Websites using Wordstream

Okay, let s break down Wordstream, focusing on its overview, revenue (estimates), alternatives, pricing, and customer care details.

Wordstream Overview

• What it is: Wordstream is a SaaS (Software as a Service) platform designed to help small to medium-sized businesses (SMBs) manage and optimize their online advertising campaigns, primarily focusing on Google Ads (formerly Google AdWords) and social media advertising.

• Key Features and Functionality:

  • Keyword Research: Tools to discover relevant keywords for targeting.
  • Ad Creation: Helps create and structure compelling ad copy.
  • Landing Page Optimization: Provides recommendations for improving landing page conversion rates.
  • Performance Tracking & Reporting: Monitors key metrics like click-through rates, conversion rates, cost per acquisition, and return on ad spend (ROAS).
  • 20-Minute Work Week: Wordstream claims to offer a unique work flow that allows marketers to spend less time managing their campaigns.
  • Automation: Offers some automation features for bidding, ad rotation, and other tasks.
  • Free Tools: Wordstream offers several free online marketing tools, such as a keyword tool and a Google Ads Grader, which can attract potential customers.

• Target Audience: Small to medium-sized businesses (SMBs) that are looking for an easier way to manage and optimize their online advertising, without necessarily requiring a dedicated team of PPC experts. Agencies also use Wordstream.

Revenue (Estimates)

Wordstream was acquired by Gannett (the parent company of USA Today) in 2018. Therefore, Wordstream s revenue is not reported separately in Gannett s public financial statements. It is folded into Gannett s overall marketing solutions revenue.

• General Estimates (Prior to Acquisition): Before being acquired, Wordstream was estimated to have annual revenues in the range of $20-30 million. It s difficult to determine the exact current revenue contribution to Gannett, but it likely continues to be a significant component of their digital marketing services.

Alternatives to Wordstream

There are many alternatives to Wordstream, catering to different needs and budget levels. Here s a breakdown:

• Comprehensive PPC Management Platforms:

  • SEMrush: A very popular platform with extensive features for SEO, PPC, content marketing, and competitor analysis. Powerful but can be more complex.
  • SpyFu: Focuses heavily on competitor analysis for PPC and SEO. Good for understanding what your competitors are doing.
  • Ahrefs: Primarily known for SEO, but also has strong keyword research and competitor analysis features relevant to PPC.
  • Marin Software: An enterprise-level platform offering advanced bidding algorithms and cross-channel advertising management. More expensive and geared towards larger organizations.

• Simpler PPC Tools:

  • Adzooma: Focuses on automation and providing recommendations for improving Google Ads performance. Free plan available.
  • Optmyzr: Offers scripts and automation to enhance Google Ads management.

• Google Ads Editor: A free desktop application from Google that allows you to manage your Google Ads campaigns offline. Useful for making bulk changes.

• Microsoft Advertising Editor: The equivalent of Google Ads Editor for Microsoft Advertising (Bing Ads).

• Dedicated SEO Platforms (with PPC features):

  • Moz Pro: A well-known SEO platform with some PPC keyword research and competitive analysis features.

Pricing

Wordstream offers different plan structures based on usage and ad spend. Please visit their website for the most up-to-date pricing, as it can change. Here is a general guide:

• Wordstream Advisor: This version is geared toward smaller businesses and includes features for keyword research, ad creation, and basic reporting.

• Wordstream Professional: This is a more robust version that offers more advanced features such as dedicated customer success management, cross-platform campaign management, more in-depth reporting, and more advanced automations.

• Free Tools: They also offer a range of free tools such as Keyword Tool, Google Ads Performance Grader.

• Pricing Factors:

  • Ad Spend: Often, the pricing tiers are based on the amount you spend on advertising each month.
  • Number of Accounts: Some plans might limit the number of Google Ads or social media accounts you can manage.
  • Features: Higher-priced plans unlock more advanced features and greater access to support.

Important Considerations Regarding Pricing:

• Hidden Costs: Be sure to carefully review the terms of service and understand all potential costs before committing to a plan.
• Contract Length: Some plans might require an annual contract.

Customer Care Details

• Support Channels:

  • Email Support: A standard method for getting help with issues.
  • Phone Support: Phone support may be available, depending on the plan you choose. Typically, the higher-tier plans offer more readily available phone support.
  • Live Chat: Live chat support is often available for quick questions and assistance.
  • Knowledge Base/Help Center: Wordstream has a comprehensive knowledge base with articles, tutorials, and FAQs to help users troubleshoot problems and learn how to use the platform.
  • Training & Onboarding: Some plans include onboarding assistance to help you get started with the platform.
  • Dedicated Account Manager: Higher-tier plans may include a dedicated account manager who can provide personalized support and guidance.

• Customer Reviews & Reputation:

  • It s essential to read customer reviews on sites like G2, TrustRadius, and Capterra to get a sense of other users experiences with Wordstream s customer support. Look for patterns in the feedback.
  • Pay attention to reviews that mention response times, the helpfulness of support staff, and the resolution of issues.

Key Considerations when Choosing a PPC Management Platform:

• Your Budget: How much are you willing to spend on a platform?
• Your Skill Level: Are you a beginner or an experienced PPC marketer?
• Your Business Needs: What specific features do you need to manage your campaigns effectively?
• Customer Support: How important is it to have access to responsive and helpful customer support?
• Integration: Does the platform integrate with the other tools you use?

I highly recommend visiting Wordstream s website directly to get the most accurate and up-to-date information on pricing, features, and customer support options. Also, consider signing up for a free trial (if available) to test the platform and see if it meets your needs.