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Okay, let s break down WVVA, focusing on the areas you ve asked about.

WVVA Overview

WVVA is a television station located in Bluefield, West Virginia. It operates as a primary affiliate of NBC and is also affiliated with the CW as well as other networks through its digital subchannels.

  • Market: Serves the Bluefield-Beckley-Oak Hill, WV DMA (Designated Market Area). This is a relatively smaller media market.
  • Ownership: Owned by Gray Television. Gray is a major broadcast media company that owns numerous local television stations across the United States.
  • Content: WVVA provides a mix of:
    • NBC Network Programming: Prime-time shows, news (such as NBC Nightly News), and sports (when applicable).
    • CW Network Programming: Programming from The CW Network
    • Local News: The station produces local newscasts covering the Bluefield-Beckley area. This is a key service for the local community, providing weather, traffic, and local event coverage.
    • Syndicated Programming: Reruns of popular shows, game shows, and other syndicated content.
    • Community Involvement: WVVA is often involved in local events and partnerships within its service area.
  • Digital Subchannels: Like many modern TV stations, WVVA operates digital subchannels broadcasting additional programming. These can include networks such as Dabl and others.

Revenue

WVVA s revenue streams are typical for a local television station:

  • Advertising Sales: The largest portion of revenue comes from selling advertising time during their broadcasts. This includes both local ads from businesses in the Bluefield area and national ads placed by larger companies.
  • Retransmission Fees: Cable and satellite providers pay fees to carry the WVVA signal. These fees are a significant source of revenue for local stations.
  • Digital Revenue: Revenue from online advertising on the WVVA website and streaming platforms (if applicable) is growing but is usually a smaller share compared to traditional broadcast revenue.
  • Syndication Deals: Stations also get some revenue from carrying syndicated programming.

Alternatives

Alternatives for viewers in the WVVA market include:

  • Other Local Television Stations:
    • Other network affiliates (ABC, CBS, FOX). Depending on location within the market, viewers have other options for local news and network programming.
  • Cable Television Providers: Cable service in the area will often provide multiple channel options, including national news networks, entertainment channels, and other stations.
  • Satellite Television Providers: Like cable, satellite provides a variety of national programming.
  • Streaming Services:
    • National News Streaming: (e.g. NBC News Now, services like Hulu + Live TV, Youtube TV that provide live and on-demand news)
    • Entertainment Streaming: Netflix, Amazon Prime, Disney+, etc. Many of these services may offer some network content on demand a day or so after original airing.
    • Local Streaming: If the station offers its own stream on its website or through a mobile app, that may be an alternative.
  • Over-the-Air (OTA) Antennas: Viewers can use an antenna to receive WVVA and other broadcast channels for free. This is a common option, especially for cord-cutters.
  • Social Media and Digital News Sources: Many viewers rely on online sources for their news and information.

Pricing

  • Over-the-Air Broadcast: Free with the purchase of an antenna. This requires a one time purchase of equipment (generally about $25-$60) and doesn t involve a monthly fee.
  • Cable or Satellite: Monthly subscription fees vary greatly depending on the provider and the selected channel package.
  • Streaming Services: Have a range of subscription costs, usually monthly.
    • Streaming services that include live TV will be more expensive than on-demand only services.

Customer Care Details

WVVA s customer care primarily focuses on two areas:

  • Technical Issues:
    • Reception Problems: If viewers are having trouble receiving the signal over-the-air, they can contact the station for troubleshooting assistance. Contact information is usually available on the station s website.
    • Website Issues: If viewers encounter problems using the website or streaming platform, they can also reach out for assistance.
  • Public Contact:
    • News Tips: Viewers can often contact the newsroom with story ideas or tips. Contact information is usually listed on the website.
    • Advertising: Businesses interested in advertising on WVVA will have contact information for the sales department available.
    • General Inquiries: Contact information for general inquiries can often be found on the station s website (address, phone number, general email).

How to Find Contact Information for WVVA:

  • WVVA Website: The station s official website (usually something like WVVA.com) is the best place to find contact information.
  • Social Media: The station often has a social media presence (Facebook, Twitter, etc.) and may respond to direct messages.

In summary:

WVVA is a local NBC and CW affiliate serving the Bluefield-Beckley market. Like most local broadcast stations, revenue comes from a mix of advertising and retransmission fees. Viewers have a range of alternatives for accessing news and entertainment. Customer care typically centers around technical support and public contact. To find specific contact information for WVVA, it s best to go to the station s website.





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