Websites using Wsfa

Okay, let s break down WSFA, a local television station in Montgomery, Alabama, and examine its overview, revenue, alternatives, pricing (for advertising), and customer care details.

Overview of WSFA

• Call Sign: WSFA
• Market: Montgomery, Alabama (DMA #118 as of 2024)
• Affiliation: NBC
• Ownership: Gray Television
• Primary Programming: Local news, weather, sports, and NBC network programming (e.g., primetime shows, Saturday Night Live, sports).
• Website: https://www.wsfa.com/
• Digital Presence: Active on social media platforms (Facebook, X/Twitter, Instagram) and with a mobile app.
• Coverage Area: Primarily Central and South Central Alabama, including Montgomery, Auburn, Troy, and surrounding areas.
• History: WSFA has a long history in the Montgomery market, providing news and entertainment to the community for decades.
• Community Involvement: WSFA often participates in and sponsors local events, showcasing its commitment to the community.

Revenue

WSFA, like most local television stations, primarily generates revenue through:

• Advertising: The largest revenue stream comes from selling commercial time during their programming.
  • Local Advertising: Businesses within the Montgomery area purchase ad spots.
  • National Advertising: National brands purchase ad time through networks or ad representatives.
  • Political Advertising: During election seasons, political campaigns heavily advertise on local stations.
• Retransmission Fees: WSFA receives fees from cable and satellite providers for the right to carry their signal on their systems. These fees have become increasingly important for stations.
• Digital Advertising: Revenue is generated from ads placed on their website, mobile app, and social media platforms. This is a growing source of income.
• Sponsorships: They may receive revenue from sponsoring community events and other activities.

Revenue Size (Estimated)

It s difficult to pinpoint WSFA s exact revenue. Local television station financials are not always public, and Gray Television, being a publicly traded company, reports overall group performance rather than individual station numbers. However, based on the Montgomery market size and WSFA s position, it s likely a multi-million dollar per year revenue generator. Here are some factors that influence revenue:

• Market Size: The Montgomery market is not one of the top markets in the US, but it s a moderate-sized market with a decent population, impacting the amount of revenue it can generate.
• Ratings: Higher viewership translates to higher ad rates.
• Economic Conditions: Local and national economic conditions can affect ad spending.
• Political Advertising: Revenue fluctuates based on the election cycle.
• Digital Performance: Revenue from the website, social media, and mobile apps becomes increasingly important.

Alternatives (For Viewers and Advertisers)

For Viewers:

• Other Local TV Stations:
  • WAKA (CBS): Offers CBS network programming and local news.
  • WBMM (FOX): Provides Fox network shows and local news coverage.
  • WCOV (ABC): Carries ABC network content and local news.
  • WBIH (MyNetworkTV): Features MyNetworkTV programming and other content.
• Cable/Satellite TV: Variety of news, sports, and entertainment channels.
• Streaming Services: Options like Netflix, Hulu, Amazon Prime Video, etc. for on-demand content.
• Local Online News: Various local news websites and blogs provide news and information.

For Advertisers:

• Other Local TV Stations: As listed above, these competitors provide alternative advertising opportunities.
• Radio Stations: Numerous radio stations in the area offer advertising.
• Digital Advertising:
  • Local News Websites: WAKA, WBMM, and other local outlets offer digital advertising.
  • Social Media Platforms: Advertising on Facebook, Instagram, etc., targeting local audiences.
  • Search Engine Marketing (SEM): Google Ads allow you to target local audiences searching for specific products or services.
  • Display Advertising: Websites and apps can carry display ads.
• Print Advertising: Local newspapers and magazines provide ad opportunities.
• Direct Mail: Direct mail marketing to targeted households.
• Out-of-Home Advertising: Billboards and other outdoor advertising.

Pricing (For Advertising)

Advertising rates on WSFA are variable and depend on several factors:

• Time of Day: Primetime slots (e.g., evening news, popular network shows) are the most expensive. Early mornings, daytime, and late nights tend to be cheaper.
• Length of Spot: 30-second spots are common, but shorter spots (15 seconds) or longer spots (60 seconds) are also available.
• Number of Spots Purchased: Discounts are often given for bulk purchases.
• Audience Demographics: Rates can be adjusted based on the demographics of the audience viewing at specific times.
• Program: Ad rates vary based on the popularity and viewership of the program.
• Demand: Prices are higher during high-demand periods, such as election seasons or major sporting events.
• Ad Agency: If you work through an ad agency, they will have to negotiate these rates with WSFA and possibly have other options.

General Pricing Guideline:

• Local Spots: Rates for local spots can range from a few hundred to several thousand dollars for a single spot, depending on the factors listed above.
• National Spots: National ad buys are typically handled through networks and may have much higher rates.
• Digital Ads: Cost per click or cost per impression on digital platforms will be negotiated on a separate basis, using CPM, CPC or other rate models.
• Discounts: Negotiating for discounts is essential for most companies, particularly for longer ad runs.

To obtain accurate pricing for advertising, it s best to:

• Contact WSFA s advertising department directly.
• Work with a local ad agency that has experience buying local television time.

Customer Care Details

• General Contact:

  • Phone: (334) 281-2900 (Main switchboard)
  • Website: https://www.wsfa.com/ (Contact form available under Contact Us )
  • Specific Contact Information: Many of the staff members are listed on the About Us page with an email link.

• Specific Departments:

  • News Tip Line: Information is typically listed under a News Tip section.
  • Advertising: Information is located on the website for the Sales department.

• Social Media: WSFA is active on:

  • Facebook: https://www.facebook.com/WSFA12
  • X/Twitter: https://twitter.com/WSFA12News
  • Instagram: https://www.instagram.com/wsfa12news/

• Mobile App:

  • Available on iOS and Android.

Customer Service Strengths:

• Multiple Contact Channels: Phone, website form, email, and social media.
• Local Focus: Being a local station, they generally have a vested interest in community satisfaction.

Customer Service Considerations:

• Response Time: Response times for emails and social media inquiries can vary.
• Limited After-Hours Support: Like most local television stations, they may have limited customer service support outside of regular business hours.
• Advertising Inquiries: Often have a dedicated staff to assist in buying advertising, or can be assisted by a local advertising agency.

Key Takeaways

• WSFA is a major NBC affiliate serving the Montgomery, AL area.
• It generates revenue through advertising, retransmission fees, and digital properties.
• Advertisers have numerous options both with local television and digital channels.
• Advertising rates are variable and should be negotiated directly.
• WSFA provides multiple channels for customer inquiries.

This overview should give you a good understanding of WSFA s operations, revenue, alternatives, advertising pricing, and customer service. Let me know if you have any more specific questions!