Websites using Wlox

Okay, let s break down WLOX, focusing on the aspects you requested: overview, revenue (although difficult to find precisely), alternatives, pricing (which is a bit nuanced), and customer care.

Overview of WLOX (CBS Affiliate in Biloxi, MS)

• What it is: WLOX is a CBS-affiliated television station serving the Mississippi Gulf Coast (Biloxi, Gulfport, Pascagoula, and surrounding areas).
• Ownership: It s owned by Gray Television. Gray Television is a large broadcasting company with many stations across the US.
• Programming: WLOX primarily broadcasts CBS network programming (news, dramas, comedies, sports). It also produces local news, weather, and sports coverage.
• Key Areas of Focus:
  • Local News: A major part of their service, delivering news relevant to the Mississippi Gulf Coast community.
  • Weather: Gulf Coast weather is a significant factor, so they have a dedicated weather team providing forecasts and warnings.
  • Community Engagement: They often participate in and promote local events and initiatives.
• Digital Presence: WLOX has a website (wlox.com) and mobile apps where they stream live news, post articles, videos, and weather information.

Revenue Information

• Publicly Available Data: It s very difficult to get precise revenue figures for individual local TV stations like WLOX. Gray Television (the parent company) reports its overall revenue, but not broken down by station.
• Revenue Sources:
  • Advertising: The primary source of revenue. They sell advertising slots during their broadcasts (both network and local programming) and on their website/digital platforms. Ad rates depend on viewership, time slots, and the demographics of the audience.
  • Retransmission Fees: Gray Television negotiates fees with cable and satellite providers (like Comcast, DirecTV, Dish Network) to carry WLOX on their systems. These fees contribute to revenue.
  • Digital Advertising: Revenue generated from ads on their website, mobile apps, and streaming platforms.
• Factors Influencing Revenue:
  • Market Size: The Mississippi Gulf Coast is a medium-sized market, affecting the potential advertising revenue.
  • Ratings: Higher viewership leads to higher advertising rates.
  • Economic Conditions: A strong local economy generally means more advertising spending.
  • Network Programming: The popularity of CBS network shows impacts viewership and ad rates during those times.
  • Competition: They compete with other local TV stations (ABC, NBC, Fox affiliates) for viewers and advertising dollars.

Alternatives to WLOX (for News/Information)

This depends on what you re looking for. Are you looking for news, entertainment, or advertising platforms?

• For Local News/Information:
  • Other Local TV Stations: WXXV (Fox), WPMI (NBC), WALA (Fox- Mobile/Pensacola), WKRG (CBS- Mobile/Pensacola), WEAR(ABC- Mobile/Pensacola). These stations have their own news teams and websites.
  • Local Newspapers: The Sun Herald (Biloxi/Gulfport)
  • Local Radio Stations: Many radio stations provide local news updates.
  • Pure Digital News Outlets: There might be smaller, hyper-local online news sources covering the Gulf Coast.
  • Social Media: Local government, organizations, and individuals often share information on social media platforms like Facebook and Twitter.
• For Entertainment (National/International):
  • Streaming Services: Netflix, Hulu, Amazon Prime Video, Paramount+ (which has CBS content)
  • Other Broadcast Networks: ABC, NBC, Fox
  • Cable Channels: CNN, MSNBC, Fox News, ESPN, etc.
• For Advertising:
  • Digital Advertising Platforms: Google Ads, Facebook Ads, other social media advertising.
  • Radio Advertising:
  • Print Advertising (Newspapers, Magazines):
  • Outdoor Advertising (Billboards):
  • Direct Mail:

Pricing (Advertising on WLOX)

• No Standard Published Rates: TV advertising rates are highly variable and depend on many factors. WLOX (or Gray Television s sales team) will negotiate rates with advertisers.
• Factors Affecting Ad Costs:
  • Time Slot: Prime time (evenings) is the most expensive. Early morning and late night are generally cheaper.
  • Program: Advertising during popular shows (e.g., CBS NFL games, 60 Minutes) will cost more.
  • Ad Length: 30-second spots are standard, but 15-second or 60-second spots are possible (at different price points).
  • Frequency: Running the ad more often will usually increase the total cost but may lower the cost per impression.
  • Day of the Week: Weekends may have different rates than weekdays.
  • Reach and Frequency Goals: How many people do you want to reach, and how often?
  • Negotiation: Advertising rates are often negotiable, especially for larger or long-term campaigns.
• How to Get Pricing: The best way to get pricing is to contact the WLOX sales department directly. You can find contact information on their website (wlox.com) or through Gray Television. Be prepared to provide information about your target audience, budget, and advertising goals.

Customer Care Details

• Website (wlox.com): This is the primary source for contact information, news, weather, and programming schedules.
• Contact Information (Likely on Website):
  • General Inquiries: There should be a general contact form or email address for general questions.
  • News Tips: A dedicated email or form for submitting news tips.
  • Advertising Sales: Contact information for the sales department.
  • Technical Support: If you have trouble with the website, app, or streaming, there might be a technical support contact.
• Social Media: WLOX is active on Facebook and Twitter. You can often reach them through direct messages or by commenting on their posts.
• Phone Number: The general phone number for the station is usually listed on their website.
• Physical Address: The station s address will be on their website. However, contacting them electronically or by phone is usually more efficient.
• Gray Television (Parent Company): If you have a serious issue that WLOX can t resolve, you might try contacting Gray Television s corporate office. Their contact information is on the Gray Television website.

In Summary

WLOX is a vital local news and information source for the Mississippi Gulf Coast. While precise revenue numbers are hard to come by, it relies on advertising and retransmission fees. It faces competition from other local media outlets and national entertainment sources. Advertising pricing is customized, and customer care is available through their website, social media, and phone.