Websites using Zemanta

Okay, let s break down Zemanta, covering its overview, revenue, alternatives, pricing, and customer care.

Zemanta Overview

Zemanta is a demand-side platform (DSP) that specializes in native advertising. A DSP is a technology platform that allows advertisers to buy ad space across various ad exchanges and networks. Here s a closer look at Zemanta s core offerings:

• Focus on Native Advertising: Zemanta s primary strength lies in its ability to help advertisers create and distribute native ads. Native ads are designed to blend seamlessly into the content of a website or app, making them less disruptive and more engaging for users. This can include in-feed ads, content recommendations, and promoted articles.
• Programmatic Buying: Zemanta uses programmatic advertising to automate the buying and selling of ad space. This process uses algorithms to determine which ads to show to which users at the best price in real time.
• AI-Powered Optimization: A key component of Zemanta is its AI-powered optimization. The platform uses machine learning to analyze performance data and make adjustments to ad targeting, bidding strategies, and creative elements. This helps advertisers improve campaign effectiveness and ROI.
• Multiple Ad Formats: Zemanta supports various native ad formats, including text, images, videos, and combinations thereof. This allows advertisers to create compelling content tailored to different platforms and audiences.
• Integration with Major Exchanges: The platform connects to major ad exchanges and networks, giving advertisers access to a wide inventory of ad placements across the web.
• Reporting and Analytics: Zemanta provides comprehensive reporting and analytics dashboards that allow users to track campaign performance, identify trends, and measure ROI.

Revenue

• Private Company: Zemanta is a privately held company, so its specific revenue figures are not publicly disclosed.
• Acquired by Outbrain: In 2021, Zemanta was acquired by Outbrain, a content recommendation platform. Since then, it has become a part of Outbrain s broader suite of offerings and is not typically reported on as a standalone entity from a revenue perspective.
• Estimated Revenue Range: Given its status as a DSP, its business model includes charging advertisers based on their ad spend or through service fees. Before the acquisition, it was estimated to be in the tens of millions of dollars annually. While precise figures aren t available, the integration with Outbrain has likely influenced its revenue contribution.

Alternatives to Zemanta

The advertising technology landscape is competitive, and there are several alternatives to Zemanta, especially in the DSP and native advertising space. Here are some notable ones:

• Outbrain: Given that Outbrain now owns Zemanta, it is a direct alternative for native advertising solutions. Outbrain focuses on content recommendations and native placements.
• Taboola: Taboola is another large content recommendation and native advertising platform that competes with Outbrain and now directly includes Zemanta.
• Google Display & Video 360 (DV360): A more versatile DSP by Google that supports native advertising, alongside display, video, and other ad formats. It provides robust targeting options.
• The Trade Desk: A popular independent DSP known for its sophisticated bidding and targeting tools and support for multiple ad types, including native.
• MediaMath: Another well-established DSP focusing on omnichannel advertising, with support for programmatic native campaigns.
• AdRoll: AdRoll is a platform focused on e-commerce advertising with retargeting and native ad options.
• Verizon Media DSP (formerly Yahoo DSP): Offers a range of advertising options including native placements, benefiting from Verizon s network.
• AppNexus (now Xandr): Xandr, owned by Microsoft, is a DSP and ad exchange known for its advanced features and flexibility.
• StackAdapt: A native advertising platform, that like Zemanta, specializes in programmatic and native ads.
• Adobe Advertising Cloud: Another option with native advertising integration, part of a larger suite for marketers.

Pricing

• Variable Pricing Model: As with most DSPs, Zemanta s pricing is not straightforward and usually depends on ad spend, features used, and level of support required.
• Platform Fees: DSPs typically charge fees either as a percentage of total media spend or a flat platform fee. The specific percentage or flat fee varies.
• Minimum Spending Commitments: It s common for DSPs to have minimum spending commitments or requirements to onboard clients.
• Outbrain Integration: With the acquisition, some pricing may have been integrated with Outbrain’s model or customized based on the client’s specific needs.
• Consult with Sales: It is crucial to contact Zemanta s sales team (now through Outbrain) to get a personalized quote that aligns with your business requirements.

Customer Care Details

• Contact Through Outbrain: Since the acquisition, customer care for Zemanta is largely integrated into Outbrain s customer support.
• Account Management: Clients are typically assigned an account manager who serves as the primary point of contact.
• Support Channels: Support is usually offered through email, phone, and possibly chat, depending on the support tier.
• Training and Onboarding: New clients often receive onboarding training, documentation, and support to familiarize themselves with the platform.
• Knowledge Base and Help Center: Outbrain, and by extension Zemanta, provide a knowledge base and help center with tutorials, FAQs, and troubleshooting guides.
• Enterprise Support: Larger clients with complex needs can often receive premium support with faster response times and dedicated assistance.

Key Takeaways

• Native Focus: Zemanta specializes in native advertising with the power of a DSP.
• Outbrain Acquired: It s now part of Outbrain and integrated into their offering.
• Programmatic & AI: It leverages programmatic buying and AI-powered optimization.
• Alternatives: Many other DSPs and native ad platforms exist; consider your specific needs.
• Variable Pricing: Pricing is not fixed and typically based on ad spend and features.
• Customer Support: Support is through Outbrain, with channels like account managers, email, and help center resources.

To get the most accurate details, particularly about pricing and customer care, it s best to contact Outbrain directly as their sales and support teams handle all aspects related to Zemanta s platform now.