Websites using Wistv

Okay, let s break down WISTV, a local television station, focusing on your requested areas: overview, revenue, alternatives, pricing (relevant to advertisers), and customer care.

Overview of WISTV

• Station Type: WISTV is a local television station. It is the NBC affiliate for the Columbia, South Carolina market.
• Ownership: It s owned by Gray Television.
• Content: WISTV s content focuses on local news, weather, and sports. It also carries NBC network programming like prime-time shows, news, and sports events (Sunday Night Football, etc.)
• Market: The station serves the Columbia, SC, and surrounding areas, covering a specific DMA (Designated Market Area). This DMA has its own size and demographics that make it attractive to advertisers.
• Local Focus: Like most local stations, WISTV s primary aim is to be the go-to source for community information.

Revenue

• Primary Revenue Source: WISTV s revenue primarily comes from advertising.
• Advertising Types: They sell advertising slots during their local news broadcasts, network programming, and on their digital platforms (website, app).
• Types of Advertisers: Advertisers include:
  • Local Businesses: Restaurants, car dealerships, retail stores, local services, etc.
  • Regional/National Brands: Those who wish to reach the Columbia market.
  • Political Advertisers: During election cycles, political campaigns and related groups buy advertising time.
  • Legal and Public Notice Advertisements: These are also a source of revenue.
• Revenue Factors:
  • Ratings: Higher viewership means higher advertising rates.
  • Demographics: The demographics of their audience influence advertiser interest and pricing.
  • Time Slots: Prime-time advertising slots during popular shows are more expensive than off-peak times.
  • Special Events: Live sporting events or major news coverage drives high demand for advertising slots.
  • Market Size: The size and purchasing power of the Columbia market is a key factor.
• Digital Revenue: WISTV, like most local TV stations, is expanding into digital revenue through online ads and sponsorship of digital content.
• Gray Television s Financials: As WISTV is part of Gray Television, the company s financial reports are public. You can review their SEC filings for information regarding their revenue at a corporate level. This will not provide revenue specifics for WISTV, but will provide insight into trends in local television.

Alternatives to WISTV for Viewers

• Other Local TV Stations: WLTX (CBS), WOLO (ABC), and other stations in the Columbia DMA offer different news perspectives and programming.
• Streaming Services: Services like Hulu, Netflix, Paramount+, and others offer on-demand TV shows, movies, and some live content.
• Cable/Satellite Providers: Cable and satellite TV packages offer a wide array of channels.
• Local News Websites/Apps: Many local news websites and apps offer on-demand news, including WISTV’s site.
• Social Media: Many people get their news via social media platforms like X (Twitter) or Facebook.
• National News Networks: Cable news networks like CNN, Fox News, and MSNBC provide national news coverage.

Pricing (Advertising)

• Pricing Varies: Advertising rates on WISTV are dynamic. They depend on factors like time of day, day of the week, program popularity, and length of commercial spots.
• Rate Cards: WISTV will typically have rate cards, which specify the cost per spot, and which differ depending on the day and time. They also sell advertising packages that provide volume discounts.
• Negotiation: Advertisers, especially those who spend significant amounts, can often negotiate rates.
• Cost Per Thousand (CPM): Advertising is also often priced on CPM (cost per thousand viewers) basis, reflecting the number of viewers who will potentially see the ads.
• Digital Advertising: Digital ads sold on WISTV’s site and apps will also have their own pricing structure and metrics. This can include display ads, video ads, and sponsored content.
• Packages: WISTV, like many stations, offers advertising packages which bundle various time slots and formats. These packages can make planning and pricing easier for advertisers.

Customer Care Details

• General Inquiries:
  • Website: https://www.wistv.com/
  • Contact Form: Often found on the website under a Contact Us section.
  • Phone: WISTV s main number for general inquiries is often publicly available on the website.
• Advertising Inquiries:
  • Website: Most often under the Advertise or Marketing section of the website.
  • Dedicated Sales Team: WISTV has an advertising sales team. Contact information should be on the website.
  • Specific Inquiries: Some stations have separate contacts for broadcast advertising, digital advertising, or for specific departments.
• News Tips/Feedback:
  • Email: Specific email addresses for news tips and feedback are often published on the website or during broadcasts.
  • Online Form: Some stations will have online forms specifically for news tips.
• Technical Issues:
  • Phone: If viewers are experiencing signal problems or have technical concerns, there are usually phone numbers to call.
  • Website: Some stations have FAQ sections or guides to help with basic technical issues.
• Social Media:
  • Platforms: WISTV is active on platforms like Facebook, X, and Instagram. You may be able to get general assistance by commenting or messaging them through those.

Important Considerations

• Local Variation: Note that details can vary by the specific station. Even stations under the same ownership might have slight differences in pricing or contact information.
• Dynamic Pricing: Pricing for advertising is not fixed; it changes based on demand and market conditions.

How to Get More Specific Information

• Visit the WISTV Website: This is the best starting point for current information.
• Contact the Station Directly: Reach out via phone or email for detailed information.

I hope this detailed overview of WISTV is helpful! Please let me know if you have any further questions.