Websites using Wmtv15news

Let s break down WMTV15 News, the NBC affiliate in Madison, Wisconsin, covering the aspects you requested: overview, revenue, alternatives, pricing, and customer care.

WMTV15 News Overview

• What it is: WMTV-TV (Channel 15) is the NBC affiliate television station licensed to Madison, Wisconsin, United States. It s branded as NBC15 and WMTV15 News.
• Ownership: Owned by Gray Television. Gray Television is a large broadcasting company that owns many local stations across the US.
• Market: Serves the Madison, Wisconsin and surrounding areas (Dane County and parts of South-Central Wisconsin). This is a mid-sized media market.
• Services:
  • Broadcast Television: Primary service is over-the-air broadcast television, providing local news, weather, sports, and NBC network programming.
  • Website (NBC15.com): Online platform for news articles, weather updates, videos, live streams (sometimes), and community information.
  • Mobile App: Offers news updates, weather alerts, and potentially live streaming on mobile devices.
  • Social Media: Active presence on platforms like Facebook, Twitter (X), Instagram, and YouTube, sharing news updates, engaging with the community, and promoting their content.
• Content Focus: Primarily focused on local news coverage relevant to the Madison area. This includes:
  • Local News: Reporting on events, politics, crime, community issues, and human interest stories in the region.
  • Weather: Detailed and frequent weather forecasts, especially important in Wisconsin with its varied weather patterns.
  • Sports: Coverage of local sports teams, high school, college (especially University of Wisconsin Badgers), and professional sports relevant to the area.
  • Community Events: Promotion and coverage of local events, festivals, and initiatives.
  • NBC Network Programming: Airs NBC s national news programs (like NBC Nightly News, Today Show), entertainment shows, and sports programming (like Sunday Night Football).
• Key Strengths (Generally for Local News Stations):
  • Local Focus: Deep understanding of local issues and community needs.
  • Trust and Familiarity: Local news anchors and reporters often become trusted figures in the community.
  • Emergency Coverage: Critical role in providing up-to-the-minute information during severe weather or local emergencies.

Revenue

• Primary Source: Like most local television stations, WMTV15 s revenue primarily comes from advertising sales.
  • Commercial Advertising: Selling airtime for commercials during news broadcasts, network programming, and other dayparts. This includes local businesses, regional and national brands.
  • Digital Advertising: Revenue from ads displayed on their website, mobile app, and social media platforms. This can include banner ads, video ads, and sponsored content.
  • Sponsorships: Partnerships with local businesses and organizations to sponsor specific segments, weather reports, or community events.
• Less Direct Revenue (Potentially):
  • Syndication/Content Licensing: While less common for local news, there might be minor revenue from licensing news footage or content to other outlets.
  • Rebroadcasting Fees: Cable and satellite providers pay fees to carry broadcast channels like WMTV15. These fees contribute to overall revenue for Gray Television, but the specific allocation to WMTV15 is not publicly disclosed.
• Revenue Transparency: Specific revenue figures for WMTV15 News are not publicly available. Local television stations are often part of larger media companies (like Gray Television in this case), and their individual financial performance is usually not broken out in public filings. Gray Television s overall financial performance is publicly available, but not station-level data.
• Factors Influencing Revenue: WMTV15 s revenue is influenced by:
  • Market Size: Madison is a mid-sized market, impacting the potential advertiser base.
  • Advertising Rates: Rates they can charge advertisers, which are tied to viewership, demographics, and demand.
  • Economic Conditions: Local and national economic health impacts advertising spending.
  • Competition: Competition from other local news stations and digital news sources in the Madison market.
  • Ratings/Viewership: Higher viewership generally translates to higher advertising rates.

Alternatives

Viewers in the Madison area have several alternatives for news and information:

• Other Local TV News Stations:
  • WKOW-TV (ABC 27): ABC affiliate, another major local news competitor.
  • WISC-TV (CBS 3): CBS affiliate, also a significant local news provider.
  • WMSN-TV (Fox 47): Fox affiliate, offering another perspective on local news, often with a different style.
• Local Radio Stations: Many radio stations in Madison provide news updates, traffic reports, and weather information. Examples include talk radio stations, NPR affiliates, and news-focused stations.
• Print Newspapers (Declining Influence): The Wisconsin State Journal is the primary daily newspaper in Madison, offering in-depth local news and investigations. However, print newspaper readership has been declining.
• Digital News Websites and Aggregators:
  • Madison.com: Online platform of the Wisconsin State Journal.
  • Channel3000.com (WISC-TV s website): Another strong online news source in the market.
  • Various National News Websites and Apps: For national and international news, viewers can access CNN, Fox News, MSNBC, BBC News, The New York Times, etc.
  • Local News Blogs and Independent Websites: There may be smaller, independent news blogs or websites focusing on specific Madison topics.
• Streaming News Services (Limited Local Focus): While national streaming news services are available (e.g., CNN+, Fox Nation, etc.), they generally lack the hyper-local focus of WMTV15 and other local stations. Some may offer live streams of national news.
• Social Media: Social media platforms themselves can be sources of news, but reliability and accuracy can be a concern. Local news stations like WMTV15 use social media to distribute their content.

Pricing (For Viewers and Advertisers)

• For Viewers: Free (Over-the-Air Broadcast): WMTV15 News is free to watch over-the-air with an antenna. This is the fundamental model of broadcast television.
• For Cable/Satellite Subscribers: If you subscribe to cable or satellite TV, WMTV15 is typically included in basic packages. You are paying your cable/satellite provider, not directly WMTV15, to access the channel.
• For Advertisers: Varies Greatly: Pricing for advertising on WMTV15 is complex and depends on many factors:
  • Time Slot/Daypart: Primetime news (evening news) and popular programming slots are more expensive.
  • Ad Duration: 30-second commercials are generally more common and priced differently than 15-second or longer spots.
  • Reach/Viewership: Programs with higher ratings and larger audiences command higher ad rates.
  • Frequency/Package Deals: Advertisers often get discounted rates for buying packages of ads across multiple days or weeks.
  • Type of Ad: Commercials, sponsorships, digital ads, and website banners all have different pricing structures.
  • Negotiation: Advertising rates can often be negotiated, especially for larger or repeat advertisers.

To get precise advertising pricing information, businesses need to contact WMTV15 s advertising/sales department directly. You can usually find contact information on their website (NBC15.com) or by calling the station.

Customer Care Details

Customer care for a news station is a bit different than for a typical business selling products. It s more about viewer engagement and community interaction. WMTV15 typically provides customer care through:

• Website Contact Forms: NBC15.com likely has a Contact Us section or forms for general inquiries, news tips, and feedback.
• Phone Numbers: They will have phone numbers listed for the newsroom, general inquiries, and potentially specific departments (like advertising). Check their website for phone numbers.
• Email Addresses: Email addresses may be available for news tips, viewer feedback, or general inquiries. They might have specific emails for different departments.
• Social Media Engagement:
  • Responding to Comments and Messages: Actively engaging with viewers on platforms like Facebook and Twitter.
  • Using Social Media for Feedback: Monitoring social media for viewer comments and concerns.
  • News Tips via Social Media: Potentially accepting news tips and information through social media direct messages.
• News Tips Hotlines/Email: Most news stations have dedicated channels for viewers to submit news tips, photos, or videos.
• Community Events and Outreach: Some stations participate in local events and outreach programs, providing opportunities for in-person interaction with viewers.
• Feedback Mechanisms: May have surveys or online polls to gather viewer feedback on their programming and coverage.

To find specific customer care contact details for WMTV15:

1. Visit their website: NBC15.com.
2. Look for a Contact Us, About Us, or Station Info section.
3. Check for phone numbers, email addresses, contact forms, and links to their social media pages.

In summary, WMTV15 News is a vital local news provider for the Madison, WI area, relying primarily on advertising revenue to deliver free over-the-air news and information. Viewers have various alternatives for news, and advertising pricing is complex and requires direct contact with the station s sales department. Customer care focuses on viewer engagement and providing channels for feedback and news tips.