Websites using Widerplanet

Okay, let s break down WiderPlanet, a prominent ad tech company, covering your requested points:

WiderPlanet Overview

• What they are: WiderPlanet is a South Korea-based ad tech company that specializes in providing programmatic advertising solutions. They operate a Demand-Side Platform (DSP), a Data Management Platform (DMP), and other tools designed to help advertisers reach their target audiences effectively. They focus on leveraging data and AI to optimize ad campaigns.
• Key Focus Areas:
  • Programmatic Advertising: Enables advertisers to buy ad space through automated bidding and targeting processes.
  • Data-Driven Targeting: Uses data to reach specific demographics, interests, and online behaviors.
  • AI and Machine Learning: Employs these technologies for campaign optimization, audience analysis, and performance prediction.
  • Mobile Advertising: Provides tools tailored for the mobile advertising ecosystem.
  • Video Advertising: Supports various formats of video ads within its platform.
• Geographic Reach: While they re headquartered in South Korea, they have expanded to other markets in Asia, including Japan and Southeast Asia. Their presence in other regions is less significant.

Revenue

• Private Company: WiderPlanet is a privately held company, and they do not publicly release their specific revenue figures.
• Estimates: Based on various industry reports and market analysis, it is estimated that WiderPlanet generates considerable revenue within the Asia-Pacific advertising technology sector. However, exact figures are not available.
• Growth: It is generally understood that WiderPlanet has experienced significant growth in line with the expanding programmatic advertising market within Asia, especially in South Korea.

Alternatives

Here s a breakdown of alternatives, categorized by focus, as different vendors will have different strengths:

1. Global DSPs (Larger Scaled):

   • Google Ads (DV360): One of the most comprehensive platforms, offering a large reach, extensive targeting options, and integration with Google s ecosystem.
   • The Trade Desk: A major independent DSP known for its focus on data-driven advertising, transparency, and advanced features.
   • MediaMath: Another prominent DSP offering a full suite of programmatic advertising tools.
   • Amazon Advertising DSP: Useful for brands with strong Amazon presence.

2. Regional & Asia-Focused DSPs:

   • AdAsia: Offers a mix of DSP, SSP, and other ad tech solutions, with a strong presence in Asia.
   • iClick Interactive: A Hong Kong-based company focused on data-driven marketing solutions in Asia.
   • Vpon: Specializes in mobile advertising with a particular focus on the Chinese and other Asia markets.
   • RTB House: Global company but has a presence in Asia, specializing in retargeting technology.
   • AnyMind Group A similar one-stop shop for marketing technology and infrastructure.

3. Specialized/Niche DSPs:

   • Basis Technologies: Focuses on cross-channel media management, catering to a wide range of ad formats.
   • Adobe Advertising Cloud: Integrated within Adobe s broader marketing cloud.
   • Adform: Offers an integrated ad tech platform.

Choosing an Alternative:

• Consider Your Goals: Do you need extensive global reach, a focus on Asia, specific targeting options, or particular ad formats?
• Assess Technical Capabilities: Ensure the platform integrates with your existing tools and processes.
• Evaluate Pricing Models: Different DSPs offer various pricing models (e.g., CPM, CPC, managed service fees).
• Check Geographic Availability: Ensure the platform supports the countries where you plan to run campaigns.

Pricing

• Variable & Custom: Pricing for WiderPlanet, like most DSPs, is not fixed. It depends on factors like:
  • Volume of Ad Spend: Generally, the more you spend, the lower the cost per unit might be.
  • Types of Ads: Costs vary based on ad formats (display, video, mobile).
  • Targeting Complexity: Highly targeted audiences may incur higher costs.
  • Service Model: Managed service fees will differ from self-service options.
• Common Pricing Models:
  • CPM (Cost per Mille/Thousand Impressions): You pay for every 1,000 times your ad is displayed.
  • CPC (Cost per Click): You pay for every click your ad receives.
  • Percentage-Based Fees: Some platforms charge a percentage of your ad spend as their fee.
• Negotiation: Pricing is often negotiable, especially for larger advertisers.
• Contact Sales: To get accurate pricing information, you will need to contact WiderPlanet directly.

Customer Care Details

• Contact Methods:
  • Contact Forms: They typically have contact forms on their website.
  • Email Support: They generally offer email support for technical issues or general inquiries.
  • Dedicated Account Managers: Larger clients will likely be assigned dedicated account managers to provide personalized support.
• Language Support: Given their Asia focus, they will primarily offer support in Korean and English, and potentially other relevant languages of the region.
• Service Levels: Response times and service levels can vary based on your account tier and the complexity of the issue.
• Training and Onboarding: They will usually offer training resources and onboarding support when you start using their platform.

Important Notes When Evaluating WiderPlanet:

• Market Focus: If you are primarily focused on the Asia market, WiderPlanet might be a very relevant player. If your audience is in other regions you should explore other more global options.
• Transparency: Compare the transparency levels offered by different DSPs, focusing on aspects like reporting and control over ad placements.
• Features: Carefully compare the features and capabilities of different platforms to match your needs.

Recommendation:

• Gather Information: Research the latest news about WiderPlanet.
• Request Demos: The best way to understand a platform is to request a demo and a trial period. This will help you get first-hand experience.
• Compare Widely: Make a comparison table outlining the key features, support, and pricing of 3-4 platforms and compare to your requirements.
• Speak to Peers: Consider getting recommendations from other marketing teams that are running similar campaigns.

By doing thorough research, you can select the ad tech partner that aligns with your specific business needs, campaign goals, and budget.