Websites using Wmbfnews

Okay, let s break down what we know about WMBF News, a local news station serving the Myrtle Beach, South Carolina area, and fill in the gaps with some general information and how to find details we don t have access to:

WMBF News Overview

• What it is: WMBF is the NBC affiliate serving the Myrtle Beach and Florence, South Carolina television market. They provide local news, weather, sports, and community information through their broadcast, website (wmbfnews.com), and social media channels.
• Ownership: WMBF is owned by Gray Television, a large broadcasting company that operates numerous local stations across the United States.
• Coverage Area: They primarily cover the Grand Strand and Pee Dee regions of South Carolina.
• Content: Typical local news fare: breaking news, investigations, weather reports, community events, high school sports coverage. They are known for their First Alert Weather team and their focus on local issues.
• Platform: Broadcast television (NBC), website, mobile apps, social media (Facebook, Twitter/X, etc.).

Revenue

• Difficult to Determine Exactly: As a local television station owned by a larger corporation (Gray Television), WMBF s specific revenue figures aren t publicly disclosed. Gray Television s overall financials are public as a publicly traded company, but individual station performance is not often broken out.

• Sources of Revenue:

  • Advertising: The bulk of their revenue comes from selling advertising time during their broadcasts and on their digital platforms.
  • Digital Advertising: Banner ads, sponsored content, etc. on their website and app.
  • Re-transmission Fees: Gray Television negotiates fees with cable and satellite providers to carry WMBF on their systems.
  • Potential Sponsorships and Partnerships: Local events and community initiatives.

• How to Find More Specific Information (Likely Not Public):

  • Gray Television Annual Reports: You can review Gray s financial reports, but they won t specify WMBF s contribution. These reports are generally available on Gray s investor relations website.
  • Industry Publications: Publications that focus on the broadcast industry might occasionally publish insights into local market revenue, but individual station details are usually absent.
  • Market Analysis Reports (Subscription Required): Specialized media market research firms provide detailed market analysis, including revenue information, but access is typically on a subscription basis.

Alternatives to WMBF News

• Other Local News Outlets:
  • WBTW (CBS): Competing television news station in the Myrtle Beach market.
  • WPDE (ABC): Another local television news option.
  • WFXB (Fox): The local Fox affiliate.
  • Local Newspapers: (e.g., The Sun News)
  • Online News Sources: Several local news websites cover Myrtle Beach, including hyperlocal blogs.
• National News Outlets: CNN, Fox News, MSNBC, BBC, etc., if you need broader news coverage.
• Social Media: X (formerly Twitter) and Facebook can be sources of local news, but should be considered with caution due to potential bias and misinformation.
• Radio Stations: Local radio often carries local news.

Pricing (for Consumers)

• Free Broadcast: WMBF News is available free over-the-air with an antenna.
• Cable/Satellite: If you subscribe to cable or satellite television, WMBF is usually part of the local channel package.
• Digital Access: Access to the WMBF website and app is generally free. However, you may encounter advertising.

Customer Care Details

• Limited Consumer-Facing Customer Care: Local news stations primarily provide news, not products that require direct customer care. Their customer interaction is usually through:
  • Email or Online Contact Form: Found on their website under Contact Us. You can often submit news tips, questions, or feedback this way.
  • Social Media: You can often reach out to them via social media for feedback.
  • Main Phone Line: They usually have a main phone number listed on their site, but this is primarily for business inquiries, newsroom contacts, and advertising.
  • Public File: Broadcasters are required to keep a public file with certain information. You can request to review it, but it is generally more for regulatory information.
• No Direct Customer Service for General TV Viewing: If you have an issue with your television reception, you would contact your cable/satellite provider or antenna manufacturer, not the station itself.

Key Takeaways

• WMBF is a local NBC affiliate serving the Myrtle Beach area.
• It s difficult to know exact revenue figures.
• Alternatives are plentiful in broadcast, digital, and print.
• Consumer-facing customer service is limited.
• News is provided for free over the air and via digital platforms.

How to Find More

• Visit their website (wmbfnews.com): The most obvious place to find specific information on the station.
• Review Gray Television s website: Look for investor information.
• Search for Myrtle Beach television market or WMBF News in industry publications.
• Check social media: See how WMBF interacts with its viewers.

By combining what s publicly available with these general insights, you should get a good understanding of WMBF News. Remember that specific financial details are not publicly released for individual stations.