important to refer to the latest financial reports for precise data.

Zoomd Alternatives

The marketing tech landscape is very competitive. Here are some of Zoomd s key alternatives, categorized for better understanding:

• Mobile User Acquisition Platforms:
  • AppLovin: A major player known for its strong focus on app growth and advertising.
  • ironSource: Offers a comprehensive suite of tools for mobile app monetization and growth.
  • Liftoff: Focuses on performance-based marketing for mobile apps.
  • Unity Ads: Primarily serving the game development community.
  • Vungle: Specializes in high-quality video advertising for mobile.
• Full-Service Digital Marketing Agencies:
  • Agencies like Moburst, Bango, or similar often provide user acquisition services along with other digital marketing activities.
• Programmatic Advertising Platforms:
  • Google Ads: A widely used platform for all forms of digital advertising, including mobile.
  • Facebook Ads: Another dominant platform, especially for app installs and engagement.
  • The Trade Desk: A DSP (Demand-Side Platform) for sophisticated programmatic media buying.
• Data Analytics and Attribution Providers:
  • Adjust: Specializes in mobile app attribution and analytics.
  • AppsFlyer: A prominent mobile marketing analytics and attribution platform.
  • Branch: Focuses on deep linking, attribution, and mobile measurement.

Factors to Consider When Choosing an Alternative:

• Budget: Some platforms cater to smaller developers, while others work best with larger ad budgets.
• Specific Needs: Consider your desired outcomes (e.g., specific user acquisition goals, targeting criteria, focus on a particular ad format).
• Integration: Compatibility with your existing tech stack is crucial.
• Reporting and Analytics: Ensure that the platform provides the data and insights you need.
• Customer Support: Evaluate the quality of support offered, especially if you have complex needs.

Zoomd Pricing

• Pricing Model: Zoomd operates primarily on a performance-based model. This means their pricing is generally tied to the results they achieve for clients, such as:
  • Cost Per Install (CPI): You pay for each app installation driven by their campaigns.
  • Cost Per Action (CPA): You pay for specific actions taken by users, such as purchases or registrations.
  • Cost Per Engagement (CPE): You pay for user engagements within your app.
• Minimum Spend: There s likely a minimum spend requirement to access their platform and services. This can vary based on factors such as the scale and type of your campaigns.
• Platform Access Fees: They might charge a fee for platform access and the use of their proprietary technology, in addition to the cost-per-performance pricing.
• Negotiation: As with many advertising platforms, there might be room for negotiation, especially for larger and longer-term contracts.
• Transparent Pricing: Zoomd aims for transparency in pricing. It s advisable to get a formal proposal and discuss specific pricing options with their sales team based on your unique requirements.

Zoomd Customer Care Details

• Dedicated Account Managers: Zoomd typically assigns account managers to clients, acting as a primary point of contact for support and guidance.
• Onboarding and Training: They generally provide onboarding and training to help new clients effectively use their platform.
• Technical Support: They should have a technical support team to assist with any technical issues or questions related to the platform and integrations.
• Performance Monitoring and Optimization: Account managers help clients monitor campaign performance, make adjustments to optimize results, and provide recommendations based on data.
• Knowledge Base and Documentation: Look for a knowledge base or resource center that provides documentation, tutorials, and FAQs.
• Communication Channels: They should offer multiple channels for communication, such as email, phone, and/or in-platform chat.
• Customer Success Focus: Like most modern marketing technology companies, Zoomd should have a focus on customer success, where they work closely with clients to meet their business objectives.

How to Learn More and Engage with Zoomd

1. Visit their Website: Go to Zoomd s official website to learn more about their services, features, and case studies.
2. Request a Demo: Request a demo or a consultation to learn more about how Zoomd could benefit your business.
3. Explore Case Studies: Review case studies on their website or in their marketing materials to see real-world examples of their results.
4. Read Reviews: Look for reviews on sites like G2, Capterra, or others to get insights from other users.
5. Contact Sales: Reach out to their sales team to discuss your requirements and receive a personalized quote.

In conclusion, Zoomd is a martech company focused on data-driven user acquisition and growth marketing, particularly for mobile app developers. Their offerings focus on programmatic advertising, data optimization, and performance-based pricing. When evaluating them or their alternatives, carefully consider your budget, specific needs, integration requirements, and the level of support you need. Remember to gather up-to-date financial data from their official resources when assessing their revenue and performance.